Tilt Shift Photography in Photoshop

Tuesday, March 23, 2010 by Joy Hamel

street scene raw

Photo Selection
The key to successful faux tilt shift in Photoshop is photo selection. A shot that is looking down onto a street scene is going to give you the most realistic look and feel. Keep in mind that tilt shift photography is used to give the impression of a miniature model so the vantage point of your shot is key. You can use this in a photo composition or as a fun stand alone image. The posibilities are endless.


quick mask


The Moves
In quick mask mode (Q) using your gradient tool (G) set to Reflected, drag a vertical line in an area that you want to keep the main focus of the image. We will use this mask to create our lens blur.

Now exit quick mask and go to Filter - Blur - Lens Blur. The default settings usually give you just what you need, but if you're like me then you'll want to play around and see what else it can do, so go ahead and play. When you've got a blur that you are happy with click ok.

A little bit of Color Manipulation
Now deselect and lets make a few color moves to really bring it home.

hue sat


curve

A miniature model is painted and plastic so adding a hue/sat move and a contrast curve will help to make your faux shot more believable.

The Result

A new take on a plain old street shot! Now go make one and have some fun!

the result gif

xx joy


Background Extension Example #1 • Premedia Services • Color Retouching by Matt Anderson

Friday, March 19, 2010 by Matt Anderson
Many of my premedia / prepress clients have digital assets that require image extensions based on different uses. Their photo studio might have shot a certain scene in horizontal format, and the image is now needed in vertical for a different purpose. Another scenario may be a picture box in a page layout program ( Quark / InDesign ) is expanded by a graphic designer. The newly formed "white space" needs image data created. As is the case below. My client had a very nice legacy image that was retrieved from the image management system. This image needed to be versioned for a new purpose. My job was to use my high end Adobe Photoshop retouching and color correction skills to expand the bounds of the digital image, filling the new required space. This was on of the more tricky images I have worked. Using tricks such as vanishing point, content aware scaling, healing brush, and good ole' fashion cloning.

Original Image
Digital Asset Photo Composition Color Retouching Image Prepress Services

New Image with Background Extension and Additional Color Corrections Applied
Digital Asset Photo Composition Color Retouching Image Prepress Services

Careful selections, masking, and photo composition skills made this image possible. We now have a new media asset repurposed via high end prepress production.

High End Grunge Photo Composition

Thursday, March 18, 2010 by Joy Hamel
Photo Composition Tips

If you work in prepress production you are going to have to create a photo composition sooner or later. So I thought I would give you a few tips on how to make two images become one.

Even Lighting and High Quality Masks

It takes a bit of artistic know how and a dash of creativity to pull off a quality photo composition. This first thing I do is bring the two images into the same document. Now compare the lighting, tone, and "style". The final look might be directed to you from an art director, client, or it might come from your own artistic style.

Dancing in the Street


In my example image I used a stock street scene and a model shot taken in my studio. I wanted the final image to look like the model was dancing in the street. On the model I added more hair, tattoos, make-up, a grounding shadow, some light rays in her new hair, and then to achieve a grunge look I added contrast, noise, and desaturated her slightly. 

A High Contrast Background

For the street scene I added lens flare, highlights via a white layer set to overlay, noise and a simple S curve for contrast.

Bring it All Together!

Placement was key as was the grounding shadow for the model. Get these two things wrong and the final comp will just look like a great big cut and paste project. The key is to make it look like you photographed her right there on that street! So how did I do?

Have you made any photo comps that you just HAVE to share? Send me a link or a tweet (@PremediaArts) I 'd love to see what your creating!

xx joy


Social Media and Premedia. What a Great Combo!

Thursday, September 17, 2009 by Joy Hamel
Using creative software applications like Photoshop for creating social media graphics is super fun, or maybe I just need to get out more. Anyway here is what I've been up to...
icons
I am using Twitter, Facebook, and WordPress more and more on a daily basis. So its time for an upgrade! I like change... changing images, changing my style, spare change... its all good. But most importantly keeping things fresh in the world of Social Media is uber important.

joy's twitter background

For one, it keeps folks interested in coming back for more, and that's the point right? So in keeping with the spirit of change I have created a new twitter background. And I am going to share with you the steps I took to get to the final result.  Let's play. (You can refer to my post Creating a Photo Composition for Social Media for all the bits and pieces on how to create a Twitter background.)

A Photoshop Trick


My photoshop trick for you on this one is how I made the text look like its painted on the background. It very easy, some key points to keep in mind. Chose your font wisely. For my apothecary inspired theme I used Penshurst, because it has a swirly almost handwritten quality. Once you pound out your text, dupe the layer and now change the layer mode of the bottom text layer to overlay and the top text layer to soft light. And there you have it. Now repeat the steps of all of the info you want or need to add to you background.
text close up
A photo composition, a little color manipulation, some retouching and voilà a brand spanking new twitter background. Now follow me over to Twitter to see my page in action... @PremediaArts

Tweet me when you create a fabulous new background for your twitter page and maybe you'll end up on my blog...

xx joy

Premedia Tour v2: An artistic look into Widen Color Retouching and Photo Composition

Monday, June 22, 2009 by Widen Guest


Catch a glimpse of a few Widen creative capabilities with an artistic tour of digital photography, color retouching and photo composition.

Panorama 101 • A quick and simple guide to making a panoramic photo in Photoshop

Friday, June 19, 2009 by Matt Anderson
Making a panoramic photo in Adobe Photoshop has never been easier. For this example I used four supplied digital asset files from one of my clients, the Madison Mallards baseball team. The images were taken from a high point of view. I’m not sure if a tripod was used, my guess was that these images were hand held. A conservative, but consistent, exposure was used.



Step 1: When shooting your panoramic try to keep the horizon level, a tripod is recommended.

Step 2:  “Lobotomize the camera”. Shoot with your camera on manual mode if possible. Assign the focus, exposure and White Balance so each image is consistent with the next.

Step 3: If shooting RAW, process the files with identical settings.

Step 4: Load the files into photoshop. Menu:file:automate:photomerge...

Step 5: For most images the “Auto” setting works with great success. Select “Blend Images Together” for a seamless composition. If your digital image files have dark corners, select “Vignette Removal”. Photoshop CS4 will automatically lighten those dark corners. If your photo has some lens distortions (barrel, pincushion, fish eye) select the “Geometric Distortion Correction” option. Photoshop will manipulate the images automatically.

Step 6: Click “Ok”.

The time it takes to generate the panoramic image is dependent on the number, size, and content of your host files, the options you select, your computer, etc... Most images are processed within minutes, if not faster.

When completed your panoramic image will be in a blended but rough format. From this point you will want to crop your file to a pleasing rectangle. You may also need to clone a bit in the corners to add image for a complete composition. Lastly, the image is now in a perfect state for any final post processing, color correction, digital manipulation, and artistic flare.

Keywords: Photoshop, CS4, Panoramic, Blending, Automation, Digital, Asset, Image, Alignment, Auto, Color Correction, Madison, Mallards, Color Retouching, Photography, Pano, Creative Software, Corporate Image Library, Digital Sampling, Digital Media Management

Bowling Is Big News at Widen

Tuesday, June 16, 2009 by Joy Hamel
What in the world does bowling have to do with color retouching, photo composition, and prepress production?

Widen employees love bowling... leagues, parties or just for fun. Most of the cats and kittens here at Widen love spinning the apple down the alley. Believe it or not some of them are pretty good at it too. So this blog is dedicated to all of my bowling buddies out there, you know who you are.

A really good friend of mine and a wonderful photographer, Chris Pan Abby, has graciously given me permission to use her photo of Marilyn, a beautiful pink bowling ball.




Create Photo Compositions for Premedia

I got to thinking about all those bowling ball manufactures out there like, 900 Global, Banger, Brunswick, Columbia300, Dynothane, Ebonite, Hammer, Lane #1, Legends, Roto-Grip, Storm, Track, and Visionary to name a few. They create awesome graphics for bowling balls. So I thought I would give it a go in photoshop and add some special touches.

The Steps


First thing I did was clean up the ball and put the engraved graphics on their own layer. Now its time for a background, I'm thinking a beautiful sky and an old school BOWL sign. I could go out and scour the country side for the prefect shot, but who has time for that? Instead I'l go to my favorite stock photo site stock.xchng. If you haven't heard of stock.xchng click the link above and go there now. Its a FREE stock photo site. I searched and found the perfect shot by Sasha Davas from Australia.



Now its time to take the 2 photos and make them into one smooth rollin graphic.




The tail was added using a radial blur method, similar to the one I used to create light rays in a previous blog. Then I transformed the tail warpping it until it looked like a nice swoop form the sky. After lots of masking and fading I was able to achieve a comet like tail for my bowling ball. Now its time for a little fun by adding different graphics to the ball...



Hope you enjoyed this post I sure I had fun creating this image!
See you at the lanes!

-Joy






Free Twitter - Computer Backgrounds

Monday, June 8, 2009 by Matt Anderson

After reading my colleague Joy’s blog on creating a photo composition for Social Media, I was inspired to create a few of my own creative twitter backgrounds (or regular computer backgrounds).  I decided to do a slightly different approach from a design standpoint. Instead of creating the specific items of content with color manipulation, color retouching, and photoshop layer assembly, I chose to do the old fashioned route and actually find and photograph all the props for content from my toolboxes and cupboards!

The first step was to find a background. Joys barn boards seem to work quite well, so I had my son go out back and find some old cedar barn boards. We positioned the boards on some saw horses with an old door and used two 300w tungsten lights from the front center to illuminate our “desktop”. Next we scoured my cabinets, cupboards, toolboxes, and bins for items that created themes. I positioned my Canon EOS 5D Mark II approximately 3' directly above our set. With a Canon EF 17-40mm f/4.0 L, I set the focal length to 29mm f/14 ISO 200 for .5 seconds. I chose f/14 to established a gratuitous amount of ‘depth of field’ (keeping all the items sharp center to edge) while minimizing sharpness stealing diffraction and lens vignetting. White balance was set using a QP card 101 v2. I tethered the camera to my laptop using a USB 2.0 cable and the DPP software. The DPP software used in connection with the camera's live view, made setup and positioning of the elements silly easy!

The following is what we came up with.
“Plain Vanilla Jane”
Plain

Installing these twitter digital image media files is easy. (I'm going to copy and paste Joys install directions, LOL) Once you are logged on to Twitter go to Settings, then click the Design tab (the last one). At the bottom you will see Change background image, click this. Click Browse and locate your background. Sometimes it previews for you... sometimes it won't... click save changes and BAM your beautiful new background is now live and glorious!

You may find the images to be a bit big if your monitor is on the small side. (I have provided the largest size anyone should need.) Don't worry, it's an easy fix. Open the file you want to use as background, and resize the pixel dimensions to fit within your monitors parameters (1024, 1600, etc.). Resave the jpeg file, but make sure the file size is under 800k.

Being a remodeler and cabinet maker has provided some interesting and unique components for photographic content. On any given project I might be wearing a plumber or electricians hat. It’s nice to put all that extra “stuff” to use (besides overflowing my cabinets and tool boxes). It's kind of ironic that some of these old world tools and items would be used in such a current and trendy hi tech fashion such as a twitter background or computer background.

Keywords: Photoshop, Photography, Twitter, Background, Color, Photo Composition, Prepress

Creating a Photo Composition for Social Media

Monday, June 1, 2009 by Joy Hamel
Give your Twitter page some serious style!

I  have been so immersed in the land of social media over the last two weeks, that my husband and various co-workers are telling me to put down the mouse and step away from the tweeting. I just can't do that... everyday I learn something new about social media. I am embracing it with open arms!

Today I put together a little show on how I built my background for my Twitter page. Everyone should be doing this! Its a great way to set yourself apart from all the tweeters out there and maybe get a few more followers.



The first thing I did was start a new file about 26"x13" @ 72 dpi. Using a template made for Twitter backgrounds (I added a download for the template below, your welcome). You can pick the screen resolution you use and create the background so it flows well with your browser. Lots of people use lots of different screen resolutions and remember that your twitter stream will cover part of your background, but it also moves depending on the size of your browser window. Play with Twitter for a while and you'll get what I'm talking about...

You will want to bulid your background UNDER the template and make sure you turn it off before saving fo the web! You really don't want your template as part of your design... that's no bueno.

I added different elements to make my Twitter background reflect who I am and what I like to do... ART!

Try to add shadows to elements, for me, it is all about looking real. I made it in Photoshop, but I want it to look like I could have taken a photo of my workspace and uploaded it to Twitter. Badda Bing Badda Bang!

Now once you have your background all jazzed up and ready to go you will want to save for web. The trick here is to optimize to file size. You want your saved .jpg to be no larger than 800k. Save with extension turned on and get ready to upload.

Once you are logged on to Twitter go to Settings, then click the Design tab (the last one). At the bottom you will see Change background image, click this. Click Browse and locate your background. Sometimes it previews for you.. sometimes it won't.. click save changes and BAM your beautiful new background is now live and glorious!

Adding a background is a great way to add more information about you and what you do... You can use it for promotional materials, corporate branding or just for fun! Leveraging social media networks is an important part digital asset optimization.

Once your background is live start following @TwitterBGallery. They hold monthly contest on the baddest and raddest backgrounds on Twitter... and let me know too... I'd love to see what you gurus of greatness come up with for Twitter!

The possibilities are endless... now get tweeting and don't forget to stop and say HI @premediaarts

Download your Twitter Template here!

A technical observation of post processing styles

Wednesday, May 27, 2009 by Matt Anderson
Recently I was asking myself, “What is Matt Anderson’s style?“ The recipe for each of our photographic styles is, I believe, quite complicated and unique. A lot has to do with our personality, interests, environment, skills, fear and fascination. (Can you get out of bed at the crack of “way too early” for that golden sunrise? Do have anthropophobia, but wish to be a street or portrait shooter.)  Today's digital photography also requires savvy technical skills with complicated digital cameras and limitless post processing (developing) in the digital darkroom. Cyberphobia (fear of computers or working on a computer) is not an option. I looked up the definition of style: a manner of doing something, a distinctive appearance, elegance and sophistication, design or make in a particular form, rodlike objects - huh ? ... the list goes on and on. Some say any attempt trying to forcibly design a style is doomed. You can’t always control your light, subject, FOV, emotion, or audience. Creating a definitive style can be the culmination of trial and error. Evolution of your experience and processes. I think, in some ways, a photographer can create a visual style with post processing. Much can be done to an image after the shutter has been released. I won’t get into the debate of photographic purist vs photoshop artistry. What I will show you is the possibilities of using Photoshop as a tool for artistic vision.

For the purposes of this blog, I selected a few of my own personal images to illustrate the technical parity and creation of styles. Some of the photographic styles are well known masters others are artists who(m) are rising stars. I have illustrated before & after examples, explaining the post processing technique involved to achieve the look and feel. Side Note: Given the webs lossy nature of color and detail, I have processed the files by erroring on the dramatic side. The animated gif format doesn't do you any favors ;~}


For my first example I chose Vincent Versace. I had just finished his book “Welcome to Oz” a cinematic approach to digital photography. This example illustrates how you can control the direction of the viewers eye with the isolation of detail, DOF, and selective lighting. I had a few semesters of theater lighting at the University of Wisconsin-Madison. This experience proved to be quite helpful in understanding Vincent’s direction. The end result is done with multiple layers in Photoshop. Curves, dodging and burning, layer blending, and selective gaussian blurring with layer masks creates this intimate and mysterious feel. This is one my favorite photos.

For this example I tapped into my complete awe of  Ansel Adam’s “Moonrise over Hernandez, NM” ... My all time favorite landscape photo. Like many landscape photographers, much of our shooting is timed with the lunar cycles. Figuring out where and when the moon will be rising and setting on the horizon. This past winter it happen to workout out that I would be ice fishing deep in the Mississippi backwaters near Onalaska, Wisconsin. At then end of our cold day on the ice, we were treated to this amazing view of the moon rising over river bluffs, shining delicately on the ice shanties. This caused a ethereal glow to the frozen ice. I prefer the color version, but to keep in theme and tribute to Ansel’s masterpiece, I converted the photo to Black & White with Nik’s silver efex pro. The conversion was effortless using the auto functionality.

This example demonstrates the famous “Orton” effect, created and named after Michael Orton. There has been much written about this type of effect. You will also find many digital variations on how to create this look. For this particular example I chose a lone birch tree in the Winters snow. The photo was taken in Northern Wisconsin near Crandon, Walsh lake. The delicate texture of the birch provided excellent subject matter. Here is a simple way to create this look. Duplicate your image layer, apply a gaussian blur 5-30 pixels, set the layer opacity to 10-20%, and switch the mode to darken. This is only one variation of the limitless possibilities. The original effect was done with two films, exposure compensation, and focus-detail variations.

The unmistakeable Jill Greenberg look. For this example I chose the quite popular and equally controversial style Jill Greenberg created for her upset children series. I first want to admit that this is my own ten minute rendition of this intricate and detailed style. By no means is this perfect, just a quick illustration. My starting point was a backlit harsh lighting photo of my daughter from 2006. I had just explained to her the deep sorrow I had felt that day. It had been a year since a close friend and relative had died from brain cancer at the age of 35. The amount of processing that goes into this type of effect is staggering. In many of Greenberg’s photos you see a simple single colored background with a vignette of light coming from the center. To create this effect outside a controlled lit studio I created a similar look using the gradient tool. I masked off the hair with my air brush in quick mask. A second layer was added to add fly-away hairs for a natural look. The overall photo was adjusted with curves for saturation (S-curves in the individual RGB channels) and a global S-Curve for contrast. An additional layer was added above, filled with 50% grey, set to soft light. With a soft brush  I added black for rosy cheeks, and white for smooth catchlights. Done correctly this creates a soft high-pass look without the use of shooting with a ring light. Additional dodging and burning was done on the eyes, lashes, and facial features.

Sally Mann. Well known for her large black and white photographs of young people, and later in her career landscapes. Many of them having a dark greenish and high contrast edge. To recreate the effect I chose Nik’s silver efex pro. Is was almost effortless. Under two minutes and a few clicks of the mouse and I had a Sally Mann preset created. Vignetting on the edges with a bit of a burned style, green tinting in the mid and three-quarter tones, deep and dark shadows, high structure (contrast and sharpness) throughout. The same look can be achieved by duplicating your layer, set to multiply, adjust the opacity, and apply a layer adjustment photo filter for the greenish hue.


This next example illustrates a one-two punch effect. Step 1, increasing the saturation and hue separation of an image. Step 2, controlling the luminosity of the scene after the shutter has been released. In step 1, I called upon the ingenious Photoshop findings of Tony Kuyper, a photographer known for his colorful imagery of the Southwest. He has an excellent tutorial on “saturation masks”. There are many ways to skin the chroma cat. I suggest you check out his method. It involves using color space changes using legacy filters. You can also emulate the effect using the new vibrancy adjustment in photoshop, or switching to Lab and applying endpoint shifts with either levels or curves to the a/b channels for increased contrast, thus increasing chroma and hue. In Step 2, I applied Chip Springer’s “Paint with Light” action. It creates a duplicate layer that lets you adjust tonal values in the photo via brush or dodging/burning. The effect is nice to visually control where you want light emphasize and where you don’t. Chip’s light control action is handy for many types of imagery including landscape, portrait, and still life.

This photo illustrates, what I think, is an off shoot of the Orton effect. Dave Jaseck has an action called “Midnight Gold”. In a nutshell, the action quickly creates and blends variations of the background layer using multiple blend techniques (multiply, screen, softlight) with gaussian blurring and toning. The look is unmistakable and quite artistic in appearance.


Marc Adamus glow. Marc is a photographer from the Northwest who has a knack for getting imagery with extraordinary light. (This extraordinary light is the result of extreme perseverance) Some of his work has an almost painting nature to it. He has described this processing as his own variation to the Orton effect. To create this look here are the steps. Duplicate your layer. Apply a gaussian blur 20-40 pixels. Increase the contrast of this duplicated layer. Set the layer opacity to 5-15%. Mask off portions you don’t want affected. Additionally, selective dodging and burning to artistically render the scene to your interpretation. Finally, a slight vignette on the edges for framing.



One of the most popular post processing effects to fly across the internet has stemmed from the work of Andrzej Dragan. He is a well educated Polish photographer as well as music composer. His photography is quite unmistakable. He is known to portray his subjects in a dark and almost sinister or eccentric manner. His post processing techniques require a masters skills to properly emulate. I chose to use his image of “Jacek Leluk 2004” as stimulus for this particular entry. A while back I shot some promo kits for a few bands. I had a photo in mind that would be suitable content (I  hoped) for this entry. An individual with a bit of a peculiar look seemed perfect. Let me first say, to echo the artistic style of Andrzej is no easy task. Quite impossible really. His style is not just post processing, it’s preparation, theme, composition, lighting, etc... It’s like trying to make an award winning dish with a frozen dinner. If you don’t have the right ingredients and skill, it ain’t gonna happen. Processing this photo required masking two portraits of our bass player model. The background image was dodged/burned, high passed, curves, converted to B/W, high passed, and high passed again to my own tastes. The main portrait image had similar processing done. Additionally, I converted the image to Lab, used the L channel as a luminosity layer in RGB and applied a contrast curve. I used the “paint with light” with the dodge and burn tools to work on facial features. I used a gradient map on the chroma details to apply a washed out color look, and additionally added  the photo filter effect for the warmer amber toning. Most of the work on this style required painstaking hand brushing via the Wacom tablet with a soft touch. I have purposely over done the effect to illustrate the style. It’s easier to process that way, then go back and adjust the opacity for a controlled effect. For fun I applied some effects with the liquify filter to mirror some of Andrzej’s bizarre subject matter. In a perfect world I would have shot a subject in a studio with controlled unidirectional lighting that isolated selected features.

I have attempted to illustrate to you a few of the popular styles that I see on the internet. These unique “visions” are an approximation into the talented peoples styles that I find intriguing and at times intoxicating. I think it is important for all artists to find their own unique artistic and imaginative style. I believe our personal style is an evolving culmination of experiences and pursuits. Experimentation and taking risks is crucial. I hope these examples, processed in appreciation to the creative vision, offers some insight into your own personal direction. Inventive and expressive efforts advancing the Fine Arts. These artisans, and many others, have helped develop my elements of style and vision.


Furniture Iterations

Monday, May 4, 2009 by Matt Anderson
Some of the color retouching work that comes across my plate is high end furniture. (Baker, Pennsylvania House, Canac, Durham, Thomasville, Broyhill, La-Z-Boy, Flexsteel, are all clients I have done extensive color correction and retouching for) If you have ever worked furniture you will know it’s tricky and tedious. Wood tones are tough to photograph and a considerable amount of prepress color correction is necessary for good quality separations on press (GRACoL, Swop 3, Swop 5, etc.). Every piece typically needs its own mask and the furniture group requires multiple asset versioning because of the countless possibilities of wood and finish types. I’ve quickly assembled an animated gif file showcasing some color manipulation for a typical furniture sell sheet. This particular scene is a file I worked many moons ago for Pennsylvania House. The scene required color and texture changes. Additionally, the customer required prop alterations and a window added.


The wood furniture was masked with a path via the pen tool. The plant was masked off using the green alpha channel with some dodging and burning. The rug textile was edited with vanishing point. Also, the window was added with vanishing point with additional cloning. The bed spread and pillow cases had shaping and bending via liquify. The shadow on the bench was created using an air brush with a fade. The final file on this particular shot was printed at approx. 9" x 12" at 300 dpi, 175 line screen, GCR 320 on a coated sheet fed stock.

Keywords: Color Retouching, Color Management, Catalog Production, Color Manipulation, Photo Composition, Premedia Services, Prepress Production

Fun with Photo Composition

Monday, April 27, 2009 by Joy Hamel
Make Your Own Fun!

That is if making a brush of your very own in photoshop is fun.. and to me its a blast.
(I need to get out more) I create brushes for all kinds of effects to use on photo compositions and in color retouching.


Create a new file that is 2500x2500 px this will give you the biggest brush possible. You'll be able to decrease the brush size later.

file settings


I like to start with a grayscale file, when you create a brush preset it will automatically make the brush grayscale. Anything white will be transparent and anything black will be opaque... of course this means that everything in between will have varying degrees of opacity.

I like to start in grayscale so I have better idea what my final brush will look like. This does not mean, if you have a reference file you want to use, like i do, that it has to be a grayscale image. You can convert any image to grayscale and go from there...

I am going to make a grungy frame like brush. I like adding frames and other artifacts to my images.  Anything that takes my images from ordinary to extraordinary is muy bueno.

Here is my starter file

for starters

From here I am going to make my image grayscale, you can do this anyway you want.. you can convert the whole thing to grayscale or do like I did and just completely desaturate the image by pressing command - shift - U (on a mac). Because this file is going to end up as a brush you don't need to be super critical of how you get to grayscale... trial and error is a great thing and many great images are the results of happy accidents.


make it grayscale

From here you can go a little crazy.. cranking the contrast... masking out areas you don't want to see on your final brush... adding noise or other filters.. I encourage you to get creative with this.. it is meant to be fun... remember?

Here is what i got after a few minitus of playing...final invert

I added contrast.. some noise... and i inverted the whole image  *** remember the white will be transparent and the black will be opaque *** and dragged it onto the document I made at the start of this madness... (2500x2500 px grayscale) Make sure your image takes up as much of the 2500x2500 as possible then crop out any white space, just to be neat and tidy.

now comes the really important step... actually making the brush

Edit - Define Brush Preset - a little window will pop up you can then give your brush a groovy name and click OK

Congrats! You just made a brush in photoshop... Now use it..

Here are a few pointers on how to get rockin' results with your new brush

Paint on a blank layer that is on top of your image. This way you will have more control over different modes as well as opacity of the effect.

In the brushes pallet you can take your brush even further by changing the spacing or flipping the x and y axis...

I like to build up in layers with different brushes to create a final "look".

One things for sure... You'll either like it or you won't... and I'm ok with that, as long as everyone is having fun!

final


ciao
-joy



Illustration with Smart Objects in Photoshop

Monday, April 20, 2009 by Matt Anderson
For this next example I have chosen a mobile cell phone illustration I created last summer. Creating this new phone required the use of 20+ alpha channels, nearly 30 paths for masking (for each file), and a few bottles of Norton Mendoza 2004 Malbec Reserve. The creation process required nearly 10 iterations due to client and internal alterations. With so many changes, it was smart to build this "frankenstein" with smart objects. Recognizing the keyboard, dials, logos, and screen would require many rounds of "tweaks", I built each of those portions using Photoshop's smart objects. The final composite was a culmination of a base file template and the smart objects carefully masked. Any revisions during the "courting" process of color correction and retouch only required me to double click on the smart object (which opens the SO as a new temp file) needing the revision, create a new layer (for edit-ability, creative directors flip flop a lot), adjust the color, content, or component, and re-save the smart object.  Photoshop smartly updates the placed (and embedded) smart object within our master file. Below you will see I have created an animated gif file showcasing some of the many alterations that occurred with this model. The actual file was a few hundred megabytes and much much larger when completed.



You can see quite a lot of masking, color correction, retouch, air brushing, and illustration was involved. Now imagine doing the same process across seven or eight files ! Here you can see many of the other views.



Color manipulation, color retouching, content management and structure, and consistent corporate branding become quite a challenge. The revision process combined with a well thought out workflow, involving smart objects, layer re-versioning, and consistent masking makes much easier work in Photoshop. The same processes with smart objects can be implemented in many aspects of digital assets. Business cards, fine art illustration, HDR blending of RAW files for extended dynamic range and noise minimization, commercial ads, the list goes on and on.
My famous hot flakes ... ( I grow my own ya'll )
I'll close with an example of using a smart object web display of a fine art picture.


I used a smart object for the logo, another for the photo text, and a third smart object for the placed photo. You can update any of the componets by double clicking, or replace with another file completely by going to Phoshop's menu and selecting Layer/Smart Objects/Replace Contents, grab a new photo or logo and your finished. There are many uses for smart objects. I have only scratched the surface on the many possiblities. Try experimenting with them. You will be amazed with the versatility smart object functionality offers.

Layer Styles and Layer Masks for Prepress Production

Monday, April 13, 2009 by Joy Hamel
Ahhhh its the simple things really....


When your building a photo composition or working in any premedia service doing color retouching you can use lovely creative software such as Photoshop to help you create all kinds of fantastic imagery...

Sometimes, now matter how smart you think you are.. there is something sooo simple that you think.. Why didn't I know this sooner... get ready here is that moment!


When I stumbled across this totally simple and easy tip I knew I had to share it with the masses...

I've set up this simple example to demonstrate just what I'm talking about...


Step 1

I created a simple recycle icon on its own layer and added some layer styles... drop shadow... bevel and emboss




Step 2

Next I am going to make a layer mask using the rectangular marquee tool..

step 2

The issue we’re going to solve today now becomes really obvious. I masked the recycle icon, but Photoshop has now automatically adjusted all the layer styles to fit with the layer mask. Now, sometimes you want this to happen…  sometimes you don’t.


Ready for the tip???

Here we go...

If we open the Layers Styles dialog for the recycle icon layer  we are by default opened to the Blending Options page. You’ll notice that in the center of the dialog is a section called Advanced Blending and inside that area is  Layer Mask Hides Effects. By default this checkbox is not checked. Notice also that the next unchecked box is for Vector Masks, which means that this tip can work for both types of masks.



If I click on the Layer Mask Hides Effects box, you can see that now the mask is independent of the Layer Styles and is applied to the actual pixels on the layer AND the layer style in exactly the same way. WOO HOO!! no more bleeding shadows if you don't want them...




Have fun... and stay tuned... my next post will have some fun freebies for you to download!!

ciao-

joy

Hair Mask Quick Tip for Color Retouching

Wednesday, April 8, 2009 by Joy Hamel
Hair Mask Quick Tip

Masking hair can be a pain! When your trying to make a  photo composition, by putting a model on a new background for example, or if your going to be doing any color retouching on your model you know you are gonna need to mask out the hair in order to color correct the flesh.

I have used this hair mask technique not only to mask hair but to mask out anything that has contrast. Its super simple and almost always gets you 75% or more of what your masking.

Lets start with this great picture of the wonderful Jerry Garcia. I need to put him on a new background.

blue ch

The first step is to view your channels. Find the channel that has the most contrast between your subject and the background.

For this image the blue channel seems to have the best contrast. Duplicate that channel. Now working from that channel, set your colors to default colors by hitting D. Select a paintbrush. Set the mode to overlay. The opacity to 100% and the flow to 50%. Now your ready to paint the mask.

brush settings

As you paint along the edge of the hair switch between foreground and background colors by hitting the X. Take your time and go back and forth along Jerry. You see that a dark overlay brush will only pick up the darker tones and the white brush will only pick up the light tones of the background.


 
Thats about it.. you might need to play with the mask some more by coloring with a normal brush here and there.

Never fear the overlay brush will get you there...


peace

-joy

Into the Light

Tuesday, April 7, 2009 by Joy Hamel
What the heck is Premedia Arts anyway?

With so many wonderful ways to utilize Photoshop it was hard to pick a good place to start. So lets start at the top... Photoshop can be used as a photography workflow management tool, to create logos for corporate branding, color retouching, photo composition, prepress production, or in what I like to call Premedia Arts.

I'm here to help you navigate through most of what Photoshop has to offer for the lost creative souls out there... I like to create photo compositions and take my photography to another level. My camera is a vehicle to get my "sketch" to Photoshop. This is where the magic happens for me. Now, I know all you old school photo cats and kittens out there are cringing right now.. saying "You can do that in the camera!" Well, I love photoshop and, honestly, I know photoshop better than my camera. So I use that to my advantage whenever possible. Sure I could go out and shoot with a Holga and get really cool and groovy shots. But, why?? When I can take the base shot with my Nikon and have all sorts of control over the final creation in Photoshop.

So lets get started and see what we can create together....

I like to call this little gem...

Light Rays

My hubby and I were walking in the woods one day... with the camera of course... so I snapped this shot:

light rays 1
After looking at the image more closely I thought, man I would really like to see more light coming through the trees... well as everyone likes to say.. I'll just photoshop it.

First off lets duplicate the background, just so we have an unedited version.. just in case we hate what we do and want to go back...

Most of this is total personal preference.... So if the light was coming in stronger through the trees, my hubby would have more of a back lit look to him... so I added a curve adjustment layer to the image and pulled the shadow end over until i got the effect I needed...


I like to use it as an adjustment layer so after we make the light rays we can make the shadows darker still or lighter if we want to.

Now, make sure your on the image layer and go to Select - Color Range. Use the eyedropper tool to select the white parts between the trees.. like so...


You don't need to be super exact here... you can see that Color Range will pick out the whites in the snow too...

Once you hit OK you'll see your dancing ants... subtract off any areas that are not in the trees... the snow... any foreground stuff... you know...

Then command J, this will take your selection to a layer of its very own... you can label this one light rays if you like.

Now its magic time...

Go to Filters - Blur - Radial Blur- use the info I used below.. You can drag around on the Blur Center  to get a good starting point for your rays.. Also play around with the Amount I used 50, but you can totally push the limits here to see what sort of result you'll get.. you can also do this as a smart object.. but that is a blog for another time...

OK this and see your rays baby!

I did a little more after this... like duplicating the ray layer to get a more intense effect.



Now you can add that heavenly glow to your images too.

Coming soon.... I'll add a PSD file for you to download so you can see the complete package and flip throught the layers to get a better idea of how I built my file.

Ciao,

Joy

What Can Red Do for You?

Friday, February 27, 2009 by Mark Pajari

DAM = Digital Alligator Management

Let's say you build a big red barn. It's huge. Like the size of the Superdome. And instead of cows, you fill that barn up with alligators. Big ones. With big teeth. They are all over the place, just running free. Now, it is your job to maintain that barn. In addition to knowing the ins and outs of barn maintenance, don't you think you should know something about how to handle all those alligators inside so you don't lose a limb each time you go inside? You should know how to organize them in cages, how to feed them, care for them if they get sick, and how to handle them with the proper equipment. You need to know how to speak their language. Hey, alligators just need a little love.

That scenario is a little like some digital asset management companies that want to sell you some off the shelf software (the barn), but they really don't have any experience with the assets (the alligators) that are contained in their systems.

UPS says "What can BROWN do for you?" To play off that theme, I'll ask, "What can RED do for you?" (Widen's logo is red. But you knew that already.) So what can Widen do for you? Well, to put it simply... We know all about alligators. We've been raising alligators for over 60 years. Okay, enough about alligators already.
 

Digital Alligator Management
                                             
What can RED do for you?

What should your digital asset management provider know? They should know about your digital assets. They should be experts in digital photography and photo composition. They should be intimate with color management and color conversion methods. They should know how to construct a solution that is built with assets that can be repurposed for different media. They should live with Photoshop jockeys that know all about color retouching and image manipulation. They should have intimate knowledge of rich media and video asset management. They should possess a broad range of prepress and premedia services. They should breathe digital asset optimization. They should live digital asset workflow management. They should be all about catalog production services. Your digital asset management solutions provider should know how you work with those digital assets because they have been doing just that since the Truman administration!  (Well, okay the assets were analog back then, not digital. But you get the idea.)

So it's not just DAM software as a service that Widen knows. Or brand management. We know that very well. But we also know content creation, production, photography illumination, manipulation, alteration, rasterization, conversion, color reproduction, composition, pagination, resolution and optimization. We understand how important your digital assets are to you because we live with them everyday.

Okay, I have to take off my sales and marketing hat and put on my Alligator wrestling boots and big kevlar gloves. it's time to feed the little digital assets. They grow up so fast, don't they?  

Mark

When the Weather Outside is Frightful, a Web-based DAM Is So Delightful

Monday, December 29, 2008 by Widen Guest

Guest Blog Post from Tim Vial, Widen Sales Representative

I woke up this Christmas Eve morning to a winter wonderland.  However that winter wonderland came along with white out conditions, slippery roads, and being stuck at home for the day.  This got me thinking about what in the world other people do when they can't make it to work, or if they just want to be able to work from home.  How do you access your assets? How can you work at 100% effectiveness?

Well if you had a web-based digital asset management system from Widen Enterprises, your assets and 100% effectiveness is just an internet connection away.  Digital asset management provides global access for your entire team. Whether you need to build brand approved media, grab an file for creative work, photo composition, or whatever else you use your files for, you will never be held back by your location.

You will also never be left to fend for yourself.  With the 100% hosted and software as a service (DAM SaaS) model provided by Widen, your support, training, and service is just a phone call, email, and even a live chat away. Kind of like that Christmas angel, always there for you.