DAM and strategic marketing trends in 2015

by Laurel Norris, November 24, 2015

In February of this year, a market research firm announced that the digital asset management (DAM) market  would be worth $4.12 billion by 2019. As 2015 comes to an end, it’s an interesting time to look back at trends in digital asset management.

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Topics: Content Marketing, Marketing & DAM, Widen Summit

Welcome to Widen University

by Laurel Norris, November 23, 2015

We are excited to announce the launch of Widen University, an online training center featuring HD videos and web workshops on Widen Media Collective and digital asset management. Widen University is a place where DAM administrators can build their skills and, eventually, earn a certification in Digital Asset Management.

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Topics: Service

Funk Out Cancer 2015 a success

by Laurel Norris, November 22, 2015

Thank you to everyone who supported Funk Out Cancer Saturday, November 14, 2015 at the Majestic Theater in Madison, Wisconsin. The concert and silent auction were a huge success! We are still waiting for the final fundraising tally to come in from ticket sales, silent auction bids, and private donations. All proceeds go to the University of Wisconsin Carbone Cancer Center.

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Topics: Events

12 Steps to a Clean DAM

by Widen Marketing, November 20, 2015

Do you have a messy DAM?  Truth is, we all have some part of our DAM we wish was...tidier. Where that point is depends on your personal threshold for digital clutter.  

Your DAM doesn’t have to be a mess and to help you keep it clean Megan Seman and Sam Schnepf shared a simple 12-step program to getting clean this year at the Widen Summit.  If you missed it, their popular session will be repeated during a live webinar on Wednesday, January 13, 2016.

Of course, the first step is admitting you have a problem.  They also offered a process they call the “clean collection search” that helps track progress as you clean up your metadata.  This article will cover their 12-step program and provide an overview of the clean collection search.

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Topics: Widen Summit

Save the date for the 2016 Widen Summit

by Melanie Olsen, November 11, 2015

Thanks to everyone who attended the Widen Summit last month! We had a great time sharing the Widen Experience with everyone who came to Madison for three days of nonstop learning, networking, and fun! Read on for our take on the Widen Experience and what changes you can expect at the next Widen Summit, held September 12-14, 2016.

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Topics: Events, Widen Summit

How are you sharing your content assets?

by Jake Athey, November 11, 2015

“Sharing is how to be human online.” That’s according to Bryan Kramer, author of Shareology - How Sharing Is Powering The Human Economy.

We’ve also been known to say “Sharing is caring” … Caring about your colleagues, your channel partners and your brand because you’ve supplied the most current, highest quality content assets.

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Topics: Customers & Case Studies

Winning web experience ThisIsMichigan.com powered by Widen

by Jake Athey, November 11, 2015

Digital asset management and content management systems power the visual stories and web experiences you seek to create today. One of the best web experiences we’ve been a part of this year comes from the University of Michigan.

ThisIsMichigan.com, the recruiting website for Michigan Athletics, sets the bar for the modern website, winner of two gold W3 Awards for education and user experience.

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Topics: Events, Webinars and Presentations

Join us to Funk Out Cancer this Saturday, November 14

by Laurel Norris, November 11, 2015

We’re taking a break from regular scheduled programming about digital asset management and content marketing to cover a special topic: The Funk Out Cancer fundraiser.

Funk Out Cancer began in 2009 and since then the event has raised over $100,000 for the University of Wisconsin Carbone Cancer Center through a concert, silent auction, and donations. This year, the Funk Out Cancer concert and silent auction will be held at the Majestic Theater in Madison, Wisconsin at 7:00 pm on November 14, featuring Willy Porter and Phat Phunktion.

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Topics: Events

Widen University coming soon

by Laurel Norris, November 11, 2015

Getting a digital asset management (DAM) system is step one to organizing your rich media resources. Step two is setting up the DAM for you and your users – and that means determining metadata, roles and permissions, and more.

We know that setting up your DAM can be challenging and to make it easier on you, we’ve created Widen University, an online learning center that will help you understand Media Collective and digital asset management.

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Topics: Webinars and Presentations

The Content Activation Model: How to hit the DAM bullseye with your content strategy

by Jake Athey, October 30, 2015

A powerful “content strategy” has become the bullseye of modern marketing, but too often, marketers miss their target.

We might have the sharpest arrows (content), but without the right bow, it’s hard to aim. Digital asset management (DAM) is the bow that allows you to launch content with precision -- and nail your content strategy.

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Topics: Content Marketing, featured

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Our blog is a window to all the happenings at Widen - from our digital asset management solutions and business approach, to our point of view and thought leadership. So join the conversation, and enjoy!

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