Widen infographic wins Killer Content Award

by Laurel Norris, February 10, 2016


 Next week, two members of our marketing team are headed to the B2B Content2Conversion Conference in Scottsdale, Arizona. While we always encourage the team to learn and expand their skill set, this conference is particularly exciting because Mary Turner, a graphic designer at Widen, is accepting a Killer Content Award for the infographic “How to effectively use visual storytelling for your brand.”

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Topics: Events, Culture & Company, Creative, Content

Join us for “The Great Content Debate” #WidenChat on Wednesday, February 17

by Jake Athey, February 9, 2016

Join us for a tweet chat on Wednesday, February 17 from 12:00-12:30 PM CDT as we explore hot topics in DAM and beyond.

“The Great Content Debate” is set to cover key questions in and around digital asset management, content marketing trends and more.

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Topics: Content

The Collective Anthology: Highlights from the 2015 Widen Summit Webinar Series

by Jake Athey, February 9, 2016

We recently rolled out a webinar series based on information presented at the 2015 Widen Summit. The response has been so positive we decided to put together an easy-to-digest anthology of the major topics we covered in the webinars, including:

  • Brand = User experience (UX)
  • Taking digital asset management (DAM) beyond the library to connect with audiences
  • Real-time, comprehensive content analytics and Collective insights with DAM
  • The future of DAM is integration and interoperability
  • Tidying up your DAM system
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Topics: Resources

3 (Powerful) stories of asset performance data for your next content strategy meeting

by Libby Maurer, February 5, 2016

Insights, a new analytics tool for the Widen Media Collective, combines web analytics and DAM data to show you where your assets are published, who’s using them, and how they’re performing over time.

To help spark your curiosity, we’re sharing three powerful stories from Media Collective customers who use Insights to capture and analyze data and apply it to strategy conversations around the marketing table. Check out the slide deck for more on these stories, including:

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Topics: Customer Stories, Content, Marketing

The future of marketing

by Nina Brakel-Schutt, February 1, 2016

A spotlight interview with Mark Roberge, Chief Revenue Officer at Hubspot.

Meet Mark Roberge. Mark’s career began at Accenture where he used his developer background to write code. He then went on to a startup as an engagement manager for their client base. But things culminated at MIT business school, where he met Dharmesh Shah, co-founder of Hubspot. At the time, Mark had his own successful business, but he left it for the potential he saw in Hubspot.

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Topics: Marketing, Spotlight Resources

A look at the 2016 Widen Summit

by Melanie Olsen, January 27, 2016

Now is the time to mark the 2016 Widen Summit on your calendar – September 12-14 – so that you can join us in person. Wondering what to expect? Networking, skill building, and a great new location.

Get excited for the 2016 Widen Summit with this video of customer interviews and memorable scenes from last years’ Summit.

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Topics: Events, Widen Summit

Where to find Widen in 2016

by Melanie Olsen, January 27, 2016

We value attending and participating in live events because we know that face-to-face time is one of the best ways to connect our value, our culture and our vision with current and future customers. That’s why we are hitting the ground running with a 2016 event plan including three Widen customer regional meetups in New York City in May, Chicago in July and Los Angeles in November.

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Topics: Events, Featured, Spotlight Resources

Coming to a city near you: Widen Customer Regional Meet Ups

by Melanie Olsen, January 26, 2016

We value our customers more than anything and in order to provide them with the best experience possible, we have decided to host regional meetups in three cities across the United States to help our customers to connect, learn, and have some fun!

In 2016, Widen customer regional meetups are being scheduled in New York City, Chicago, and Los Angeles.

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Topics: Events, Featured

11 upcoming webinars that will increase your DAM skills

by Laurel Norris, January 25, 2016

We spent the last part of 2015 and the beginning of 2016 conducting a lot of webinars as part of our Widen Summit series and Widen University programming. As a result, we’ve learned a lot about engaging learners and providing the best learning experience as we can.

We’re excited to keep the webinar momentum going with some great series and stand-alone web workshops that will increase your skills in the following areas.

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Topics: Resources

Design a dazzling digital experience for DAM users

by Jake Athey, January 25, 2016

Did you know that a well-designed dashboard makes for a great user experience – and a positive experience for users means they are more likely to use a system? Create the Media Collective dashboard of your dreams with our new designs and templates.

Below are links to the templates and resources that will help you create an engaging dashboard are below, plus some examples from the Dashboard Design Assistance Program has been running successfully for the last several weeks.  Check out some cool examples as inspiration for your own dashboard.

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Topics: Resources, Creative

About this Blog

Our blog is a window to all the happenings at Widen - from our digital asset management solutions and business approach, to our point of view and thought leadership. So join the conversation, and enjoy!

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11 upcoming webinars that will increase your DAM skills
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