Names are a big deal with marketing and creative groups; especially when it comes to the everyday business systems and applications you depend on to do your job. Choosing a name for your digital asset management system is key to a successful deployment in building user adoption internally and externally. Not all users of your DAM system will understand what “Digital Asset Management” is, so it’s common to choose a different, more identifiable name. This post will help you understand how to go about naming your digital asset management tool and provide some helpful ways of building a short list of possible names.Best practices in naming your Digital Asset Management System:
- Choose a name that fits the department or functional area leading the project – e.g. marketing communications, creative, public relations, sales, etc.
- Choose a name that fits the primary group(s) of users of the system – internal or external – e.g. marketing partners, sales channels, dealers, etc.
- Choose a name that fits the types of assets that are most common – e.g. images, photos, videos, and marketing materials. If it’s all of the above, use a more general term such as media or brand assets.
- Choose a name that fits your organization, brand(s) or mission. ** The most important best practice because your DAM solution is the single point of management and access to your brand assets.
- Be Creative – Names that are catchy and fun are easier to remember.
- Be Realistic – Names that fit the purpose of the system set clear expectations.
- Be Memorable – Names that are easy to remember improve frequency of use.
- Be Simple – KISS. (You all know what that means...) Confusion turns users away.
Chart for Picking a Two-Word Name for your DAM System:
| Asset Type Descriptor | System Type Descriptor |
| Brand | Bank |
| Creative | Collection |
| Digital | Database |
| Image | Resource |
| Marketing | Tool |
| Media | Library |
| Photo | Toolkit |
| Video | Source |
| Gallery | |
| Portal | |
| Collective | |
| System | |
| Center |
Sample Two-word Names (Not including the Customer/Brand name):
Creative Library, Digital Gallery, Digital Toolkit, Image Library, Marketing Library, Marketing Toolbox, Media Database, Media Library, Media Source, Partner Portal
Sample Three-word Names (Not including the Customer/Brand name):
Brand Asset Library, Creative Resource Bank, Digital Image Gallery, Digital Media Library, Image Management System, Marketing Resource Center, Video Asset Library
Take the tour of the Widen Media Collective DAM Demo Site > Request a Login >
Use Registration Code “collective” when you fill in the required information.
Use Registration Code “collective” when you fill in the required information.
The Widen Media Collective® Brand Name
Media Collective® is the trademarked name for the Widen digital asset management software suite and serves as the default name for Widen customer DAM systems unless you choose your own. Generally, the name will appear in the title of the web-based DAM system, login screen and header within the application. The standard web address is https://customer.widencollective.com.
What if we want a vanity web address?
There is no cost to select a custom name, however additional charges may apply for maintaining a custom vanity URL. Here’s an explanation of the vanity web address options:
Vanity Web Address Redirect: Organizations not wishing to use the standard web address of https://customer.widencollective.com may opt for a vanity web address that is redirected to the standard address. For example, you can direct users to http://WidenMediaCollective.com and they will be redirected to https://demo.widencollective.com when they arrive on the page.
Vanity Web Address: Organizations not wishing to use the standard web address of https://customer.widencollective.com may opt for a vanity web address that is NOT redirected to the standard address. For example, you can direct users to https://WidenMediaCollective.com and that will remain the core part of the URL string throughout their use of the system.
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