We've been around since 1948. In that year, Warner Brothers showed its first color newsreel, the Land ROver was unveiled at the Amsterdam Motor Show, and Bryant Gumbel was born in New Orleans.
Since then, the marketing world's changed a bit. Not all that long ago, we were making cold calls and buying lead lists. Today, though, thanks to the wide availability of Internet access, marketing is more about putting out useful, easy-to-find content that actually has its own value to consumers (whether in a practical, entertaining or other way).
We've made it through lots of changes in technology. We haven't been in digital asset management software since '48, after all! Just as Widen has been nimble enough to adjust our product and service offering, we've also managed to stay ahead of the curve in our marketing practices. Our content is consistently recognized by customers and others in the industry as being informative beyond the Widen DAM experience.
On July 25, our own Ill be on a "Tweet Jam" panel put together by CMSWire. I'll be offering insights from my experiences in content and social media here at Widen Enterprises.
Here are a few things you might want to do prep for the Tweet Jam:
Bookmark this stream of #CXMchat tweets.
I hope to see you in the Twittersphere on July 25 at 1 p.m. Eastern!