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Why companies with unpublished pricing may be your biggest ally.   When a company approaches Widen looking for our pricing, we respond honestly by saying “it depends.” We don’t publish pricing or advertise static numbers because actual pricing for our customers truly depends on a lot of things, such...

At Widen, we get all kinds of companies knocking on our door. Over the last few years, many of these companies turn out to be other businesses in the same space who are drawn to our content. From white papers to webinars, competitors are downloading the content that Widen creates about digital asset...

We hosted a fantastic webinar last week titled  “Using Digital Asset Management to Give Creative Agencies a Competitive Edge”, which featured experiences, tips and advice from Frank Chagoya of Leo Burnett and Jake Lambert of MEplusYOU. You can read more background info in this earlier post. You can...

Like any software company, Widen is proud of the innovation and creativity that flows through its people, processes, collaborative efforts, and ultimately its product and service experiences. In fact, that is our mission - “To Empower Creative Expression.” We practice what we preach throughout the...

Steelcase conducts user survey to gain valuable insights into use of its digital asset library.   As part of the Widen SaaS model, where “service” is just as much a part of our DAM solution as the technology, we offer a variety of user engagement and adoption programs. One of the most popular...

Most of the posts you see on this blog are authored by Widen Marketing & Client Services teams, however this post brings insights direct from one of the Widen project managers assisting with client implementations. Request a consultation to learn more about how Widen Project Services teams help...

We held a webinar in early February about how to plan for, structure, and utilize a digital asset management system in higher education. As we posted before, the webinar featured best practices and lessons learned by Corey Chimko of Cornell University.    You can download the slide deck and access...

Feedback Features Like Comments and a New Ratings System Are Just Some of the Enhancements in Media Collective Version 6.3 MADISON, Wisc. – Widen Enterprises has announced that all of its digital asset management (DAM) customers have been upgraded to version 6.3 of Media Collective, the...

iMediaConnection recently ran a guest post by our CEO, Matthew Gonnering. Here's an excerpt (followed by a link to the full piece): Digital Asset Management Platforms Embrace Social Collaboration Tools For many online consumers, it’s hard to imagine the time before user ratings and comments. How...

Digital asset management matters a whole lot outside of marketing meetings and creative workflows. Ultimately, the benefits impact the overall efficiency of your organization. Those in C-level positions should know that if your digital media is being managed poorly, everything else gets sluggish....

Widen Digital Asset Management Customers Will Now Be Able to Send Their Media to ConceptShare for Review, Making the DAM System a More Powerful Collaboration Tool Than Ever. MADISON, WI--(Marketwire - Dec 12, 2012) -  Widen Enterprises has taken a major step to help users of its digital asset...

It's not uncommon for us to hear from people who believe that there's something about cloud-based or hosted solutions that makes them inherently less safe and secure than installed, on-premises alternatives. I'm no psychologist, but I have to assume that the idea stems from the fact that you can see...

Widen Enterprises' Software-as-a-Service DAM now aids in the marketing processes of two state tourism offices. FOR IMMEDIATE RELEASE MADISON – Widen Enterprises, a Madison-based provider of digital asset management solutions (Widen Media Collective), has been chosen by Laughlin Constable to meet the...

Last week, Facebook responded to concerns surrounding the reach that some Pages were getting in their audiences' news feeds. It did so, in part, by laying out the four major factors that help determine a Page's reach. According to this TechCrunch piece, they are: If you interacted with an author’s...

Yesterday was the first day of Movember, which means that our official Movember team started the day by shaving their whole faces. From here on out, we'll be working on our 'staches to raise money for men's health. Here's a bit more about Movember: Movember is the global men's health charity...

Tomorrow is the first day of Movember, and we at Widen Enterprises are getting in on the upper lip sweater action. We've accepted a challenge from our friends at ConceptShare. The two companies will be competing to see who can raise more money for men's health... and maybe just a little to see who...

Sometimes the best gauge of something's value is how much you'd miss it if it were gone. That can be true of people, products, software, opportunities, or anything else. DAM software is no exception. What would it cost you to lose a given system? What would life be like without it in the picture? We...

Life Fitness has global marketing needs. In this video, Kate Bennewitz explains how Widen Media Collective digital asset management software has helped support their digital media workflow needs across various countries, languages and cultures. Using DAM for global branding at Life Fitness In this...

We sat down with Kate Bennewitz of Life Fitness to talk about their marketing workflows and how Widen digital asset management software fits into those global processes. She had great things to say about — among other things — what DAM means to Life Fitness and how the organization went about...

A Widen-sponsored team recently participated in Gilda's Run, an event benefitting Gilda's Club Madison. Here's the organization's mission in their own words: "Our mission at Gilda's Club Madison is to ensure that all people impacted by cancer are empowered by knowledge, strengthened by action, and...