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Wednesday, April 17, 2013
Why are we so DAM vague about pricing?
Why companies with unpublished pricing may be your biggest ally.
When a company approaches Widen looking for our pricing, we
respond honestly by saying “it depends.” We don’t publish pricing
or advertise static numbers because actual pricing for our
customers truly depends on a lot of things, such...
Wednesday, April 17, 2013
Who wants Widen: Higher Education, Manufacturing, Healthcare, Creative agencies and… our competition!
At Widen, we get all kinds of companies knocking on our door. Over
the last few years, many of these companies turn out to be other
businesses in the same space who are drawn to our content. From
white papers to webinars, competitors are downloading the content
that Widen creates about digital asset...
Monday, March 25, 2013
Digital Asset Management for Agencies Webinar: The complete transcript featuring experiences, tips and advice from Leo Burnett and MEplusYOU
We hosted a fantastic webinar last week titled “Using Digital
Asset Management to Give Creative Agencies a Competitive
Edge”, which featured experiences, tips and advice from Frank
Chagoya of Leo Burnett and Jake Lambert of MEplusYOU. You can read
more background info in this earlier post. You can...
Monday, March 18, 2013
Mini Documentary: A look inside one of Widen's sources of innovation: FedEx Days
Like any software company, Widen is proud of the innovation and
creativity that flows through its people, processes, collaborative
efforts, and ultimately its product and service experiences. In
fact, that is our mission - “To Empower Creative Expression.” We
practice what we preach throughout the...
Saturday, March 2, 2013
A look inside the Widen digital asset management user survey process with Steelcase
Steelcase conducts user survey to gain valuable insights into use
of its digital asset library. As part of the Widen SaaS
model, where “service” is just as much a part of our DAM solution
as the technology, we offer a variety of user engagement and
adoption programs. One of the most popular...
Tuesday, February 26, 2013
Two tips for your digital asset management project from a Widen project manager
Most of the posts you see on this blog are authored by Widen
Marketing & Client Services teams, however this post brings
insights direct from one of the Widen project managers assisting
with client implementations. Request a consultation to learn more
about how Widen Project Services teams help...
Friday, February 22, 2013
Digital Asset Management in Higher Ed Webinar: The complete transcript featuring best practices and lessons learned by Corey Chimko of Cornell University
We held a webinar in early February about how to plan for,
structure, and utilize a digital asset management system in higher
education. As we posted before, the webinar featured best practices
and lessons learned by Corey Chimko of Cornell University.
You can download the slide deck and access...
Friday, February 22, 2013
Release: Update to Widen Digital Asset Management System Makes the Software a Stronger Collaboration and Strategy Tool
Feedback Features Like Comments and a New Ratings System Are Just
Some of the Enhancements in Media Collective Version 6.3 MADISON,
Wisc. – Widen Enterprises has announced that all of
its digital asset management (DAM) customers have been
upgraded to version 6.3 of Media Collective, the...
Saturday, February 16, 2013
Widen CEO Matthew Gonnering in iMedia Connection; embracing social collaboration tools
iMediaConnection recently ran a guest post by our CEO, Matthew
Gonnering. Here's an excerpt (followed by a link to the full
piece): Digital Asset Management Platforms Embrace Social
Collaboration Tools For many online consumers, it’s hard to imagine
the time before user ratings and comments. How...
Tuesday, January 8, 2013
Where does DAM fit into your broader business strategy? This white paper points to answers.
Digital asset management matters a whole lot outside of marketing
meetings and creative workflows. Ultimately, the benefits impact
the overall efficiency of your organization. Those in C-level
positions should know that if your digital media is being managed
poorly, everything else gets sluggish....
Wednesday, December 12, 2012
Release: Widen launches DAM software integration with ConceptShare to bring customers advanced creative markup and review tools
Widen Digital Asset Management Customers Will Now Be Able to Send
Their Media to ConceptShare for Review, Making the DAM System a
More Powerful Collaboration Tool Than Ever. MADISON,
WI--(Marketwire - Dec 12, 2012) - Widen Enterprises has taken
a major step to help users of its digital asset...
Tuesday, December 4, 2012
Are your assets (and other data) any less safe in the cloud?
It's not uncommon for us to hear from people who believe that
there's something about cloud-based or hosted solutions that makes
them inherently less safe and secure than installed, on-premises
alternatives. I'm no psychologist, but I have to assume that the
idea stems from the fact that you can see...
Tuesday, November 27, 2012
Release: Laughlin Constable and Wisconsin Department of Tourism to bring Widen digital asset management into their communications workflows
Widen Enterprises' Software-as-a-Service DAM now aids in the
marketing processes of two state tourism offices. FOR IMMEDIATE
RELEASE MADISON – Widen Enterprises, a Madison-based provider of
digital asset management solutions (Widen Media Collective), has
been chosen by Laughlin Constable to meet the...
Tuesday, November 20, 2012
Facebook's algorithms and what they should mean for how you use DAM software
Last week, Facebook responded to concerns surrounding the reach
that some Pages were getting in their audiences' news feeds. It did
so, in part, by laying out the four major factors that help
determine a Page's reach. According to this TechCrunch piece, they
are: If you interacted with an author’s...
Friday, November 2, 2012
Movemer 2012: Day 1 for Team Widen
Yesterday was the first day of Movember, which means that our
official Movember team started the day by shaving their whole
faces. From here on out, we'll be working on our 'staches to raise
money for men's health. Here's a bit more about Movember: Movember
is the global men's health charity...
Wednesday, October 31, 2012
Meet some of the Widen Enterprises Movember team!
Tomorrow is the first day of Movember, and we at Widen Enterprises
are getting in on the upper lip sweater action. We've accepted a
challenge from our friends at ConceptShare. The two companies will
be competing to see who can raise more money for men's health...
and maybe just a little to see who...
Monday, October 29, 2012
What is life like without Widen digital asset management software? Miserable.
Sometimes the best gauge of something's value is how much you'd
miss it if it were gone. That can be true of people, products,
software, opportunities, or anything else. DAM software is no
exception. What would it cost you to lose a given system? What
would life be like without it in the picture? We...
Wednesday, October 24, 2012
More from our interview with Life Fitness: DAM software in global workflows and Widen customer service
Life Fitness has global marketing needs. In this video, Kate
Bennewitz explains how Widen Media Collective digital asset
management software has helped support their digital media workflow
needs across various countries, languages and cultures. Using DAM
for global branding at Life Fitness In this...
Tuesday, October 23, 2012
Parts 1 and 2 of our DAM software interview with Life Fitness
We sat down with Kate Bennewitz of Life Fitness to talk about their
marketing workflows and how Widen digital asset management software
fits into those global processes. She had great things to say about
— among other things — what DAM means to Life Fitness and how the
organization went about...
Monday, October 22, 2012
Widen walks for Gilda's Club
A Widen-sponsored team recently participated in Gilda's Run, an
event benefitting Gilda's Club Madison. Here's the organization's
mission in their own words: "Our mission at Gilda's Club Madison is
to ensure that all people impacted by cancer are empowered by
knowledge, strengthened by action, and...





