Wow.  I’m a blogger.  Never thought ‘blogger’ would be on my resume.  Maybe marketer extraordinaire, leader of the free world, dressage queen, or cultural anthropologist… but not blogger.  Yet here I am blogging (by my free will – right Jake?) about the cool stuff happening at Widen.  I’ve been with Widen Marketing since April of 2007.  Prior to moving back to the Midwest and signing up with Widen, my experience in sales and marketing has run quite the gamut.  From director of operations for a furniture importer – managing multiple warehouses and showrooms and dealing with the ‘logistics’ of trade shows to being a marketing consultant for a PBS station raising money using an online auction for the very first time.  Oh, and I’ve sold things from furniture to cocktail dresses to dressage saddles to sweet corn.  Quite an assortment...

What possibly do these things have in common?  Well, it’s all about your client, customers, and vendors.  What can I provide them to make their life (or company) better?  Whether it is by becoming more profitable, removing tedious tasks, improving brand consistency, or being more informed – these universals are across all industries, all departments, and all countries.

As the product marketing manager responsible for the ongoing developments with Backdrop – our photography approval application – and Widen integrations with Salesforce.com CRM, the purpose of my blog is to expose the ways in which customers can apply these technologies to best meet department or workflow specific requirements.