This is the fifth video in the series of Widen customer interviews with Jim Scarlata, Senior Marketing Operations Manager for Knaack LLC. In this segment, Jim talks about why the Software as a Service delivery model makes the most sense for digital asset management at Knaack. “Why bring a technology into your company that is not a core competency,” he says. DAM SaaS is particular valuable for a company with limited IT resources or where the IT team has limited knowledge of creative and marketing workflows. In 15 years of providing DAM as a service provider, Widen has seen it all and is able to offer the consultation and support needed to implement and maintain a successful DAM system. Watch the video to learn more about why the SaaS model for digital asset management makes the most sense, especially in this business climate.
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