It’s that time of year again – school buses, textbooks, and back to school shopping. And speaking of school shopping, any idea what many colleges and universities are shopping for? In the past 4 months, myself and several colleagues have had numerous conversations with people who work in colleges and universities about hosted digital asset management and photography approval. It seems that regardless of the department (athletics, marketing, communications, alumni, business) – all have problems with managing and routing their digital files. There are pictures of football games, alumni events, and concerts... New student marketing materials... University promotional materials... Video footage of campus speakers. All of these things seem to not only get lost in the vastness of the university – but take up precious space on university servers.
So, what should these departments put on their back to school shopping list? Widen’s Media Collective – aka – digital asset management application, of course. With this software as a service application (no IT involvement needed!), a university marketing department has an efficient and affordable solution to manage all their digital files (brands, images, pdfs, videos, etc). Digital files are not only organized, but controlled and available for easy reuse!
