DEAR DR. DAM:  I’m Marcia, the Creative Director for an advertising / media agency.  I’m in search of a digital asset management system that can help us manage a rapid influx of photography and videos to be produced in the very near future.  I need something that can go live in 30 days.  Can you recommend a DAM system with strong video handling capabilities?  We have about 20,000 images that we’re currently storing locally with a file folder and tagging convention, but we basically have little organization.  We’re anticipating a rapid increase in photo and video production and need a globally accessible media management solution to match our clients growing needs as they currently have no way to manage the growth.  Our requirements include: global access via web browser, robust security, functionally fit (easy to use), simple uploads, Mac and PC compatible, and strong collaboration engine. 

DEAR MARCIA-MARCIA-MARCIA:  No sweat, the Widen system has you covered.  Because it’s SaaS, your client will have no problem with the scalability demands.  That will save you the need for more capital expenditures on hardware internally and you will only pay for what you use when you need it.  Photography and video handling is Widen’s forte.  Widen’s project collaboration application will allow you to route project media for comment and approval tracking before releasing to the digital asset library.  If you’re working with PDF documents, you can take advantage of the Adobe Acrobat Pro Shared Review and markup tools.  If your client is in need of a more robust photography workflow management application, Backdrop is a photography routing and approval application that has the ability to configure the automated routing actions and notifications according to custom workflows.  As for video handling, the Widen VAM system will allow you to ingest your highest definition video files, offer you full file previewing and then transcode to any desired format on-the-fly.  Your client may take interest in the newly released digital asset embed links for publishing videos and photography to online channels.  Embed links offers several repurposing benefits without chewing up bandwidth for downloads.  Nonetheless, Widen will have you up and running with a fully functional DAM system in less than 30 days that will help with the video management needs.

Write your own Dr. DAM story.  To participate, copy/paste the text below the images into the Comments block and fill in the blanks to create your own Dr. DAM Madlibs. View Offical Rules









Copy/Paste this text into the comments area and (FILL IN THE BLANKS).

CLIENT:  I’m (NAME), the (TITLE) for a(n) (INDUSTRY AND COMPANY TYPE).  I’m responsible for (CORE RESPONSIBILITES).   As for digital asset management, my role is (ROLE RELATED TO DIGITAL MEDIA MANAGEMENT).  We have (TYPES OF DIGITAL ASSETS) and they’re used by (WHO NEEDS YOUR DIGITAL ASSETS). 

CLIENT:  However, I have issues with (PROBLEM RELATED TO MANAGING/DISTRIBUTING DIGITAL MEDIA). It makes me feel (FRUSTRATIONS CAUSED).  All I want is (FUTURE GOAL FOR MANAGING DIGITAL CONTENT).

Dr. DAM:  I know what you’re going through and I can help you solve your problem.  Here’s what I recommend you do, (RECOMMENDED ACTION).  Once you’ve implemented a more effective digital asset management solution, what are you going to do?

CLIENT:  Now I can focus on (WHAT YOU WOULD DO WITH MORE TIME).  I feel so (FEELING OF REJOICE)!  I’m going to (WHAT YOU’LL DO TO CELEBRATE BEING A CHAMPION FOR YOUR ORGANIZATION).

DEAR DR. DAM:  I want a hosted digital asset management solution and I want it now.  Sorry, for my candid nature, but I’m Raymundo, the web marketing manager for a mid-size sporting goods manufacturer.  We don’t have an I.T. department that can support such a system, nor can they fully support our marketing efforts.  Our digital files are stored in multiple locations within a file folder structure with no associated metadata.  Our users will require something that is easy to use (i.e. functionally fit) as they will not put up with a system loaded with confusion.  My main focus needs to offer global access to our assets, while enforcing brand consistency.  With that said, varying roles and appropriate permissions are key.  For our retailers and print partners, we’re building an online digital asset management warehouse to download approved files for their advertising, and also to use as an FTP for printers doing outsourced work on our catalogs.  We’ve recognized that there are many types of DAM systems—ranging from light, medium, and heavy.  We do one catalog per year per brand and have a handful of brands under the chief brand.  We have a few dozen sales and marketing people on our staff serving a couple hundred dealers. 

The FTP site does not work well for dealers and we’re doing away with the dealer extranet.  Since we’re revamping our web site, we want to replace the dealer extranet with a hosted DAM solution that will also replace the FTP site.  Some dealers have their own catalogs so once a year they will do a complete download of the entire product line.  Therefore, we obviously have a decent amount of volume when it comes to usage.  We also have a few different printers and advertising agencies, so the DAM system would serve as hub for all levels.  Our file types include product and lifestyle photography, PDF fact sheets, word docs and spreadsheets.  We have some templates for dealer promotions so a web-to-print type of collateral customization tool would be helpful in streamlining the creation of branded materials.  We need our DAM system in place before we launch the new website. 

DEAR BAM HUB RAYMUNDO:  You are facing quite an endeavor.  Your situation sounds complicated, but it’s a pretty average situation for many marketers your size and a mid-sized brand asset management software solution that can scale to meet your needs is well within reach.  You’ll be able to condense your need for different internal resources by doing away with the hard drive storage and FTP usage.  Your DAM system will serve as the graphic communications hub for internal marketing and sales, advertising agencies, printers and your dealer network.  Establishing metadata taxonomies and adhering to those standards will be imperative to the success of the system.  Widen can help you with that by sharing best practices in what others have done from the Widen user community.  Your marketing people should like what the dynamic media building tool can do for your dealers by allowing them to customize ads, brochures and other promotional sales collateral within branding standards.  Hang in there… Widen will help you move along quickly, but in manageable chunks.

We had our big splash “60 Years of Service” celebration and announcement back in September, but I just had to blog about it again after some dialogue we had at the Henry Stewart Digital Asset Management Symposium in LA earlier this week.  The guys from Kaiser-Permanente stopped by our booth to find out more about the Widen digital media management solution and they first asked “Where is Widen?”… Response being… “Headquartered in Madison, Wisconsin. “ Next, they asked “How long have you been around?”  Answer being quite firmly “60 Years…” the confused looks on their faces automatically triggered the question, “Did you say 6 or 16?”  I had to clarify with my Wisconsin accent “6-T or 6-D (depending on how you want to say it meaning 6-0)” … 60 years.  Like many others that ask about our age, the response is “Wow, a 60 year old DAM company!”  

I’d love to make the claim… that yeah “we invented digital… we invented digital assets… and we invented the term ‘digital asset management.’  We didn’t invent any of that, but we were there as they all evolved.  We were managing large amounts of large files for clients before DAM was an industry and DAM solutions were commercialized.  You can take a look at our history and see how we’ve evolved from a photographic engraving shop 3 generations of Widen’s ago to learn more about how we’ve evolved.  Keyword being:  “we’ve evolved.”  There’s a lot behind evolution… and the evolution of a technology company.  However, to keep it simple, two things remain constant in a continuously changing world of marketing operations and creative workflows from a Widen point of view.  First, Widen is committed to ‘interpreting the unarticulated demand of the marketplace’  through client interaction and providing technology solutions to make their everyday lives easier, save money and bring more value to each customer and their customers.  Secondly, we value our reputation, culture and commitment to ‘customer service.’  Whether you need Widen for premedia production help or for marketing software solutions, you’re going to find ‘service’ in the title of each division because that’s what it’s all about.  We will earn your business every month because of the service – Software as a Service or Premedia Services.  There’s not many other companies in the content management space that can say they’re 60-years-old. 

The funny thing about the digital asset management competitive landscape is that we talk about making it easy for users to search and download images, video and other types of digital media.  Once users locate the appropriate digital assets it makes sense for them to download so they can be placed on a web site or used in desktop software applications.

The funny part is coming.

Isolate the digital assets used in web sites across marketing channels for a moment.  Think of every file that is owned by corporate marketing teams and used throughout the internet for promotional purposes.  This could be product images used by distributors or dealers, training videos, recordings of executive speeches, or high-definition promotional videos.  Every time someone wants to use one or all of these digital assets they download them from the digital asset management application and place the branded files into the appropriate internet location (e.g. web site, blog).   On the surface, the digital asset management system accomplished the objective. 

Here is the funny part.

You have surrendered control over your entire marketing library because you just let everyone that needed to place your branded material on their web site to download a file from your DAM system.  Something that you were told you would have more control over just went out the window.  When you want to change or remove that file you trust everyone will check back to make sure they are using the most current version.  You could also send an email notice (or have the DAM provider do it for you) to let the user community know a new digital asset exists.  How many users do you think will change the file on their web site to the most current version because you asked them to? 

Here is a funnier part.

Imagine this is a video file -- you have just burdened the infrastructure and I.T. department of your marketing channel by giving them a cool new video to help promote the product but they cannot use it because it would cripple the entire web structure if more than 10 people watch it simultaneously.  A cool new video that cannot be repurposed by your channel partners is an expensive shame.

Now we can get serious.

Think big picture.  These files are all being used on the internet somewhere in a web page or blog.  There is only one internet so why do you need all your channels to download their own files?  It’s not your fault, you were trained by digital asset management providers to believe the purpose of a DAM system is to enable users to search and download.  Widen is here to break those bad habits caused by our own industry.

One internet, one file.

Since there is really only one internet, Widen has allowed organizations to use one file (located in the Widen DAM system) across all internet locations.  Instead of enabling users to download files, users of Widen digital asset management technology copy a pointer to that file instead.  That pointer is just a bunch of text (JABOT).  Side note:  I learned from tech junkies to make up acronyms and use them frequently to create another language that can only be deciphered by like-personnel, enter new acronym, JABOT.

When JABOT is placed on the web site or in a web content management system like Clickability, the web page presents the digital media from the DAM system every time the page loads.  This includes images and video files so the strain of video is no longer jeopardizing the infrastructure of your marketing channels.  The Widen DAM system is scaling to meet that demand.  And if you want to change the image or video, the change is made one-time to the DAM application and every place that used the JABOT now represents that new digital content within seconds.  It’s magic.  No more downloads! 

Welcome to Widen world and our philosophy on managing digital media: one internet, one file.

If you were in attendance last week at the Henry Stewart Business Briefing on Digital Asset Management in Chicago, Widen thanks you for taking the time to learn more about the challenges, opportunities, problems and solutions with DAM.  We hope you found the event to be very helpful in your quest for a digital asset management solution implementation or expansion.  If you were unable to attend, we extend the invitation to learn more from the presentations archive.



The even featured several keynote speakers and case studies, including:

• An Introduction and “How To” from Michael Moon, President&CEO of Gistics
• Benefits and ROIs from Mary Yurkovic of Playboy
• Evaluating and Selecting DAM Technologies from Tony Byrne of CMS Watch
• Digital Asset Management Deployments from Frank Chagoya of Leo Burnett
• Critical Importance of Metadata from Philip Spiegel of National Geographic
• Common and Less Common Problems and Solutions from Doug Rammel of Synapse Operational Systems and Solutions, formerly of The adidas Group

Widen’s participation included a vendor presentation by Matthew Gonnering, VP of Sales and Marketing title “The Repurposing Department of Repurposing,” covering:

• The epicenter of all digital media no matter where it is used
• One true central source of digital media linked up to the world with the concept of “one internet, one file” via digital asset embed links
• Publishing images and video without straining internal infrastructure
• The matrimony of DAM and web content management
• How SaaS providers enable scalability on-demand

A customer of Widen, Jim Scarlata of Knaack LLC, Division of Emerson Electric Company, presented a case study titled “Extending the Brand Experience through DAM,” covering:

• How brand asset management software helped Knaack marketing implement and launch the new system enterprise-wide quickly and seamlessly
• Using DAM as a Platform Technology, Not Just an Application
• Brand Consistency on a Global Scale
• Building Equity in Brand Centralization

Contact marketing@widen.com for full access to the presentations from Doug Rammel, Matthew Gonnering and Jim Scarlata.  Video segments of the Widen presentations coming soon.  View the full presentation archive from Henry Stewart at http://www.damusers.com. 

Are you planning on attending the premier briefing and networking event in digital media management and marketing operations? 

Make sure to stop by the Widen booth #117 to catch the latest in DAM SaaS technology featuring an interactive presentation of the new digital asset Embed Links.  

The event features over 75 talks, case studies, panel sessions and interactive presentations. 

Sponsored by Henry Stewart, the event is for everyone involved in production, use or management of rich media and covers:

Digital Entertainment and New Media • Film Production • Exploiting Multimedia Platforms • Brand Management • Marketing (and Advertising) • Digital Rights Management • Ensuring Security • Optimizing Creative Workflows and Empowering Supply Chains • Metadata and Taxonomy Solutions • Latest Developments in Search Strategies • Structuring the Architecture of Systems for Maximum Performance

This is an event that will deliver exactly what it promises – briefings on all the important issues supported by case studies of real world performance.  Digital content management for increased revenue, profits and shareholder value.  Digital asset solutions for cost reduction, more effective marketing, brand management and new product development.

View the Full Program Details

Register Here

Contact Widen to receive $100 off the rate card price.

Watch the video interview with Bryon Zimmerman, CEO of ZDO (www.zeedio.com) – Widen’s newest creative design firm DAM user, talk about how the Widen on-demand digital asset management solution enhances client relationships.  The Widen digital media management platform helps ZDO clients find images and artwork on their own by logging into the web-based DAM system whenever they want to browse jobs or download assets.  Widen digital asset solutions help ZDO project a cutting edge image, which is important to both ZDO and their clients.

DEAR DR. DAM:  I’m Tom, a 35 year veteran of the travel industry and I’m strongly recommending that state and national departments of tourism take a look at digital asset management systems in their relationships with travel agencies.  This industry is not able to serve the travel agent industry well because they are not using current DAM technology to serve up digital media in an effective way.  This includes all forms of graphics, images, videos and print collateral.  Think of all the travel agents needing images and materials to share in their marketing and sales activities.
 
DEAR TRAVEL AGENT TOM:  Thanks for the tip!  It makes perfect sense.  Travel agencies need access to images and videos for websites and other online marketing channels.  They also need access to print materials and the ability to create their own print collateral at times.  Widen’s DAM SaaS systems with embed code technology would greatly help tourism departments assist travel agents with online marketing activities because they can control and streamline the use of images and videos.  Easy access and effective use of digital media would greatly boost the marketing activities of the tourism industry because the state departments and agencies can work closer together and provide travelers with the compelling content they seek in making travel plans.

Kevin Arkin, Sales Representative

Throughout my career at Widen (albeit short) I’ve thought about what I like best about my job.  There are several aspects I consider when evaluating a position.  Do I enjoy the people I work with?  Do I believe in the product or services my company offers?  Are my goals and the company’s goals synonymous with each other?  And most important to me, how is the interaction between myself and the clients or prospects that I interact with everyday?

I think I work for a great company because:

I wake up in the morning and I’m excited about going to work.  It can be late in the evening and I’m still responding to emails regarding questions about digital asset management and I’m OK with it. 

When my friends talk about the poor economy, I don’t have to worry about my position being eliminated or business getting slow because our SaaS tools help companies work more efficiently and helps reduce overall costs.

Widen is a 60-year-old company and we understand your requirements because this is what we do.  We have processes and applications dedicated to image creation, production, management, and distribution.  

We listen to our customers.  We are focused on meeting the unarticulated demand of the market which is a combination of customer requests and internal product teams generating new technologies or processes to address the core of the customer request.

Our employees are dedicated to the organization.  They are passionate about what they do and it is reflected in the work they perform.

We invest in creating cool technology.  We are pioneers in digital media management technology always researching and developing new ways to meet the customer demand.

Karin Schei, Marketing Coordinator

Target in sight, ready, aim, fire…  As you let go of the arrow – you hope it lands right where you direct it.  The ideal spot – a direct hit in the middle – a bull’s-eye on the target.  Organizing your digital assets is like hitting that bull’s-eye, you don’t want to start flinging arrows just anywhere.  You do your research, talk to representatives, experiment and narrow your choices, and then you make a buying decision.  To you – managing your digital assets is like that bull’s-eye - not just anyone can hit it, nor can just anyone use them.  With many organizations, controlling digital assets means that only those with special roles and permissions can access your collection of branded images, logos, videos, etc.  What makes Widen unique in the quest to hit the bull’s-eye is that our company has invested 60 years into assisting customers.  We started in prepress services, and still offer that aspect to our clients, but we are now building for the future through assisting marketing and creative teams to create, manage and distribute digital media.  As technology continues to move forward, so does Widen – and it’s certain that Widen will be on target for the next 60 years.

Ben Johnsen, Sales Representative
 
One of the best selling points Widen has to offer is how we got into this DAM thing.  It might sound like a surprise, but digital asset management has not been around for the last 60 years.  Hence the word “digital.”  Widen’s roots are in prepress services.  It is here that Widen saw a need for a solution to help clients manage and distribute their valuable digital assets.  This is how we came into the Digital Asset Management industry.  We knew what we needed and what our clients needed before DAM was an industry.  By understanding how to create, manipulate and manage large volumes of media we were able to create an amazing digital asset management solution.  It’s easy to navigate, download, search, and send digital media files to others now because that’s what our clients have helped us create over the last 20 years.

Guest Blog Post from Sean Banahan, Widen Sales Executive

About every digital asset management expert in the world has opened on what a DAM system should mean to you, the customer.  This is my own stab at the topic.  DAM should be more than just a simple repository of rich media.  The DAM platform should be the base of your entire digital media environment.  DAM should feed all of your media portals and websites so partners, agencies, offices, vendors, your boss and your grandmother can go to the get the latest image, logo, commercial or brochure they need.  Digital asset management solutions should tie into your creative workflow processes so marketers and creatives aren’t working in multiple application environments.  Likewise, there should be an integrated front with existing CMS and WebCMS solutions.  Even CRM solutions like direct mailing and marketing applications should be hooked into the DAM tool.  DAM is more than just a place to store and version images anymore.  It should reside under and behind your entire digital media environment. 

Widen has positioned product advancements and new product developments along the information lifecycle and continues to take a progressive stance on meeting the unarticulated demands of the marketplace.  The progressive nature of Widen is an integral part of the business and is a trait embedded in the organizational culture. 

Widen matches several different product offerings with the three components of the information lifecycle to meet the demands of the marketplace.  The Widen product offering matched to the three components is as follows:

• The creation of digital media utilizes Widen premedia services in the form of photography, color retouching, color management, image preparation, and page production.
• The management of digital media involves the use of Widen software services for approval, collaboration, and centralization.
• The distribution of digital media employs Widen software services to publish files into various channels while simultaneously enabling channels to obtain digital media through self-service access.

The history of Widen is rich with a balance of innovation and proactive interpretations of customer demand.  This progression has allowed Widen to sustain itself economically and has positioned the organization with a foundation for growth and the scalability to meet the demands of the marketplace.

DEAR DR. DAM:   I’m Frank and I’m one of the administrators for a “dot-org.” This may seem like a different situation than what you’re used to hearing, but we’re an international nongovernmental foundation in need of DAM.  We’re Salesforce.com CRM customers and this is where we track our donor activity.  We have a growing media library of images and videos and we’re looking to tie multiple systems together.  Ideally, we also can create a seamless user experience to allow our global donor network to go from our website to our media library.  As an organization with limited I.T. resources, perhaps there is a good solution for organizations like us?

DEAR FOUNDATION FRANK:  A Widen web based DAM integrated with Salesforce.com will help you.  They exist to supply the resources smaller organizations need to make big impacts, plus they integrate with Salesforce.com and can provide anonymous user access into your media library from your website.  Roles and permissions are used to control when, who, and what assets online visitors can view and download.  A seamless user experience and consistent brand recognition will be made simple.

Did you know that you can have a fully integrated digital asset management (DAM) sytem in your Salesforce.com CRM system?  Widen Enterprises developed Digital Media Organizer (DMO) to empower your Salesforce.com with online DAM services.  Within Salesforce.com you can quickly search, download, and distribute digital media through integration with Contacts, Accounts, Leads, and Campaigns – or simply search through the self-service DMO tab located at the top of the page.  Keep all your photos, logos, audio/video assets, and other branded materials in one location and send out with a couple clicks of the keyboard.  Files are automatically converted into different formats and resolutions on-demand. 

If the following scenario happens in your office, you might want to consider Digital Media Organizer.  It’s Friday afternoon and you’re hoping to get out of the office early – but then one of your sales reps call.  She’s meeting an important client on Monday and needs to put together a deal-closing presentation.  It’s going to take hours to find the images and prepare everything.  The files are too large to email so you’ll have to prepare a CD and overnight.  Another long night in the office.  Or give your sales rep self-service access to marketing materials via Salesforce.com and Widen’s Digital Media Organizer!  And you’ll be skipping out of the office early on Friday like the rest of us!

Many marketing departments have a ‘wish list’ of things they would like to have to make their life easier.  I’ve complied a list based on (1) things I’ve heard on the street (well, maybe not ‘on the street’ but down the hall from my cubicle); (2) what people tell me; and (3) random things I just wanted to put on the list.

1. Asset management software to organize all my digital media
2. Brand consistency across all sales reps, distributors, and retailers
3. A software as a service application so I don’t have to charm the IT department
4. Childlike enthusiasm to get me through the day
5. Improved brand recognition = more sales = bigger raise
6. Better digital asset optimization (like repurposing stuff)
7. Superhero powers
8. More efficient photography workflow
9. To never hear the term ‘robust’
10. Widen Enterprises Inc

I see the success of the software-as-a-service market rapidly gaining market share against the installed software marketplace but I am still confused.  Why are organizations still buying installed software?  I wonder if it has anything to do with the following: 

1)  Inflated software costs are attractive because it means there has to be more value in it because we are paying so much more

2)  Using separate companies (partners of the installed providers) for implementation, training, integration, help desk, upgrades, support, maintenance, and hardware means I get to connect with more people on LinkedIn to look more popular

3)  Installed software user group meetings are at fancy resorts, which is a nice personal vacation on the company’s dime (maybe this is why the software was so expensive?)

4)  Being prioritized by my I.T. department makes me feel somewhat important because I always make the top 10 list of things to do in the next 2 years

5)  I still think software-as-a-service means hosted and don’t realize that software-as-a-service organizations have on-site services that contain replicated data (especially for massive files consumed locally within digital asset management systems) 

The death of installed software is near and the strangle-hold is seen by the scramble by installed software organizations to acquire software-as-a-service companies or try to “web-enable” their installed version.  Let’s be clear: the service is equally important as the technology and that is a culture thing, not a software thing.  There is no magic potion for installed providers, they are who they are and they cannot help it.  Let me be clear about software-as-a-service benefits:

NO I.T. INVOLVEMENT:  The priorities of I.T. and marketing don’t mix; let marketing continue to meet the customer demand by using service providers who understand the priorities and sense of urgency for marketing teams. 

IMMEDIATE DEPLOYMENT:  These services are just waiting for marketing people to move their content into, which is immediately usable. 

FOCUSED PROVIDERS:  Enjoy best of breed solutions for each category – with integrations across the applications. 

SERVICE IS AS IMPORTANT AS TECHNOLOGY:  Service providers supply implementation, training, software, integration, maintenance, upgrades, and support as part of the total package and are staffed to handle each component themselves. 

INFINITE SCALABILITY:  Marketing driving the growth means the explosion of digital media and internal infrastructures teams cannot keep pace with this creation at cost-effective rates.  Software-as-a-service providers are already geared up to handle scalability so when you need to go from 100GB to 100TB, even for 24 hours, you can do it and only pay for what you use. 

PRICE POINTS ARE SIGNIFICANTLY LOWER: Service providers are sharing in the power of user communities, shared technology, and innovation to keep costs down and price points that make installed software pricing look ridiculous. 

LOWER TOTAL COST OF OWNERSHIP:  There is no additional resources needed in a complete software-as-a-service model.  No extra I.T. maintenance required.

Guest Blog Post from Karin Schei, Widen Marketing Coordinator

Superheroes – we’ve come to love them and even despise them at times.  But when it comes to Digital Asset Management, the Superhero is often the person or persons behind the scenes.  In the Widen Marketing and Sales department, we’ve each been assigned a Superhero figure…to inspire us each and every day to go above and beyond the call of duty in our jobs and dedication to Software as a Service - with emphasis on the service.  Each day, we’re assessing the marketplace for ways to help those in need of a Digital Asset Management solution.  We want to be the Superheroes in the DAM world that make it all come together and provide a lasting solution to clients in need of help to create a seamless workflow for collaboration, management and publishing of digital media.

DEAR DR. DAM:  I’m with the marketing department for a minor league baseball team.  If you know minor league baseball, you know that we know marketing – and all that goes with it.  We’re constantly coming up with new game promotions, branded materials, and partner programs in addition to managing the player profiles and team website.  We don’t have a lot of I.T. support so we’re looking for a web-based DAM system. 

DEAR MINOR LEAGUE MAJOR MARKETER:  You’re right… minor league baseball means major league marketing and big time marketing means you need some help with smart marketing software.  Widen’s Media Locker Room digital media management for professional sports organizations will help you manage all of your “stuff” without tying up your staff because it’s 100% software as a service.