Widen’s 2015 year in review

by Jake Athey, January 2, 2016

Happy New Year! 2015 was full of great memories and accomplishments in our key areas of focus: creating a great company culture, improving processes, delivering the best products, standing by world-class service, and engaging an active digital asset management (DAM) community. We’re looking forward to another great year, and first celebrate some of our favorite moments from 2015.

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Topics: Featured

10 Thought-provoking posts from 2015

by Jake Athey, December 31, 2015

From content marketers to creatives, photographers to librarians, marketing interns to CMOs, we've gathered numerous ideas and learned ways that you connect your marketing content to build your brand. What follows are our top 10 favorite articles from this year, as shared in the order they were published by marketing, technology and leadership influences and authors everywhere.

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Topics: Featured

Ease the challenges of corporate change with a DAM system

by Widen Marketing, December 29, 2015

One hundred and fifty years ago, Benjamin Franklin observed, “When you’re finished changing, you’re finished.” This is true for everything – including marketing. In our profession, change is a constant force in the creation of new ideas, processes, and platforms.

Along with benefits, change often brings challenges. Shifts in leadership, corporate rebrandings, and business mergers create a cascade of new workflows and business priorities that need to be managed carefully.

This article explores the types of change that signal the need to embrace digital asset management (DAM) as an essential tool for your organization by discussing types of change, the role a DAM system can play in change, and specifics on using DAM to communicate during a time of transition. We’ll finish with a case study on how one Widen customer put their DAM at the center of a corporate rebrand.

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Topics: Resources

The difference between YouTube and a DAM system

by Al Falaschi, December 22, 2015

What’s the difference between YouTube and a digital asset management (DAM) system (in our case, the Widen Media Collective), and how should you utilize each?

The Media Collective is a video management system with publishing capabilities, and YouTube is a search engine where all the results are video. You shouldn’t think of them as one OR the other. I suggest you use both.

In this article, we’ll be diving into the YouTube part of the equation. To learn more about DAM, visit Widen's What is digital asset management (DAM)? page.

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Topics: Marketing

Your guide to a successful DAM system migration, part 2

by Widen Marketing, December 22, 2015

Welcome to part two of our article on digital asset management (DAM) system migration by John George. Part one, which you can read here, focused on the tasks that lead up to migration - assessing your team’s DAM needs, conducting research, and interacting with vendors. Part two is all about the implementation.

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Topics: Resources

Your guide to a successful DAM system migration, part 1

by Widen Marketing, December 15, 2015

As digital asset management (DAM) systems become more common in businesses and nonprofits, people need information on how to move their digital assets from one system to another.

DAM system migration can be a challenge. To help you through it, here’s a two-part article outlining the DAM migration process by someone who has done it. Information professional John George covers topics on the front end of migration like assessing your needs and researching vendors in part one and covers implementation in part two.

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Topics: Resources

Content Marketing, DAM and the Experience Era

by Jake Athey, December 11, 2015

Keys to bring digital asset management into your content marketing process for the experience era.

In a recent discussion with one of our clients, Amy Clerget of Brooks Sports, we were talking about how Amy’s team utilizes content marketing to connect with people across the globe. What Amy spoke of crystalized the connection between content marketing, digital asset management and the “Experience Era” that we currently live in.

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Topics: Customer Stories, Featured, Marketing

Maximize your DAM system across departments and continents, too!

by Jake Athey, December 9, 2015

11 tips and tricks that can help you get the most out of your DAM.

Whether you’re in the process of choosing a digital asset management (DAM) system, or are already using one, the following tips, tricks and takeaways can help you get the most out of your DAM. Implementing these recommendations can get you out of the minutia, and into leading your marketing and creative teams with more excitement and enthusiasm — not to mention empower them to find the digital assets they need themselves with the assistance of a well-oiled DAM solution.

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Topics: Resources, Customer Stories, Featured

How Brooks Sports transformed their marketing efforts with a DAM system

by Jake Athey, December 9, 2015

Do your marketing efforts "Run Happy?"

At October’s C3 Conductor event in New York, I had the pleasure of co-presenting with Amy Clerget, the project manager at Brooks Sports. Amy shared the story of how Brooks Sports transformed their marketing efforts when they implemented a digital asset management (DAM) system.

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Topics: Customer Stories, Featured, Marketing

Funk Out Cancer exceeds fundraising goal

by Laurel Norris, December 4, 2015

We are thrilled to announce that Funk Out Cancer raised $53,023 to fund Dr. Dustin Deming’s research at the University of Wisconsin Carbone Cancer Center. Thank you to everyone who donated, bought silent auction items, and partied hard at the Majestic Theater during the Funk Out Cancer concert on Saturday, November 14, 2015.

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Topics: Events

About this Blog

Our blog is a window to all the happenings at Widen - from our digital asset management solutions and business approach, to our point of view and thought leadership. So join the conversation, and enjoy!

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