One hundred and fifty years ago, Benjamin Franklin observed, “When you’re finished changing, you’re finished.” This is true for everything – including marketing. In our profession, change is a constant force in the creation of new ideas, processes, and platforms.
Along with benefits, change often brings challenges. Shifts in leadership, corporate rebrandings, and business mergers create a cascade of new workflows and business priorities that need to be managed carefully.
This article explores the types of change that signal the need to embrace digital asset management (DAM) as an essential tool for your organization by discussing types of change, the role a DAM system can play in change, and specifics on using DAM to communicate during a time of transition. We’ll finish with a case study on how one Widen customer put their DAM at the center of a corporate rebrand.