The rise of mobile device use and social media has boosted the importance of incorporating a DAM system into every business’ marketing processes. More digital media calls for a better means of managing your library. However, complications associated with DAM systems on in-house servers are an indication that cloud-based systems provide the best solutions to management of digital assets.

The following factors demonstrate why a cloud-based DAM system is the best option for almost any business:

Storage - This is always a primary function of a DAM system. Remember that storing media on your own drives means you incur more costs since you have to worry about mitigating the risk of loss and funding the maintenance of your hardware.

Protection of digital assets - The Widen Media Collective brings your organization all the security of a trusted DAM software provider and the Amazon Web Services cloud. This makes Widen DAM an excellent means of keeping them safe from system failures and being stolen.

Mobile devices - With mobile device use growing, every company needs to formulate strategies for incorporating them into marketing campaigns. This makes it all the more important to have a cloud-based system with HTML5-friendly embed codes, for example. With Widen DAM, you know your assets can reach your audience... no matter where they are.

Disasters - You should think about protecting your assets against human error as much as you do about protecting them from natural disasters and other physical damage. Hurricanes, earthquakes, and other natural disasters can all end up reaching servers and destroying precious data.That risk is greatly reduced when your assets are hosted in the cloud — especially when the data is replicated across multiple geographic server locations.

To experience the benefits of cloud-based digital asset management programs, sign up for a free trial of a Widen software-as-a-service DAM.