It’s been a little over three months since the writer’s strike began, and the lack of new programming has left me with very little to do during my free time.  I was greatly relieved when it recently ended, then I soon found out that new programming is more than likely still five weeks out.  FIVE WEEKS!  What do they expect all of us TV addicts to do with all that time?  I know that finding something constructive to do would be more productive, but it made me think about delays that marketing departments deal with every day.

The delays of your favorite TV programming are similar to delays that many of our clients experienced before using our digital asset management (DAM) application.  File conversions and routing are always issues for marketing and photography departments.  Our newest application, Backdrop™, is specifically designed for photo routing and approval, helping photographers even more.

With all of the media requests that marketing individuals are getting on a daily basis, some sort of process needs to be in place for fulfilling these requests, whether it be for images, audio or video.  These requests not only need to be fulfilled in the most timely fashion possible, but also in the correct format.  Interaction with media is especially sensitive as feeding your press outlets bad information or the incorrect media could lead to your company, product or service not being covered appropriately.

While five weeks seems like an eternity to wait for new shows, I’m grateful that it only effects my free time and now my work.  If these delays are something that I encountered at work I would constantly be struggling just to keep my head above water, not to mention trying to keep my sanity.

Hopefully, with the time off during the strike, the writers will have a renewed sense of productivity and creativity, similar to what DAM provides to marketing departments due to time being able to be spent on more core activities rather than inefficient processes like file conversion.