Earth Day reminds us that there are many areas of our lives where we could cut back, conserve and do a little bit more for the environment.  While to many this means carpooling, making sure lights aren't left on in empty rooms and exploring the use of more environmentally friendly every-day products, there is also a conservation that could be going on in both marketing and creative departments.

Marketing and creative images and collateral materials used for brochure creation and brand management a lot of times are managed through cluttered hard drives and spread across several locations.  Perhaps conserving your time used in searching for these images and also the memory needlessly used in redundant saving could be a possible business application of Earth Day principles.

While digital asset management (DAM) isn’t the most familiar topic to everyone, there are several inherent benefits of having one centralized, searchable database of all vital branded materials.  Brand management can become a simple process with approvals and access only being granted to the correct materials and logos, as well as digital media distribution becoming a simple task with media routing and conversion on the fly.  This stealthy process allows you to direct required media to the correct individuals in a timely fashion, while also having some comfort in the fact that you know it will be arriving in the correct format.

While there will be a lot of talk surrounding today’s events regarding reducing our carbon footprint and renewable energy resources, but maybe it’s time to improve on the efficiency of your efforts.  Sometimes it is as simple as remembering the “Three R’s” that we all learned as kids.  Reduce wasted memory and time spend on scattered digital media. Reuse approved branded materials with no worry of corrupting the brand image. Recycle old logos and branded materials to the archives once they have become obsolete or no longer effective.