With gas floating over $3 per gallon, people seem to be questioning now, more than ever, whether or not they should be making changes to try to conserve.  The rising fuel prices have also had a chain effect on everything from milk to lumber.  With that sort of reaction, you have to wonder if your marketing software might be gouging your pocket book in the same way.

Installed solutions are typically more expensive than newer, software as a service solutions.  This comes from a higher cost for the initial implementation, all the way down to higher maintenance costs for both IT and software and hardware upgrades.  While some marketers may be able to justify this cost initially, the effect that it has on overall budgets can be decimating.  Whether its trade shows that get scrapped, or R and D budgets that are hindered, it’s an expenditure that is unnecessary.

In many instances software as a service, and more specifically digital asset management, can provide the same brand management tools that are being sold by large installed software companies.  By selecting software as a service, you not only save on a quicker implementation and no immediate hardware upgrades, but you will also see a relatively quick ROI due to all of the maintenance that your IT department will no longer be held accountable for.

The overall user experience for digital asset management is overwhelmingly high.  Brand recognition routinely increases as well as the creation of all promotional materials for both sales and marketing departments.  Digital asset management as a solution to your marketing needs is something you can’t overlook anymore.  Think of it this way: Would you continue to pay $3 per gallon if there was a fuel that was available for $2 per gallon that would make your vehicle perform better?  If you still felt that the $3 per gallon was the better option, we wish you the best in your installed software endeavors…