With the presidential primary elections rolling into Wisconsin, I realize that it’s going to be a few months of making decisions.  What issues are most important to me, where do the candidates stand on these issues and do I think that they’ll be an overall capable leader are all things that you have to mull over when deciding who to give your vote.  In a way, it is actually somewhat comparable to selecting your asset management system if you’re in a marketing or creative department.

What issues are the most important to me?  Is it the time that’s consumed by fulfilling requests?  Getting the files in the correct format?  IT delays with the system?  All of these questions and many more help in determining what sort of asset management system is best for your needs.  It’s not to say that software is a service is always the appropriate solution, but in many cases it can save your department quite a bit in time to implementation and overall cost, without losing any of the features that you typically would associate with software that’s installed on site.

Where does the candidate stand on these issues, or as I look at it, where does the provider stand on addressing these issues?  Of all the concerns that surround asset management, there needs to be some sort of safety net in place so that you know you’re being taken care of.  Helpful customer service that can answer your questions both quickly and accurately and regular updates so that you know you’re staying with the technology trends within the industry both fall within this category of providing a little more comfort to your asset management system.  System security is also integral when considering software as a service, but as any user can tell you; our user authentication process can be quite intimidating and is by no means a free pass into your branded materials.

Is this system capable of being my leader, the core of my marketing workflows?  In short, yes.  The multiple functions of our digital asset management (DAM) system allows you to leverage your current assets in a way that you previously haven’t experienced while also opening the door to new solutions such as photography routing and approval systems, catalog management systems and media building applications.  With all of this at your finger tips from one, multi-faceted application, your marketing department will operate more efficiently then ever before, and just as importantly, your sales channels will be enabled to function at a whole new level.

Overall, our DAM system is capable of serving you, wants to serve you and has a service record that stands out among candidates within the industry.  It’s time for a new and better asset management system – our digital asset management system.  If you aren’t sure if it’s right for you, I implore you to ask yourself; why you aren’t ready for a better tomorrow?  A better next quarter?  Even, a better fiscal year?  The time has come to ask not what you can do for your asset management software, but what can your DAM provider do for you….

Good Night!!!