Marketing Digital Asset Management

I’m Jake Athey+ and I’ve been with Widen since May 2004. I work with a variety of marketing people, marketing technologies and marketing practices every day. That might sound a bit mundane, but if you’re reading my blog you know better! We are in the most exciting time to be in marketing. I’m...

Widen packs a balance of “top-down” admin directed and closed-loop user community-driven features for “collective intelligence” in version 6.3   The recent 6.3 release of the Widen Media Collective SaaS-based digital asset management solution rounds out a number of "collective intelligence" features...

Lead generation is top of mind for every business today, whether large or small. While there's no magic bullet for filling the pipeline, marrying your outbound marketing to a solid inbound marketing plan will help drive the right people to your organization and increase revenue. The secret is in...

Widen is more than just an image library. Widen is a digital media solutions company.    Our products and services span the digital landscape to solve the many pain points of a digital world. Widen is more than just an image library to the graphic designers and marketing coordinators that contribute...

The Widen User Summit is a different kind of event in the digital asset management world. There’s something really special about the atmosphere of collaboration, exchange and learning that we saw here in Madison when a large, diverse group of admins gathered here in Madison for last year’s Summit....

It’s all about the fit. You’re going to hear that from us more than once as we get to know each other. Our relationships are always about "the fit" – technologically and culturally. If you’re beginning a digital asset management project or evaluating your existing DAM needs, the industry analysts...

Metadata matters. As we've written in the past, it's the lifeblood of any digital asset management system. Sometimes, though, it can be hard to get a handle on how best to set up your metadata. There are a lot of interests at your organization pushing and pulling things in this or that direction....

We’ve been around for a while now. Since 1948, Widen has been providing customers with great service and cutting-edge products. One thing we’ve learned, though, is that no one product is a fit for everyone. That’s why we’ve taken the step of creating Smartimage, a brand spanking new web-based image...

WAGO Anticipates That Widen's Intuitive User Experience Design and Thorough Reporting Will Help Enhance the Manufacturer's Digital Asset Workflows and Strategic Decisions MADISON, WI--(Marketwire - Feb 6, 2013) -   Widen Enterprises has announced that its cloud-based digital asset management...

We're gearing up for a webinar in which we'll go through all the new stuff that's coming in Media Collective version 6.3. Our digital asset management system is getting some refreshing enhancements, like the ability to comment on assets, a five-star rating feature, and more. Register for the webinar...

The New Additions to the Widen Digital Asset Management Software Community Include Organizations in Marketing, Software, Government, Energy, and the Food Industry MADISON, WI--(Marketwire - Jan 31, 2013) - Widen Enterprises, a Wisconsin-based provider of digital asset management (DAM) software and...

We recently received a healthy dose of digital asset management reviews for the Widen Media Collective on Capterra. These customer reviews come from those responsible for implementing and administering Widen DAM across a variety of different organizations - from higher ed to healthcare and...

Don't be afraid of the cloud. Here's the third installment in our ongoing "Why Widen?" series. As Brenna Hale, one of our DAM advisors, explains, hosted solutions are a safe, reliable way to ensure you and your users can find and retrieve your valuable digital assets just about any time you need...

No matter how good your admins are with learning new technologies, you should always make sure that the tools you're making available to your broader user base (sales, affiliates, marketing and others) are intuitive enough that learning the system doesn't get in the way of doing their jobs. In this...

As a provider of a Software-as-a-Service (SaaS) digital asset management solution, we get plenty of security-related questions from people who are a bit apprehensive about trusting their DAM software needs to the cloud. That was the topic of a recent Google Hangout between Widen leaders and RCR...

2012 was a big year for content marketing, and there's going to be an even greater need for digital asset management solutions at organizations of all shapes and sizes in 2013. In this post to kick off the lucky year ‘13, we bring you our top DAM blog posts from 2012.  As luck would have it, you can...

2012 was an exciting year for the Widen Media Collective family of digital asset management solutions, services and user community! We saw tremendous growth among the user community as we added 12,000 users, taking the Widen cloud-based DAM service to over 147,000 users in 120 countries. Many of the...

As we recently announced, Widen has brought an integration with ConceptShare into Widen Media Collective, offering users of our digital asset management software a powerful new option for annotation, markup and collaboration in their creative workflows. Want to take a deeper dive into how this works...

We're entering a new generation in digital media. According to our CEO Matthew Gonnering. the coming changes are being driven by three major factors: Moves to the cloud The rise of a generation of people who grew up with powerful consumer computing An explosion of digital content This all has...

Believe it or not, some web-based DAM providers actually differentiate between the types of users and will charge you more for people who are able to make certain decisions or contribute content to your media library. Can you believe that some even limit the number of concurrent users? At Widen, we...

At Widen, our marketing plan embraces one of "mastering the basics" and depends heavily on the strength of the content we offer our audiences. Whether it’s our white papers, testimonial videos, or analytical blog posts, we always strive to produce content that’s genuinely useful. None of that means...