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The incompatibility with the 3G network has been a black mark on the iPhone ever since it was introduced nearly a year ago. Users expect the fastest data network available for use on their high end gadgets, with phones no longer being an exception. Computer processers that exceed most users’ needs, more megapixels than the average shooter would ever know what to do with and even shoes with wireless connections to monitor exercise. Bigger, better and faster are all expectations that are regularly associated with consumer goods, but what about enterprise applications?
Earth Day reminds us that there are many areas of our lives where we could cut back, conserve and do a little bit more for the environment. While to many this means carpooling, making sure lights aren't left on in empty rooms and exploring the use of more environmentally friendly every-day products, there is also a conservation that could be going on in both marketing and creative departments.
There have been several varying and contradictory reports published regarding the adoption rates of Software as a Service (SaaS) in the SMB market. While a department, or enterprise as a whole, won’t make a decision based strictly on overall adoption rates, it helps in know whether or not a particular technology is valid when considering options for marketing and creative support.
When did modern conveniences and technology become so inconvenient? Driving takes too long, so you fly right? Well, how are you supposed to get anywhere when thousands of flights are being cancelled every day? You need to be connected to your business associates at any given time; yet dropped cell phone calls, unreliable wireless internet connections and non-coverage areas for cell phone carriers all plague your essential communications.
With the NCAA tournament in full swing, I thought it would only be appropriate to have the most common available methods of marketing asset management face off as well. Although there are always upset victories, as this year has proven beyond the shadow of a doubt, I feel that Widen’s run through the finals is pretty much a sure thing. Let me explain…

In the first round of the Content Management Final Four Widen was paired against Installed Software Solutions. This would be comparable to the team with a rich history that just hasn’t really done much to update their recruiting or style of play. Installed Software used to reign supreme, but their time has come and gone. With Widen operating on the convenient hosted platform and also absorbing all of the IT load in regards to managing your marketing assets, the first game wasn’t much of a match up. Widen seals the victory with pricing that is much more palatable to marketing and creative departments that doesn’t require regular software and hardware upgrades.
In the finals Widen has come up against the Shared Drive / Internal Network. This is the relatively new team on the block that’s kind of scrappy and always seems to just barely get the job done. While the teams may look similar to some, any experienced content manager fan will realize the difference is in the organization. Widen’s search engine and conversion capabilities keep you on your toes, as any file format can be ingested, converted and delivered. The Shared Drive / Internal Network seems to keep up for a little bit, but sloppy play ensues as soon as files are misplaced and re-work becomes a standard task. Victory is ours!
While Widen has earned the 2008 Content Management Final Four Championship, they certainly won’t rest on their accomplishments, as they will continue to update and upgrade their services and application three times per year. Be sure to tune in again next year as Widen defends their title against contenders and pretenders alike in the 2009 Content Management Final Four.
With gas floating over $3 per gallon, people seem to be questioning now, more than ever, whether or not they should be making changes to try to conserve. The rising fuel prices have also had a chain effect on everything from milk to lumber. With that sort of reaction, you have to wonder if your marketing software might be gouging your pocket book in the same way.
It has been rumored all week that Apple will be releasing their highly anticipated software development kit (SDK) for the iPhone on March 6th. This is a massive move in opening the previously locked iPhone platform. It’s well known that a high percentage of iPhones are hacked and running third party applications, but this would allow for the development of applications that could be loaded to the unit without voiding any warranties or having to “unlock” the phone from its exclusive carrier contract with AT&T.
This weekend marked one of the least viewed Academy Awards in history according to Nielson media research. Down millions of viewers in many key demographics, those at the Academy have been left asking themselves why there was so little interest. Many reasons have surfaced as possibilities, such as the writers strike preventing proper advertising and also the overall dark nature of many of the movies turning off viewers. I have a different opinion.
According to Yahoo News, a vault in
With the lack of screen writing over the past months, it
seems that reality TV is taking over almost all programming. There’s
With the presidential primary elections rolling into
Every night when I get home the news blares for over an hour
before I get frustrated about hearing the same leads and stories over and over
again on all of the different channels.
It’s not that I don’t care about what’s going on in the world; I just
can’t take the repetition, even if there is more information with this
particular report. Marketing works the
same way, and making sure that your messaging and workflows aren’t repetitious
is just as important as the message you’re trying to communicate.


