If you’re like most marketing and creative professionals, you know the answer. So what are you doing about it? How are you going to manage all that stuff? You have choices…
- Do nothing, but continue to save it to your desktop or server
- Buy more servers
- Leave it up to your I.T. department to figure it out
- Use Adobe Bridge or Lightroom
- Buy a workgroup edition of some sort of installed digital asset management software product
- Buy an enterprise edition of some sort of installed digital asset management software product
OR
Consider a hosted, aka software as a service, digital asset management solution that can meet your needs now and scale to meet your needs 12, 18 and 36 months from now… We’ll save “Making a case for DAM SaaS” for another blog.
We recently ran a poll to see what drives companies to implement a DAM system. The choices we provided and results are as follows:
- Reduce the chaos - 47% - centralization all digital assets
- Enable real-time marketing - 33% - internal and external collaboration
- Speed time to market - 7% - improved efficiency
- Empower sales channels - 7% - self-serve access to sales channels
- Gauge effectiveness - 7% - track and measure usage
It’s interesting that “reducing the chaos” was the biggest driver. Talk about a case “tyranny of the urgent”… out of all these wonderful options, our poll-takers just want to get organized by centralizing all media assets and be able to find them.
Widen wants to help you get organized. Beyond that, we want you to be able to take advantage of all the other benefits Digital Asset Management can bring as a foundation for marketing effectiveness and efficiency.
