This is the eighth video in the series of Widen customer interviews with Jim Scarlata, Senior Marketing Operations Manager for Knaack LLC. In this segment, Jim talks about how in any business there are choices. The digital asset management market has clearly differentiated itself between hosted and installed solutions. To Jim, SaaS made the most sense five years ago and makes the most sense now. Regardless of the relationship, Scarlata explains that if Widen wasn’t performing, Knaack would have to look at replacing that system. However, Widen meets and exceeds expectations in all aspects of the service for managing digital media and brand assets. Watch the video to learn more about why Widen is Knaack’s choice for digital asset management software.
This is the seventh video in the series of Widen customer interviews with Jim Scarlata, Senior Marketing Operations Manager for Knaack LLC. In this segment, Jim talks about how Widen doesn't just start and stop with digital asset management. Dynamic Media Builder allows dealers to customize ad and brochure templates for the specific selling situation, why keeping in line with Knaack brand guidelines for global brand consistency. Watch the video to learn more about Dynamic Media Building with digital asset management systems.
This is the sixth video in the series of Widen customer interviews with Jim Scarlata, Senior Marketing Operations Manager for Knaack LLC. In this segment, Jim talks about the photography and color management capabilities of Widen. Not only does Widen provide DAM software, they provide services to create and manipulate digital assets. During or after a photo shoot, Widen can seamlessly import new photos into the online digital asset library. Widen's history and experience with premedia and color management provides a key advantage in having that knowledge level of the content management and structure of the digital asset management system.
This is the fifth video in the series of Widen customer interviews with Jim Scarlata, Senior Marketing Operations Manager for Knaack LLC. In this segment, Jim talks about why the Software as a Service delivery model makes the most sense for digital asset management at Knaack. “Why bring a technology into your company that is not a core competency,” he says. DAM SaaS is particular valuable for a company with limited IT resources or where the IT team has limited knowledge of creative and marketing workflows. In 15 years of providing DAM as a service provider, Widen has seen it all and is able to offer the consultation and support needed to implement and maintain a successful DAM system. Watch the video to learn more about why the SaaS model for digital asset management makes the most sense, especially in this business climate.
This is the fourth video in the series of Widen customer interviews with Jim Scarlata, Senior Marketing Operations Manager for Knaack LLC. In this segment, Jim talks about how Widen digital asset management services support organizations with multiple brands internationally. The Knaack brand’s focus is mainly in the United States. However, Knaack has a sister brand internationally, Ridgid, that is supports its business expansion internationally. Widen's DAM system provides Knaack the ability to create a multi-branded user interface (UI) to support the various international audiences accessing the same digital asset library, but segmented for different brands and a look to match. Watch the video to learn more about international marketing with digital asset management.
This is the third video in the series of Widen customer interviews with Jim Scarlata, Senior Marketing Operations Manager for Knaack LLC. In this segment, Jim talks about how Widen’s digital asset management solution provides them with a “brand guardian” because DAM offers up the ability for Knaack to have 100% brand consistency. In this economic climate where staffs are lean, staffs are hard pressed with numerous other responsibilities; Jim describes how he has a safeguard with Widen’s digital asset management system. Whatever an internal or external user gets from the system, she or he is only pulling down content in which they can use and it is current, in the right format and ready for use. Watch the video to learn more about why Jim describes Widen Digital Asset Management as the Knaack “brand guardian.”
This is the second video in the series of Widen customer interviews with Jim Scarlata, Senior Marketing Operations Manager for Knaack LLC. In this segment, Jim talks about realizing a return on investment with a digital asset management system implementation. There are both hard and soft benefits that accrue with a DAM solution. The Widen DAM allowed Knaack to immediately eliminate the need for manual intervention with digital assets management and fulfillment by marketing staff, eliminated need to burn CDs and the subsequent shipping costs. Jim talks about how the greatest digital asset library in the world provides no advantage to the marketing operation without the distribution mechanism. Sales channels and marketing partners must have self-serve access to assets 24/7. Jim talks about how the value with digital asset management solutions is seen immediately. Watch the video to learn more as Jim talks about ROI with Widen's digital asset management system.
This series of posts features a video interview with Jim Scarlata, Senior Marketing Operations Manager for Knaack LLC. Jim brings a unique perspective to digital asset management users because he started his relationship with Widen as a customer at Motorola. He led the charge for Motorola to implement a web-based digital asset management system to serve multiple divisions and thousands of internal and external users. After realizing the value in the Widen DAM software, Scarlata became part of the Widen team for five years. Now, he leads the marketing operations for Knaack LLC, a manufacturer of job-site storage boxes and a division of Emerson. Before Widen, the process for digital asset management at Knaack was very limiting because they had a single gatekeeper to the assets. They lacked the ability to control consistency, currency and enable access by external channel partners. Watch the video to learn more as Jim talks about Knaack digital asset management processes before Widen.
Many of my premedia / prepress clients have digital assets that require image extensions based on different uses. Their photo studio might have shot a certain scene in horizontal format, and the image is now needed in vertical for a different purpose. Another scenario may be a picture box in a page layout program ( Quark / InDesign ) is expanded by a graphic designer. The newly formed "white space" needs image data created. As is the case below. My client had a very nice legacy image that was retrieved from the image management system. This image needed to be versioned for a new purpose. My job was to use my high end Adobe Photoshop retouching and color correction skills to expand the bounds of the digital image, filling the new required space. The extension of this room scene wasn't as difficult as the image I posted in the prior blog. The wooden floor boards were easily stepped and repeated as necessary. You can see I did some selective masking and color correction on our clients amazing products.
Before
Before
After Color Correction and Extending the Lower Floor Boards
Many of my premedia / prepress clients have digital assets that require image extensions based on different uses. Their photo studio might have shot a certain scene in horizontal format, and the image is now needed in vertical for a different purpose. Another scenario may be a picture box in a page layout program ( Quark / InDesign ) is expanded by a graphic designer. The newly formed "white space" needs image data created. As is the case below. My client had a very nice legacy image that was retrieved from the image management system. This image needed to be versioned for a new purpose. My job was to use my high end Adobe Photoshop retouching and color correction skills to expand the bounds of the digital image, filling the new required space. This particular image may have been the "trickiest" background extension this post processor has ever tackled. Using tricks such as vanishing point, content aware scaling, healing brush, and good ole' fashion cloning. The contour of the tile, light fall-off, and scene elements made this image fierce competitor, but in the end, the results were superb.
New Image with Background Extension and Additional Color Corrections Applied
Before
New Image with Background Extension and Additional Color Corrections Applied
Many of my premedia / prepress clients have digital assets that require image extensions based on different uses. Their photo studio might have shot a certain scene in horizontal format, and the image is now needed in vertical for a different purpose. Another scenario may be a picture box in a page layout program ( Quark / InDesign ) is expanded by a graphic designer. The newly formed "white space" needs image data created. As is the case below. My client had a very nice legacy image that was retrieved from the image management system. This image needed to be versioned for a new purpose. My job was to use my high end Adobe Photoshop retouching and color correction skills to expand the bounds of the digital image, filling the new required space. This was on of the more tricky images I have worked. Using tricks such as vanishing point, content aware scaling, healing brush, and good ole' fashion cloning.
Original Image
New Image with Background Extension and Additional Color Corrections Applied
Careful selections, masking, and photo composition skills made this image possible. We now have a new media asset repurposed via high end prepress production.
Original Image
New Image with Background Extension and Additional Color Corrections Applied
Careful selections, masking, and photo composition skills made this image possible. We now have a new media asset repurposed via high end prepress production.
I work in a small marketing team of about five. We have a designer, a product manager, a brand manager, a marketing assistant and an online marketer. We work closely with the sales and customer success management teams. We often collaborate with the account executives and project services teams on projects. Basically, anyone with a customer-facing role depends on Marketing and Marketing depends on them. Like many organizations, our marketing communications programs include online marketing, public relations, brand management, event marketing, etc. We produce a number of digital assets that are put to use promote our brand, sell products and services and assist with customer relationship management objectives. These digital assets are owned and created by a number of different people across multiple departments inside the organization and externally. Each department has their own shared folder on the network and many employees also have their own folder as well. It’s easier for each department to work separately and for each employee to keep their work on their desktop. When we have a new project, we just start fresh in creating new materials. It’s just easier to re-create something than go digging through some archive somewhere or turn to someone else.
If for some reason, someone needs something that someone else has worked on, we’ll just email it or post it to the FTP. Sometimes, the materials get too large for email so we’ll just use web-based delivery programs like YouSendIt or something like that. There are all sorts of tools or methods we can turn to… no need to settle on one. If someone needs a logo or letterhead, they can always email our designer and she can stop what she’s working on and send them whatever it is they need. Sometimes it might take a few emails to get it right, but that’s ok she’s paid by the hour.
It’s common for teams to email a project file back and forth a dozen times and still see mistakes in the end. “She said this” and “he said that” and the project file morphs into something totally different than expectations called for. They should have given better directions and should have done a better job keeping track of changes. Version 1… version 2… version 7… Who cares what was done to which version and where they’re at? That’s just part of internal communication breakdowns that all businesses have. Why should Marketing care?
It doesn’t really matter to Marketing that different departments have their own libraries of materials and guidelines that they follow—we don’t have that strong of a brand presence anyway. Inconsistency is just part of business and “brand consistency” is a made up marketing term anyway… it has no financial impact. If companies would just spend more time selling and less time on branding then they’d be more successful, right?
Although it’s a pain in the neck, working with agencies or other partners is another part of marketing. If we work with an agency on a brochure, video or website we’ll just assume they’re keeping all of the original files, master assets and anything else they produced. If we need it later, we’ll just email the agency and wait for them to send a CD with the final files. Hopefully, they’ve kept all the files even though it’s been a couple years since the project. Why should we be care what happened to the files or if we have them later? ...Chances are we’ll never use them again.
If only Sales could do their job. It’s not Marketing’s problem to look after the crap sales teams put together. If our sales teams put together poor-quality presentations and lose a deal, then that’s their fault… they should have done a better job. They deal directly with our customers, they should get it right. If they’re putting together presentations on the road or working after five, then it’s not Marketing’s problem if there’s no one at the office to track down and send them the files they need. They should be better prepared.
Why should Marketing care what materials are accessed by whomever, used wherever and what impacts they had. All we want to do is create content and move on. If that old logo was used for the new proposal, that’s not Marketing’s fault. If that image for the new campaign was used before it was to be available for general use, that’s not Marketing’s problem. Why should we care what materials were used the most or had the greatest impact? We know what’s best because we’ve always done it that way. That’s Marketing for you… the department that doesn’t require accountability or intelligence.
We don’t need a digital asset management system. Or do we?
This is the twelfth video in the series of Widen customer interviews with Cheryl Rugland, Agency Director for Edge Advertising. At the start, Edge did not have a lot of IT resources. They needed to figure out a system to make up time and be better prepared and “always on.” The Widen SaaS structure ensures Edge will always have their images and other digital assets available. As a DAM software as a service provider, Widen provides Edge with business continuity and disaster recovery. Watch the video to learn about the extraordinary example of service Widen brings to a partner in need.
This is the forth video in the series of Widen customer interviews with Cheryl Rugland, Agency Director for Edge Advertising. Edge has tried lots of things with Widen to streamline the catalog production process. Edge has over 600 vendors that they deal with in their catalogs. That’s a lot of copy and information to go with all of the products. Before DAM, all of that data was kept with the copy writers. In the early 1990’s, Widen and Edge went beyond the catalog production process to develop a database that became the start of Widen Digital Asset Management and Catalog Production systems. Now, all of their catalog data is in a central location where the correct information can go in the appropriate catalog. All images, logos, charts and product information is part of the Widen digital asset management and catalog publishing system. With the help of Widen digital assets management and catalog production technologies, Edge is saving about 75% of the time involved with their catalog production processes from 10 years ago. Watch the video to learn more about the evolution of digital asset management between Edge and Widen.
One of the best things about my job is that I get to talk to customers. And since we have been good at talking to customers, we keep getting more customers. So….really, it is not just talking to customers that I like, it is taking the conversations I have with customers and putting them into action.
Some customer conversations highlight the simple things whereas others recommend changes to process or product. Our customers have valuable insight into how we can continue to help them and throughout my conversations I have learned five key things:
We have great customers
We get to work with some of the most reputable brands in the world in addition to the rising stars in the small and medium size business world. It is an honor to help these organizations and their marketing and creative teams with digital asset management. These teams have exceptional insight into the management of their DAM system because it is the library for everything they work for; the brand. They love it and they want to advance it just like we do. We strongly believe our customer base is the most educated and well versed digital asset management team across the industry.
Our employees are awesome
Customers are referencing employees and telling me stories about how they benchmark other technology deployments against the Widen experience. In a recent case, the customer told me they were implementing another marketing system and they asked the supplier why they couldn’t be more like the people at Widen. We have great employees and they go out of the way for our customers – and the customers recognize it. We have expertise that match up precisely with customer teams to ensure customers receive value with every interaction.
The product is powerful
Widen digital asset management technology typically starts at the workgroup level to serve the immediate demands of marketing personnel. After successful experiences at that level, the decision to scale to the enterprise is an easy one because of the Widen product configuration. Whether it is thousands of additional users, terabytes of data, or brands spread throughout the world, the product is powerful enough to scale to meet the enterprise demand.
When we say service, we really mean it
It is people talking to people. It is digital asset management teams at Widen holding the hands of the customer implementation team. We are sharing in the risk of the success because we are a software-as-a-service organization. Customers trust us because we have earned that trust. They trust us to engage their user community and educate them on digital asset management. They need our expertise to help them manage their images and video files throughout the relationship and we do not let them down. Our project management and help desk teams are positioned to proactively address the demands of our customers. Widen customers understand what the last “S” in SaaS really means.
Our teams manage expectations very well
In response to the question, did you experience any disconnects between the selling process and the use of the Widen digital asset management system, the response is absolutely not. Our sales and marketing teams manage expectations early in the process to ensure that customer expectations and our product and service combination is a good match. Dissatisfied customers lie in the gap between what was promised and what was actually delivered and our teams are deliberate in our process to make sure each customer experience is exceptional.
Some customer conversations highlight the simple things whereas others recommend changes to process or product. Our customers have valuable insight into how we can continue to help them and throughout my conversations I have learned five key things:
We have great customers
We get to work with some of the most reputable brands in the world in addition to the rising stars in the small and medium size business world. It is an honor to help these organizations and their marketing and creative teams with digital asset management. These teams have exceptional insight into the management of their DAM system because it is the library for everything they work for; the brand. They love it and they want to advance it just like we do. We strongly believe our customer base is the most educated and well versed digital asset management team across the industry.
Our employees are awesome
Customers are referencing employees and telling me stories about how they benchmark other technology deployments against the Widen experience. In a recent case, the customer told me they were implementing another marketing system and they asked the supplier why they couldn’t be more like the people at Widen. We have great employees and they go out of the way for our customers – and the customers recognize it. We have expertise that match up precisely with customer teams to ensure customers receive value with every interaction.
The product is powerful
Widen digital asset management technology typically starts at the workgroup level to serve the immediate demands of marketing personnel. After successful experiences at that level, the decision to scale to the enterprise is an easy one because of the Widen product configuration. Whether it is thousands of additional users, terabytes of data, or brands spread throughout the world, the product is powerful enough to scale to meet the enterprise demand.
When we say service, we really mean it
It is people talking to people. It is digital asset management teams at Widen holding the hands of the customer implementation team. We are sharing in the risk of the success because we are a software-as-a-service organization. Customers trust us because we have earned that trust. They trust us to engage their user community and educate them on digital asset management. They need our expertise to help them manage their images and video files throughout the relationship and we do not let them down. Our project management and help desk teams are positioned to proactively address the demands of our customers. Widen customers understand what the last “S” in SaaS really means.
Our teams manage expectations very well
In response to the question, did you experience any disconnects between the selling process and the use of the Widen digital asset management system, the response is absolutely not. Our sales and marketing teams manage expectations early in the process to ensure that customer expectations and our product and service combination is a good match. Dissatisfied customers lie in the gap between what was promised and what was actually delivered and our teams are deliberate in our process to make sure each customer experience is exceptional.
“IT wants our Digital Asset Management solution installed at our location.” … I’m sorry to remind you Marketing but are you sure IT knows what is best for you? Does IT do everything else you want? Do they provide the timeliness in response you need? Have they ever dropped the ball on a project before? Do you ever get the feeling like you’re left on an island? I don’t mean to bring IT down or even make reference that you’re IT department is lacking in support for marketing, but we’ve seen it time and time again… IT has way too many other business critical responsibilities and projects going on to give little ole marketing the attention it needs. Marketing requires immediacy in action and a certain degree of understanding of your processes.
Marketing, remember to consider your DAM needs first. You have the right to work with a team that understands creative and marketing workflows. You have the right to a timely and guided DAM software implementation. You have the right to have your administrators and DAM users receive the proper training they deserve. You have the right to have a help desk with DAM specialists that can help when you and your users have questions. You have the right to receive regular upgrades with new features and innovations in DAM and marketing technology. You have the right to contribute ideas and feature requests. You have the right to have a system that is scalable to grow with your needs. You have the right to have a DAM system that can work with other systems. You have the right to a responsive team that can restore digital assets that are accidentally deleted. You have the right to have the peace of mind to know your digital assets will always be accessible. You have the right to know what you’re paying for and only pay for what you use. You have the right to know that your digital asset management programs will be a success.
Marketing, remember to consider your DAM needs first. You have the right to work with a team that understands creative and marketing workflows. You have the right to a timely and guided DAM software implementation. You have the right to have your administrators and DAM users receive the proper training they deserve. You have the right to have a help desk with DAM specialists that can help when you and your users have questions. You have the right to receive regular upgrades with new features and innovations in DAM and marketing technology. You have the right to contribute ideas and feature requests. You have the right to have a system that is scalable to grow with your needs. You have the right to have a DAM system that can work with other systems. You have the right to a responsive team that can restore digital assets that are accidentally deleted. You have the right to have the peace of mind to know your digital assets will always be accessible. You have the right to know what you’re paying for and only pay for what you use. You have the right to know that your digital asset management programs will be a success.
Why is it that IT departments want Digital Asset Management solutions that are installed on-site? Is it because they own it? Is it because they can customize it? Is it because they want their assets behind their firewall? These are all valid questions. DAM SaaS providers and SaaS adopters deal with these questions all of the time. There are answers to these questions, but the DAM project owners should ask these questions back to their IT managers as well.
The truth is you don’t own the installed software. You only own it if it’s a home grown solution and many large companies are finding that their home grown solutions, after years of development, do not compare to modern-day DAM solutions. Many home grown solutions don’t embrace the feature set, ease of use, and scalability of today’s enterprise-class DAM solutions. If you’re thinking an installed solution belongs to you, you’re not entirely correct. You don’t own the code. If you want to customize it, you must ensure the parts to customize fit with what your needs are and that you have the competency to customize it.
You’re still subject to the release cycles, support and professional services offered by the installed provider. There’s a certain level of expertise it takes to implement and maintain DAM software and many IT departments are not staffed with “DAM experts.” Consider the competencies of IT and the competencies required for a DAM implementation, ongoing maintenance and expansion. In most organizations, the IT team’s time is filled in maintaining the other business critical systems. Does DAM carry that high of a priority with IT?
Installed or SaaS, You Still Own Your Digital Assets
Whether you deploy an installed solution or work with a hosted provider, you still own the assets. It’s just a matter of where they live. Of course with an installed solution, they live behind your firewall. With a SaaS solution, your assets live in the hosted provider’s secure data center or the cloud. This is much like banking… you keep your money in a bank because you trust they can do a better job managing it than you can. Certainly, there are good reasons to have asset libraries on the client site. That’s why Widen introduced the Appliance. With the Widen Appliance, companies have replicated assets on-site to support internal creative operations and business continuity planning in the event of catastrophe causing the internet to go down.
One of the many reasons companies – big, medium and small – choose to work with a SaaS provider is because the hosted DAM provider has a better infrastructure to support a widespread network of internal and external users. A hosted provider can often offer greater scalability of the infrastructure. This includes scalability to scale resources up as the demand increases and scale the resources down when so much storage and bandwidth is not required. Scalable SaaS DAM deployments can be more cost-effective as they support a true pay for what you use model.
The truth is you don’t own the installed software. You only own it if it’s a home grown solution and many large companies are finding that their home grown solutions, after years of development, do not compare to modern-day DAM solutions. Many home grown solutions don’t embrace the feature set, ease of use, and scalability of today’s enterprise-class DAM solutions. If you’re thinking an installed solution belongs to you, you’re not entirely correct. You don’t own the code. If you want to customize it, you must ensure the parts to customize fit with what your needs are and that you have the competency to customize it.
You’re still subject to the release cycles, support and professional services offered by the installed provider. There’s a certain level of expertise it takes to implement and maintain DAM software and many IT departments are not staffed with “DAM experts.” Consider the competencies of IT and the competencies required for a DAM implementation, ongoing maintenance and expansion. In most organizations, the IT team’s time is filled in maintaining the other business critical systems. Does DAM carry that high of a priority with IT?
Installed or SaaS, You Still Own Your Digital Assets
Whether you deploy an installed solution or work with a hosted provider, you still own the assets. It’s just a matter of where they live. Of course with an installed solution, they live behind your firewall. With a SaaS solution, your assets live in the hosted provider’s secure data center or the cloud. This is much like banking… you keep your money in a bank because you trust they can do a better job managing it than you can. Certainly, there are good reasons to have asset libraries on the client site. That’s why Widen introduced the Appliance. With the Widen Appliance, companies have replicated assets on-site to support internal creative operations and business continuity planning in the event of catastrophe causing the internet to go down.
One of the many reasons companies – big, medium and small – choose to work with a SaaS provider is because the hosted DAM provider has a better infrastructure to support a widespread network of internal and external users. A hosted provider can often offer greater scalability of the infrastructure. This includes scalability to scale resources up as the demand increases and scale the resources down when so much storage and bandwidth is not required. Scalable SaaS DAM deployments can be more cost-effective as they support a true pay for what you use model.
We had a prospective client share their DAM story with us last week and their needs matched up very closely with what Widen could provide in a hosted Digital Asset Management solution. They needed a central repository for images and videos, easy to use, easy to find assets, multiple levels of control and access, and asset tracking and usage reporting.
However, after learning the Widen online digital asset management solution matched up very well to the needs of this particular client, they came back to us saying that their IT department would only consider solutions installed on-site. Regrettably, Widen is a 100% DAM SaaS provider and delivers web-based DAM solutions where the asset libraries are hosted in Widen’s data center.
Do they want the internet installed too?
I thought it was interesting that this particular client’s IT team would only consider an installed solution since they’ve been unable to maintain the current system. This is something we hear all of the time. Ironically, most of their digital assets – images and videos – end up online. Do they want the internet installed too? If the destination for your digital assets is to be online, then wouldn’t it make sense for the digital asset management solution to be online as well?
A recent Forrester ECM (Enterprise Content Management) report by analyst Stephen Powers shows that more interest was seen in SaaS products (than on-premise or open source), with 43% of the respondents expressing interest in SaaS WCM and 39% in SaaS DAM. “Because content stored in these systems are often public-facing, organizations were less concerned with sharing the content outside the firewall,” reports Powers.
Consider the use and destination of your digital assets in defining your goals and needs with a DAM system. In a large organization with multiple divisions in multiple locations, an installed solution isn’t always the best option. Consider all internal and external users? Will the installed solution be the single point of reference for everyone in the organization? Will everyone adopt the solution or will people still work in the same siloed environments their used to? One of the main goals for deploying a DAM solution should be making it easy for users to access the system, enjoy using it and make it easy to get want they need so they will come back again.
However, after learning the Widen online digital asset management solution matched up very well to the needs of this particular client, they came back to us saying that their IT department would only consider solutions installed on-site. Regrettably, Widen is a 100% DAM SaaS provider and delivers web-based DAM solutions where the asset libraries are hosted in Widen’s data center.
Do they want the internet installed too?
I thought it was interesting that this particular client’s IT team would only consider an installed solution since they’ve been unable to maintain the current system. This is something we hear all of the time. Ironically, most of their digital assets – images and videos – end up online. Do they want the internet installed too? If the destination for your digital assets is to be online, then wouldn’t it make sense for the digital asset management solution to be online as well?
A recent Forrester ECM (Enterprise Content Management) report by analyst Stephen Powers shows that more interest was seen in SaaS products (than on-premise or open source), with 43% of the respondents expressing interest in SaaS WCM and 39% in SaaS DAM. “Because content stored in these systems are often public-facing, organizations were less concerned with sharing the content outside the firewall,” reports Powers.
Consider the use and destination of your digital assets in defining your goals and needs with a DAM system. In a large organization with multiple divisions in multiple locations, an installed solution isn’t always the best option. Consider all internal and external users? Will the installed solution be the single point of reference for everyone in the organization? Will everyone adopt the solution or will people still work in the same siloed environments their used to? One of the main goals for deploying a DAM solution should be making it easy for users to access the system, enjoy using it and make it easy to get want they need so they will come back again.
Widen provides Digital Asset Management implementations with a phased approach. As a service provider, it’s important to Widen that we work with your team at the pace that you see fit. What does “done” look like? We want to know your expectations so we can help you manage the success in phases. Technologically, we provide the scalability to meet your demands as the system grows. Watch the video to learn more.
The Digital Asset Management system is the hub of the digital asset life cycle. DAM covers the management portion of the life cycle. Widen has developed tools upstream from DAM to support the creative workflow and approval cycles in addition to marketing and sales tools downstream. Watch the video to learn more.
Powered by Compendium Blogware