Kristina and I represented Widen at the ACCM Show in May showcasing our newest brand and product addition to the Widen Collective family – Backdrop –a photography routing and approval application. Backdrop is a “new face to DAM” for photography and creative teams to collaborate on approvals and manage workflows.
At the ACCM Show, we demonstrated how Backdrop helps catalogers cut cycle time with photography review workflows to allow more time for more demanding time-sensitive tasks in the creative process. Going into the show we believed we were right on the money placing all focus on Backdrop because it is a tremendous time and cost savings mechanism for companies doing a lot of photography by allowing creative people to be a part of the photo shoot without physically being “at the shoot.”
We had several catalogers say they would use Backdrop to manage photography shoots, however, they weren’t doing a lot of their own photography – it was supplied by their vendors (among others). When we asked “how many images do you have and where are they?” the common response was “we have tons of images and they’re everywhere.”
The lesson here is simple: If you need to be two places at once and one of those places is at a photo shoot – you need Backdrop. If you have tons of images and their everywhere – seek professional help from a DAM service provider.
