I recently purchased a personal camcorder for my honeymoon.  My wife and I decided to go to the Caribbean and I wanted to capture the highlights our first trip together.  I did my due diligence, researching all of the ins and outs of various camcorder capabilities, and eventually went to Best Buy to make my purchase.  I got the batteries charged and off we went.  The camera worked great throughout the trip, but I discovered a huge problem when we got home; the camcorder wasn’t compatible with my Apple computer at home.

It confused me as to how this could even be a problem.  I knew it was a potential issue, but all I was asking was for was the camera to upload footage to what has become the most popular platform for consumer video editing.  I started to think even more and it made me realize that this may not just be a consumer issue, but also a problem that video editors and marketing departments face every day when trying to work with their video materials.

How difficult can it really be to convert the video quickly to another format so that one of your possible prospects can view it?  With thousands of possible video codecs and formats, it can be very difficult, and possibly expensive.  The different conversion programs can take significant amounts of time to actually convert the video (many convert in real time) and some are also quite expensive.

I was now thinking that my best option was probably just to take my camera to work.  It suddenly occurred to me why our Video Asset Management application has been making such a splash with video-centric clients as well as other marketing departments that just needed to work with their marketing videos.  Everyone wants to use video, whether it’s for video white papers, customer testimonials or video product tours.  It’s become the mark of industry conscious marketers, and those that don’t have the capability, want it.

Our application allows you to import video in nearly any format and then with the help of Rhozet Carbon coder, we can convert that video on the fly to wherever it needs to go.  Whether it’s to your personal desktop or to a client, the video will always arrive in the appropriate format without having to worry about delays from your media department or conversion programs.

In the end I was able to use our system to upload the footage and deliver it directly to my desktop at home in the appropriate format.  I was able to save all of the footage that I had started to think was taken in vain.  The conversions happened in a flash and I couldn’t be happier with the finished product, now all I have to do is make sure my boss doesn’t get curious as to why I keep bringing my video camera at work…