Every night when I get home the news blares for over an hour before I get frustrated about hearing the same leads and stories over and over again on all of the different channels.  It’s not that I don’t care about what’s going on in the world; I just can’t take the repetition, even if there is more information with this particular report.  Marketing works the same way, and making sure that your messaging and workflows aren’t repetitious is just as important as the message you’re trying to communicate.

Software as a Service (SaaS) has revolutionized marketing communications for years now, helping ease the burden of complicated workflows involving images, audio and video.  By storing all of your marketing assets in one location and regulating entry to the collection, time is eliminated that you would typically spend searching for images and then making sure they’re in the right format.  While the time saving is nice for you, media outlets and bloggers greatly appreciate this freedom to locate their own materials.

While these individuals may be working with you now through bulky emails and excessive disc burning, SaaS allows them immediate access to images, audio and video that can all be used in a more timely fashion to help them meet deadlines.  These individuals outside of your company that want to discuss your products or services are vital to the health of your marketing department. 

In this new Web 2.0 world timeliness is fundamental, along with a simple user experience that will leave these outside individuals always wanting more.  One of our clients, Nikki Beach Publishing, has started using our DAM system for just such a purpose.  Nikki Beach is using the central repository of images and marketing materials to feed the creation of launch kits for hotel openings, collateral material creation and overall brand management of this rapidly growing company.

Widen’s digital asset management has allowed the media to get brand approved pictures of new venues, while also allowing creative and marketing internal access for a more searchable and overall usable system where the catalog virtually every piece of marketing collateral.  And all of this without waiting on one cd to burn, or getting burned out on repetitive messaging or tasks.