You can have my last roll of Kodachrome, Paul Simon.

Tuesday, June 30, 2009 by Mark Pajari

The recent  announcement that Kodak will no longer manufacture the once-popular Kodachrome film has a lot of film purists hanging their heads. Not that everyone didn't see this coming. Digital cameras have outsold film cameras beginning in 1994. Today, you will have to look real hard to find any film cameras on the shelves of most stores. They may be slightly easier to find at camera stores that cater to professionals such as B&H or Calumet, but try to find a film camera at Best Buy or Target. They are over there, next to the bulky tube TVs and VCRs. History will show that the first decade of this millennium was when digital went from just a cool technology to the accepted standard in image capture. Although digital photography has been in use commercially for over 20 years, the last ten years have seen incredible advances, both in terms of function and quality. Photo journalists were first to adopt, followed by studios, and then consumers. There will always be those that believe film is superior to digital. And for certain situations like fine art, it may be true. It's the same reason some people prefer the natural sound of vinyl records over CDs or MP3s. Truth be told, there is a certain look of film like Kodachrome that can be difficult to duplicate with digital photography. Although with the right post processing in Photoshop you can come close. To me, Film vs. digital is like learning how to do long division with a pencil on paper (film) instead of simply using a calculator (digital). You can arrive at the same number with both methods, but one requires a lot more work. 

As for me, I love digital photography and am not looking back, even for a second. The concept of immediately seeing how your shot turned out has alone made the transition to digital worth it. Then there is the fact that you can shoot a seemingly unlimited number of shots, trying different exposures, techniques, poses, etc. without having to worry about how much film you have left. And let's not forget that if you provide color retouching or premedia services, you have eliminated a number of color reproduction variables from your process. With digital photography there is no film processing and scanning. Two steps that can drastically alter the color before it even makes it on to your computer display. I know, because I used to scan plenty of Kodachrome transparencies with all their vibrant hues back in the day of the drum scanner.

Okay, so the points I just made in the film vs. digital debate have all been made many times before. And now that Paul Simon's mama took his Kodachrome  away, (as made famous in his song of the same name, where he sings, "Mama don't take my Kodachrome away..."), it got me thinking as to other recording artists and the doomed technology they didn't want to do without... 
  • In 1984, Phil Collins sang, "Daddy, you better not take my top-loading Sony Betamax VCR away..."
  • In 1980, Ted Nugent sang, "I'll take my bow and arrow to anyone that touches my yellow Panasonic 8 Track tape player..."
  • In 1995, Pearl Jam sang, "I'll sit here at this Scitex Prisma workstation 'till the day I die."
  • In 2000, Harry Connick, Jr. jazzed up his fans by crooning, "I'm a dot matrix man, and I always will be..."
  • In 1991, Enya sang, "Sail away, sail away, sail away with my Sony Walkman...."
  • In 1927, Louis Armstrong blasted away at his trumpet while singing, "Hey boys, don't you take my wax cylinder phonograph player off that shelf...!"
  • In  the 1998, song, "Dial Me Up that Crazy Internet", Weird Al Yankovic sang, "You'll get my 28K baud modem when you pry it from my cold, dead hand."
  • In 2008, Snow Patrol sang, "Crack the shutters so I can gaze out at my beautiful Kodak Approval XP4 dye sublimation direct digital color proofer..."
  • In 2009, U2's Bono lamented, "Baby, you and my Toshiba HD DVD will never leave my side. You're both magnificent..."

          

So you see, many recording artists aren't so cutting edge after all. You can still have my Kodachrome, Paul Simon... And tell Art Garfunkel he can have my Ektachrome too.



Persistence of Pink

Wednesday, June 17, 2009 by Mark Pajari

Yesterday I posted a blog about the importance of reducing clutter and maintaining a neutral surrounding color when evaluating color proofs. I linked to a website sporting some great optical illusions that nicely illustrated how surrounding colors influenced human color perception.

Staying on that same theme, today I want to add one more cool optical illusion that involves a little color theory and a phenomenon called persistence of vision and after image. After image is the ghost image that seems to float in front of your eyes often after looking at something very bright like a light bulb or Stephen Hawking. Persistence of vision relies on this afterimage to persist on the retina for around 1/25 of a second. Persistence of vision is what puts the motion in some flashing neon signs and marquee signs with chasing lights. Time Square or the Las Vegas Strip is one giant persistence of vision experience. This is also what gives the illusion of motion in a film created from a series of still frames This moving picture phenomenon can be blamed for giving us such cinematic masterpieces like "From Justin to Kelly", "Kazaam", "Stop! Or My Mom Will Shoot!", "Howard the Duck", and any movie staring Pauly Shore.

Okay, so here is the illusion. Stare at the small black cross on the center of the image below. You will see that one magenta dot will disappear from each position around the circle very quickly. As this cycles around, it will appear as a green dot is now moving around the circle. That is the afterimage of the magenta dot - green is the opposite color of magenta. As you keep your eyes fixed on the black cross a little longer, you will actually see the green dot erase all of the magenta dots, so all you see is a chasing green dot. It's kind of like when Pac Man eats all the dots as he races around the screen. Here, when the green afterimage is combined with the magenta dot, a gray dot is produced which is the exact same color of the background.

                
Keep your eyes very still as you stare at the black cross. First you will see a chasing green dot appear (the opposite color from magenta on the color wheel). Then in about 15 to 20 seconds, the "green" dot will erase the magenta dots. Cool, huh?


         
The Youtube video above shows a great application of the persistence of vision phenomenon. One can only imagine the different mobile marketing opportunities that this product might have in places like Las Vegas, New York, or any other place people are gathered after dark.



Surround yourself with color. As long as it's gray!

Tuesday, June 16, 2009 by Mark Pajari

Pink is not the new black. Black is the new black. I love good black and white photography. And a nice neutral gray goes with just about anything.

But I also love to put rich color on walls. I love the warm, golden amber-red colors of sunsets, and cool, crisp deep hues of lush green forests. I like teal. Teal is like a blue that wanted to be green, but it stopped halfway there. Probably because it heard Kermit the Frog sing, "It's not easy being green." .

Color is personal. It's an important thing to surround yourself with the colors that make you feel good. Except when looking at color. And by color, I mean color proofs, prints, samples, swatches, etc...

If you have a job that requires you to make critical color judgments, such as comparing proofs to a product sample, press sheet or color swatches, or simply choosing a color from a swatchbook, then you should have a dedicated area without other colors to distract your eye. The surfaces of that area can be made up of any color you want, as long as it's neutral gray. 

Last year, I posted a blog on the importance of viewing conditions, specifically pertaining to the color temperature of the light used to view color (see Color Communication 101 from July 9, 2008). The surrounding environment you view color in is just as important as the color of the light used to view color.

The international standard ISO 3664:1974, Viewing Conditions - Prints, transparencies and substrates for graphic arts technology and photography, specifies characteristics of how color should be viewed. Among the points this standard makes is:
  • Bright colors on furniture or clothing should be avoided as they will cause a color cast
  • All surfaces surrounding the viewing area should be neutral gray in color with a reflectance of 60% or less (Munsell N8)
You can add that the viewing area should be clear of clutter. Any other colors in your field of view will impact how you view color.

       
Where do you view color? Okay, okay, I'll come clean. I did open up a big-old can of artistic license to the image you see here on the left. I added a few items to the light booth for illustration purposes. But I have been places that do not look too far from that. The more colors you see around the color that counts, the larger your room for error is. Color reproduction is difficult enough without all the other colors influencing your decisions. Do yourself a favor and cut the clutter.


There is a great website that is filled with amazing optical illusions. It has some great interactive exercises that really prove the point that surrounding color plays an important role in your color perception. Specifically check out the illusions called Color Perception and Color Perception2. There is also some other fun illusions that you may have seen before.

 
It seems impossible that the blue squares on top of the cube to the left are the same color as the yellow squares on the cube to the right. But closer inspection reveals that the squares from both images are in fact gray - equal values of red, green, and blue.


       
Another common illusion that seems hard to believe... Square A and square B are actually the same value of gray. They are identical, but our brain tells us this can't be true because of the placement of the squares and the surrounding colors. This illustration also proves that you should never evaluate color next to a giant green cylinder. Check out these and other interactive optical illusions.


When viewing color and making critical color decisions, it is important for the success of your project to keep the viewing area neutral and clear. And only wear gray clothes that comply with ISO 3644:1974 - Munsell N8... Okay, you don't have to necessarily be that meticulous . But keep in mind if you are looking at color proofs while wearing a shirt with bright red sleeves, it can influence your color perception. And while you're at it,  take off those rose-colored glasses. 



Pulp Fiction: Is Print Dead?

Thursday, June 11, 2009 by Mark Pajari

This week at the Worldwide Developers Conference, Apple announced the next version of the iPhone: The iPhone 3GS. During the event, Josh Koppel from Scroll Motion came up on stage to talk about their Iceberg Reader. They currently offer 500 books and will soon offer 50 magazines, 120 newspapers, and over one million book titles available for the iPhone.  

On May 5th, Amazon introduced the Kindle DX - a thin, tablet device sporting a 9.7 inch e-ink paper display with 16 shades of gray. Many textbooks will be available for education, and they have announced pilot programs with major newspapers like The Boston Globe, The New York Times, and The Washington Post. They already have over 275,000 books available on amazon.com. Amazon also recently purchased Lexcycle, makers of the popular Stanza e-reader for the iPhone and iPod Touch.

So the question is: Are we ready to replace certain forms of traditional ink on paper with these digital readers as a means of getting our news, education, and entertainment gossip? I mean will the fact that Jon and Kate (from Jon and Kate plus 8) are having marital problems be any less riveting at 72 pixels per inch vs. 150 dots per inch?

  
Three iPhone digital reader applications (from left): ScrollMotion's Iceberg Reader , Classics,  and Amazon's Stanza. All available at Apple's App Store. Note how traditional book shelves and page turning are simulated in these e-readers.

 
I recall going to the Seybold Seminars in Boston and New York in the late 90s and experiencing all the emerging vendors of e-readers and e-books. They even had an e-books pavilion on the exhibit floor. If you bought into their sales pitch 10 years ago, by now we should have a digital reader on every desk in every school, everybody would download the latest best seller to their eBook, and all the newspapers would be carried around as a bunch of ones and zeros in a handy digital device vs. a bunch of CMYK ink drops pressed onto the fibers from a dead tree.

10 years ago you would be reading these words on some printed newsletter that Widen may have sent you via snail mail. Instead, you are reading this on a computer display via a blog on our Website. Unless you saw fit to print out a hard copy for your viewing pleasure. In which case it still fits into the distribute and print model compared with the print and distribute model. Either way, the times are changing.

Is Print Dead?
So is print dead? Hardly. Along with new technologies or special interests, comes a half dozen new magazine titles on them. Printed packaging will always be needed to hold products. And any cataloger will tell you that while they may maintain a dynamic Web presence for their e-commerce efforts, it is still the printed catalog that often drives much of the traffic to their websites. Print is still the ultimate push medium while the Internet is primarily a pull medium for now. Some newspapers have folded and others will continue to struggle as subscribers fall and costs rise. More and more people get all their news, sports and weather from the Internet because of its timely and dynamic content. You can't watch video highlights of the baseball game that just ended an hour ago in a newspaper any more than you can check the radar on the back page of section A of USA Today. Actually, I think it would be pretty funny if a newspaper published radar images on the weather page - "Uh, yea, that line of storms came through, like, 16 hours ago. And how do I get the image to loop?" Maybe they could do a different frame of the radar animation in the bottom corner of every page and it would appear to move as you flipped the pages just like those little flip animation books. But I digress...

In order to get the average book lover to but down their paperback and pick up an e-book, these devices try to emulate the traditional paperback experience. The covers of the digital books are displayed on a digital book shelf. The digital pages are animated as the e-reader flips the page to the left. A sound of a page turning can be heard. There is a digital bookmark available to hold your place. I'm sure there are companies investing R&D money into designing a way of adding the smell of ink and paper to an e-book or providing the occasional paper cut as digital pages are turned. Simulating the analog is often how we transition to the digital. It makes for more converts.


                                        
 
Amazon's Kindle DX e-book tablet sports a large 9.7-inch e-ink paper display with 16 shades of gray, making it ideal for newspapers, magazines, and graphic-rich textbooks.


Paper or Plastic?
Then there is the whole green movement that printers are facing. Actually, many printers are some of the biggest recyclers around. At Quad/Graphics, 98.6 percent of all solid waste that left their printing plants in 2007 went into a recycling stream. Their goal is to become 100 percent landfill-free. And let's not forget the printers of grocery bags. It used to be that they asked you if you wanted paper or plastic at the checkout lane. Now if you ask for either, you are given the evil eye by the tree-hugging checkout kid with the 12 nose rings. You are now expected to buy your own canvas bags and bring them to the grocery store each time. Instead of buying my own grocery bags, I am just going to buy some really big pants with huge pockets and carry my groceries home that way. Spacious pockets for Hot Pockets.... Okay, I'm officially sliding off topic now.

Is print dying a very slow death? Maybe. My crystal ball is in the shop, so I can't say for sure. I do think certain segments of print will be gone or certainly much smaller in a generation or so. I know people that could never read a book or magazine on a digital device. These are the same folks that were raised on the World Book Encyclopedias, the Sunday paper (with a bagel and coffee), and Eddie Bauer catalogs. But their place on this earth will gradually be replaced by the generation that grew up on the Wii, Xbox, and Landsend.com. And those people are right at home in front of light-emitting pixels.

A Multitude of Media Methods
Today's marketing professionals have many choices of media to get their message out. Traditional electronic methods of TV and radio now find themselves rubbing elbows with Websites sporting RSS feeds and streaming video, text messaging, LED billboards, blogs and podcasts to name just a few. And let's not forget the exploding social media channels like Facebook and Twitter. Will the high school graduating class of 2020 have any desire to publish a printed yearbook?

For now, traditional ink-on-paper is alive and well. I am reminded of that fact every year from September - December as I begin taking scores of catalogs out of my mailbox each day. Some people hate junk mail. I like it. Because I know somewhere it is keeping a designer designing, a photographer shooting, a prepress or premedia service provider providing prepress services, a printer printing, a digital asset management solutions provider providing digital asset solutions, and a mail carrier investing in chiropractic services. Of course e-commerce and cross media publishing keeps most of those people busy too. But you get the idea.

Print is portable, never needs to be restarted, never needs batteries or recharging, and is easily viewed in bright sunlight. Print keeps the economy moving.

At least for now.



 

Free Twitter - Computer Backgrounds

Monday, June 8, 2009 by Matt Anderson

After reading my colleague Joy’s blog on creating a photo composition for Social Media, I was inspired to create a few of my own creative twitter backgrounds (or regular computer backgrounds).  I decided to do a slightly different approach from a design standpoint. Instead of creating the specific items of content with color manipulation, color retouching, and photoshop layer assembly, I chose to do the old fashioned route and actually find and photograph all the props for content from my toolboxes and cupboards!

The first step was to find a background. Joys barn boards seem to work quite well, so I had my son go out back and find some old cedar barn boards. We positioned the boards on some saw horses with an old door and used two 300w tungsten lights from the front center to illuminate our “desktop”. Next we scoured my cabinets, cupboards, toolboxes, and bins for items that created themes. I positioned my Canon EOS 5D Mark II approximately 3' directly above our set. With a Canon EF 17-40mm f/4.0 L, I set the focal length to 29mm f/14 ISO 200 for .5 seconds. I chose f/14 to established a gratuitous amount of ‘depth of field’ (keeping all the items sharp center to edge) while minimizing sharpness stealing diffraction and lens vignetting. White balance was set using a QP card 101 v2. I tethered the camera to my laptop using a USB 2.0 cable and the DPP software. The DPP software used in connection with the camera's live view, made setup and positioning of the elements silly easy!

The following is what we came up with.
“Plain Vanilla Jane”
Plain

Installing these twitter digital image media files is easy. (I'm going to copy and paste Joys install directions, LOL) Once you are logged on to Twitter go to Settings, then click the Design tab (the last one). At the bottom you will see Change background image, click this. Click Browse and locate your background. Sometimes it previews for you... sometimes it won't... click save changes and BAM your beautiful new background is now live and glorious!

You may find the images to be a bit big if your monitor is on the small side. (I have provided the largest size anyone should need.) Don't worry, it's an easy fix. Open the file you want to use as background, and resize the pixel dimensions to fit within your monitors parameters (1024, 1600, etc.). Resave the jpeg file, but make sure the file size is under 800k.

Being a remodeler and cabinet maker has provided some interesting and unique components for photographic content. On any given project I might be wearing a plumber or electricians hat. It’s nice to put all that extra “stuff” to use (besides overflowing my cabinets and tool boxes). It's kind of ironic that some of these old world tools and items would be used in such a current and trendy hi tech fashion such as a twitter background or computer background.

Keywords: Photoshop, Photography, Twitter, Background, Color, Photo Composition, Prepress

A technical observation of post processing styles

Wednesday, May 27, 2009 by Matt Anderson
Recently I was asking myself, “What is Matt Anderson’s style?“ The recipe for each of our photographic styles is, I believe, quite complicated and unique. A lot has to do with our personality, interests, environment, skills, fear and fascination. (Can you get out of bed at the crack of “way too early” for that golden sunrise? Do have anthropophobia, but wish to be a street or portrait shooter.)  Today's digital photography also requires savvy technical skills with complicated digital cameras and limitless post processing (developing) in the digital darkroom. Cyberphobia (fear of computers or working on a computer) is not an option. I looked up the definition of style: a manner of doing something, a distinctive appearance, elegance and sophistication, design or make in a particular form, rodlike objects - huh ? ... the list goes on and on. Some say any attempt trying to forcibly design a style is doomed. You can’t always control your light, subject, FOV, emotion, or audience. Creating a definitive style can be the culmination of trial and error. Evolution of your experience and processes. I think, in some ways, a photographer can create a visual style with post processing. Much can be done to an image after the shutter has been released. I won’t get into the debate of photographic purist vs photoshop artistry. What I will show you is the possibilities of using Photoshop as a tool for artistic vision.

For the purposes of this blog, I selected a few of my own personal images to illustrate the technical parity and creation of styles. Some of the photographic styles are well known masters others are artists who(m) are rising stars. I have illustrated before & after examples, explaining the post processing technique involved to achieve the look and feel. Side Note: Given the webs lossy nature of color and detail, I have processed the files by erroring on the dramatic side. The animated gif format doesn't do you any favors ;~}


For my first example I chose Vincent Versace. I had just finished his book “Welcome to Oz” a cinematic approach to digital photography. This example illustrates how you can control the direction of the viewers eye with the isolation of detail, DOF, and selective lighting. I had a few semesters of theater lighting at the University of Wisconsin-Madison. This experience proved to be quite helpful in understanding Vincent’s direction. The end result is done with multiple layers in Photoshop. Curves, dodging and burning, layer blending, and selective gaussian blurring with layer masks creates this intimate and mysterious feel. This is one my favorite photos.

For this example I tapped into my complete awe of  Ansel Adam’s “Moonrise over Hernandez, NM” ... My all time favorite landscape photo. Like many landscape photographers, much of our shooting is timed with the lunar cycles. Figuring out where and when the moon will be rising and setting on the horizon. This past winter it happen to workout out that I would be ice fishing deep in the Mississippi backwaters near Onalaska, Wisconsin. At then end of our cold day on the ice, we were treated to this amazing view of the moon rising over river bluffs, shining delicately on the ice shanties. This caused a ethereal glow to the frozen ice. I prefer the color version, but to keep in theme and tribute to Ansel’s masterpiece, I converted the photo to Black & White with Nik’s silver efex pro. The conversion was effortless using the auto functionality.

This example demonstrates the famous “Orton” effect, created and named after Michael Orton. There has been much written about this type of effect. You will also find many digital variations on how to create this look. For this particular example I chose a lone birch tree in the Winters snow. The photo was taken in Northern Wisconsin near Crandon, Walsh lake. The delicate texture of the birch provided excellent subject matter. Here is a simple way to create this look. Duplicate your image layer, apply a gaussian blur 5-30 pixels, set the layer opacity to 10-20%, and switch the mode to darken. This is only one variation of the limitless possibilities. The original effect was done with two films, exposure compensation, and focus-detail variations.

The unmistakeable Jill Greenberg look. For this example I chose the quite popular and equally controversial style Jill Greenberg created for her upset children series. I first want to admit that this is my own ten minute rendition of this intricate and detailed style. By no means is this perfect, just a quick illustration. My starting point was a backlit harsh lighting photo of my daughter from 2006. I had just explained to her the deep sorrow I had felt that day. It had been a year since a close friend and relative had died from brain cancer at the age of 35. The amount of processing that goes into this type of effect is staggering. In many of Greenberg’s photos you see a simple single colored background with a vignette of light coming from the center. To create this effect outside a controlled lit studio I created a similar look using the gradient tool. I masked off the hair with my air brush in quick mask. A second layer was added to add fly-away hairs for a natural look. The overall photo was adjusted with curves for saturation (S-curves in the individual RGB channels) and a global S-Curve for contrast. An additional layer was added above, filled with 50% grey, set to soft light. With a soft brush  I added black for rosy cheeks, and white for smooth catchlights. Done correctly this creates a soft high-pass look without the use of shooting with a ring light. Additional dodging and burning was done on the eyes, lashes, and facial features.

Sally Mann. Well known for her large black and white photographs of young people, and later in her career landscapes. Many of them having a dark greenish and high contrast edge. To recreate the effect I chose Nik’s silver efex pro. Is was almost effortless. Under two minutes and a few clicks of the mouse and I had a Sally Mann preset created. Vignetting on the edges with a bit of a burned style, green tinting in the mid and three-quarter tones, deep and dark shadows, high structure (contrast and sharpness) throughout. The same look can be achieved by duplicating your layer, set to multiply, adjust the opacity, and apply a layer adjustment photo filter for the greenish hue.


This next example illustrates a one-two punch effect. Step 1, increasing the saturation and hue separation of an image. Step 2, controlling the luminosity of the scene after the shutter has been released. In step 1, I called upon the ingenious Photoshop findings of Tony Kuyper, a photographer known for his colorful imagery of the Southwest. He has an excellent tutorial on “saturation masks”. There are many ways to skin the chroma cat. I suggest you check out his method. It involves using color space changes using legacy filters. You can also emulate the effect using the new vibrancy adjustment in photoshop, or switching to Lab and applying endpoint shifts with either levels or curves to the a/b channels for increased contrast, thus increasing chroma and hue. In Step 2, I applied Chip Springer’s “Paint with Light” action. It creates a duplicate layer that lets you adjust tonal values in the photo via brush or dodging/burning. The effect is nice to visually control where you want light emphasize and where you don’t. Chip’s light control action is handy for many types of imagery including landscape, portrait, and still life.

This photo illustrates, what I think, is an off shoot of the Orton effect. Dave Jaseck has an action called “Midnight Gold”. In a nutshell, the action quickly creates and blends variations of the background layer using multiple blend techniques (multiply, screen, softlight) with gaussian blurring and toning. The look is unmistakable and quite artistic in appearance.


Marc Adamus glow. Marc is a photographer from the Northwest who has a knack for getting imagery with extraordinary light. (This extraordinary light is the result of extreme perseverance) Some of his work has an almost painting nature to it. He has described this processing as his own variation to the Orton effect. To create this look here are the steps. Duplicate your layer. Apply a gaussian blur 20-40 pixels. Increase the contrast of this duplicated layer. Set the layer opacity to 5-15%. Mask off portions you don’t want affected. Additionally, selective dodging and burning to artistically render the scene to your interpretation. Finally, a slight vignette on the edges for framing.



One of the most popular post processing effects to fly across the internet has stemmed from the work of Andrzej Dragan. He is a well educated Polish photographer as well as music composer. His photography is quite unmistakable. He is known to portray his subjects in a dark and almost sinister or eccentric manner. His post processing techniques require a masters skills to properly emulate. I chose to use his image of “Jacek Leluk 2004” as stimulus for this particular entry. A while back I shot some promo kits for a few bands. I had a photo in mind that would be suitable content (I  hoped) for this entry. An individual with a bit of a peculiar look seemed perfect. Let me first say, to echo the artistic style of Andrzej is no easy task. Quite impossible really. His style is not just post processing, it’s preparation, theme, composition, lighting, etc... It’s like trying to make an award winning dish with a frozen dinner. If you don’t have the right ingredients and skill, it ain’t gonna happen. Processing this photo required masking two portraits of our bass player model. The background image was dodged/burned, high passed, curves, converted to B/W, high passed, and high passed again to my own tastes. The main portrait image had similar processing done. Additionally, I converted the image to Lab, used the L channel as a luminosity layer in RGB and applied a contrast curve. I used the “paint with light” with the dodge and burn tools to work on facial features. I used a gradient map on the chroma details to apply a washed out color look, and additionally added  the photo filter effect for the warmer amber toning. Most of the work on this style required painstaking hand brushing via the Wacom tablet with a soft touch. I have purposely over done the effect to illustrate the style. It’s easier to process that way, then go back and adjust the opacity for a controlled effect. For fun I applied some effects with the liquify filter to mirror some of Andrzej’s bizarre subject matter. In a perfect world I would have shot a subject in a studio with controlled unidirectional lighting that isolated selected features.

I have attempted to illustrate to you a few of the popular styles that I see on the internet. These unique “visions” are an approximation into the talented peoples styles that I find intriguing and at times intoxicating. I think it is important for all artists to find their own unique artistic and imaginative style. I believe our personal style is an evolving culmination of experiences and pursuits. Experimentation and taking risks is crucial. I hope these examples, processed in appreciation to the creative vision, offers some insight into your own personal direction. Inventive and expressive efforts advancing the Fine Arts. These artisans, and many others, have helped develop my elements of style and vision.


Digital Asset Retouch: Color Correcting, Manipulation, and Retouching a Stainless Steel Cookware Set in Photoshop CS4

Monday, May 18, 2009 by Matt Anderson
For this weeks example I chose a shiny cookware set. The original file was a 4 x 5 transparency film that was oil mounted and drum scanned into the Adobe98 color-space. Two hours later, after cloning out all the wonderful dirt spots from the oh so nasty dust and scratch laden drum, I applied a basic levels and curve move to color correct the file into a good starting base. My client wanted the cutting board removed and the cookware set repositioned. Easy enough, except the cutting board was reflected in two of the three pans!
 


I started out by creating a fresh slate of the background with nothing on it. I masked off each of the individual items. One by one I positioned the items in the appropriate spot. Additionally I had to add a drop shadow to realistically anchor the product to the background. The cutting board was masked out and any remaining reflections on the pans were removed as well. Finally, for a realistic effect, I duplicated the reflected products, and pasted the reflections inside the pans reflecting side walls. This was accomplished by masking off the side of the pan and transforming the reflected  product for a realistic angle. The final step required me to neutralize the file and adjust the color with curves for a bit higher contrast and a slightly bluer cast. The file was converted using the “convert to profile” command in photoshop into the GRACoL color space. This color space represents a CMYK total ink density near 320, and is suitable for coated sheet-fed press printing at line screens of 150, 175, and 200 lpi.

Wide Format Digital Printing at Widen

Monday, May 11, 2009 by Joy Hamel

Prior to working at Widen, I applied my expertise to color retouching for fine art reproductions.  Creating exact reproductions of an artist's vision is not an easy task.  Here are some things I have learned over the years to help achieve the best reproductions of your work.

Let's talk RGB

In the ever expanding world of Premedia Arts, digital is now the norm.  Hopefully the fine art of printing will not become a thing of the past.  With so many ways to get your digital creations out there we cannot leave behind the good feeling of holding a printed masterpiece in our hands.

Personally, I work the bulk of my files in RGB... sometimes I do ALL my work in RGB then convert for output.  RGB as a color space has a much wider color gamut, you can change colors more easily and make larger changes to exposure and contrast too.  Have I lost you yet?... boy, this can be pretty dull... lets liven it up with some fun images...
 

Wide Format Digital Printing at Widen


An image that is in RGB mode is optimized for display on a computer monitor.  In order to reproduce that very same image using ink on paper, it must be converted to the CMYK.  This is where we might run into trouble... If you have been working on a super vibrant RGB image and then convert your file to CMYK for output you might feel a little let down... Your super sexy colors in RGB are now a little drab and dull in CMYK.

First let's check your color settings... Go to Edit - Color Settings (command + shift + k on a mac) I always work in Adobe RGB 1998.  You'll want to make sure your settings reflect your final output.  If your goal is to display your masterpiece on the web or on a device (monitor, iphone, etc) keep with RGB.  However, when your ready to print your CMYK profile should be the same as the output device you are printing to.

Of course, we are assuming that your monitor is calibrated...

You can use a number of methods to calibrate your monitor.  Two low cost solutions are the X-Rite Colormunki for about $500, or the X-Rite i1 Display for around $200.  Both solutions will allow you to calibrate and profile your monitor.  The Colormunki is a full blown spectrophotometer that will also sample colors and profile a printer.  Read more at Mark Pajari’s blog: Go Bananas with X-Rite's New Colormunki.

As far as settings go, a typical LCD display should be calibrated to a white point of 6500, gamma 2.2, and a luminance of around 120 cd/m2.  You can increase the luminance a bit if you work in a brighter environment.  A new monitor out of the box is usually set way too bright, often over 300 cd/m2.  So calibrating it and bringing down the luminance is a very good start.

If you are still using a CRT display, as soon as you are done reading this blog, get in your car and go buy a new LCD display.  Put it in place today.  Really, if you care about the color of the work you produce from your computer, a good LCD display is a smart and cost effective investment.

Widen Prints

Need a large print for promotional materials?  Maybe something from your corporate image library?  Looking to reproduce your best image as a small edition to sell at galleries or art shows?  Whatever your needs, your files are in good hands with Widen.

We use either the Epson 9880s or the HPZ6100. The Epson uses K3 ink technology, the HP using their own version, called HP Vivera inks. The Epson has a max width of 44", the HP max width is 60".  All of our devices are put to the test on a daily basics, printing everything from beautiful full color landscapes to subtle sepia tones creations.  We are always checking for consistency and accuracy in all of our prints so you are sure to receive the finest quality print Widen can produce.

Substrates

We use HPs Premium Instant Dry Satin Photo Paper and are currently testing various papers with matte finishes.  In the future we will be expanding our substrate list as the demand increases.

Color Space

Nothing traditional here...
Widen will print your  images on both machines in RGB using Adobe'98 color space.  We are still experimenting with 16 bit color and other gamuts that will help your images reach their fullest potential.

What do we need from you?

Simple. You supply us with your RGB file and depending on your level of expertise you can request just a print or have one of our experienced color operators give your file our undivided attention.  We will convert the file, if needed, spot check for any flaws and complete any specific direction you might have for us.

Remember the past, live in the present, and plan for the future.

In the coming weeks I will be diving in deeper to wide format printing at Widen.  For now, you can get more info and a price quote by clicking the link below:

Wide Format Prints at Widen

Psst... I will be interviewing one of the GREATS in the world of fine art reproduction! So stay tuned and follow me on twitter or Behance for all the latest and greatest in the great big world of Premedia Arts!

Furniture Iterations

Monday, May 4, 2009 by Matt Anderson
Some of the color retouching work that comes across my plate is high end furniture. (Baker, Pennsylvania House, Canac, Durham, Thomasville, Broyhill, La-Z-Boy, Flexsteel, are all clients I have done extensive color correction and retouching for) If you have ever worked furniture you will know it’s tricky and tedious. Wood tones are tough to photograph and a considerable amount of prepress color correction is necessary for good quality separations on press (GRACoL, Swop 3, Swop 5, etc.). Every piece typically needs its own mask and the furniture group requires multiple asset versioning because of the countless possibilities of wood and finish types. I’ve quickly assembled an animated gif file showcasing some color manipulation for a typical furniture sell sheet. This particular scene is a file I worked many moons ago for Pennsylvania House. The scene required color and texture changes. Additionally, the customer required prop alterations and a window added.


The wood furniture was masked with a path via the pen tool. The plant was masked off using the green alpha channel with some dodging and burning. The rug textile was edited with vanishing point. Also, the window was added with vanishing point with additional cloning. The bed spread and pillow cases had shaping and bending via liquify. The shadow on the bench was created using an air brush with a fade. The final file on this particular shot was printed at approx. 9" x 12" at 300 dpi, 175 line screen, GCR 320 on a coated sheet fed stock.

Keywords: Color Retouching, Color Management, Catalog Production, Color Manipulation, Photo Composition, Premedia Services, Prepress Production

PIA Color Management Conference: Take 7

Monday, April 13, 2009 by Mark Pajari
Stephen Johnson Keynote: Photography and Realism

Internationally recognized digital photography pioneer, designer, author, and teacher, Stephen Johnson spoke during one of the keynote sessions at the recent 10th annual PIA Color Management Conference in Phoenix. His photography explores the concerns of a landscape artist working in an increasingly industrialized world. His international teaching has led him to England, Scotland, Ireland, Germany, Sweden and Mexico, and on two voyages to Antarctica. Johnson's photographs have been exhibited, published and collected in Europe, the US and Japan. In 1999, Folio Magazine declared the publication of Johnson's digital photographs in Life Magazine to be one of the Top 15 Critical Events in magazine publishing in the twentieth century. He is arguably the Ansel Adams of our time.

The underlying theme to Johnson's presentation was that the whole advent of digital photography represents a whole new level of the ability to record reality.

Photography Aids Conservation Movement
Johnson said that early photographs were instrumental in the development of the national park system. "There is a long tradition of photography in the environment. And the reason that relates to me for color management is because ultimately these places are wondrous almost beyond belief. And we've had lots of different ways of looking at them over the years in various states of unreality." Johnson said. "There is a greater power now to portray them for what they are, both in their beauty, their nuance, their subtlety, and their wonder. And along those lines, I've spent a great deal of my adult life." he added.

Writing With Light
"Photography means writing with light. It is in fact a depiction of what was before the lens. It has nothing inherently to do with pushing pixels around after the fact. You do not fix a photograph in Photoshop, you make a photograph in the camera. You try and process the photograph into something use able in Photoshop." Johnson stated. "Very rarely do you take a lousy photograph and make it interesting in Photoshop. More often you end up wasting a lot of time, and may end up with something that is even uglier than what you started with." he added.

Johnson said that the photograph is made at the moment of inspiration. He emphasized that photography is a sort of enchantment that you then distill. He said that it is a fascination with a place, a moment, a passing of events where you are trying to distill it down to a two dimensional representation that can be fit into the color or dynamic range  capabilities of the camera. He referenced photography to what Van Gogh said about his own work - That his job was to exaggerate the essential and leave the obvious vague. "That's where photography rises from document to artwork." Johnson said.

"I don't believe that photography talent has anything to do with manipulating media. I still believe that despite this ability in the digital age to manipulate images into being almost anything other than what they were, the fundamental power of photography is the fact that we believe it." Johnson said.

Johnson displayed a number of examples showing how photography has been messed with for a long time in lots of different ways...

        
Examples of photographic manipulation: A famous Civil War photo depicting a Gettysburg battlefield scene (left) by Alexander Gardner is controversial because some claim that he actually went into the scene and moved the body of a dead soldier around to get a better photo. A more current photograph (right) published by the Weekly World News shows President Clinton shaking hands with an alien. This photo manipulation helped sell a lot of t-shirts and other memorabilia. Or is it real, and this explains a lot about the Clinton Presidency? Hmmm...

Hyper Color Photography
Johnson spoke about the current state of color photography in landscape, "...The contemporary stylistic choices are one of exaggeration, heavy contrast and a world bathed in the perpetual golden light of eternal sunset. Of deep saturation... where we get this sense of hyper, intensified reality. It was bad enough before Photoshop. Boy is it bad now!" Johnson said. "It's gotten to the point where hyperbole is the medium and there seems to be an irresistible relationship between the hand and the saturation slider in Photoshop that just can't resist being pulled over to the right." he added.

Johnson asked the question, "What does the world look like to your eyes? Does it look like this hyped up reality? Is the world that we are capturing somehow lacking, so that it needs enhancing? To enhance a photograph, by definition, it seems to me to be talking about a bad photograph, a boring place or an untalented photographer." Johnson said.

"When we get to the idea of photography and reality, it's gotten to the point that photographic views of the world are so pervasive, that we expect the world to look like the photographs." Johnson said. To prove his point he told the story about an experience he had at the edge of the Grand Canyon on a hazy day... He was watching people get out of a tour bus, walk up to the edge of the canyon, look out over the hazy scene and say, "It sure doesn't look like the postcards" as they turned around and left. "Their preconceptions had been so skewed by these photographic exaggerations, that they weren't even willing to consider looking at the real place. That says a great deal on how photography has influenced our perceptions." Johnson said.

              
"It's called fog..." was Johnson's response one day when asked by an art director what went wrong with this seemingly washed-out photo of Misty Lake at Arcadia National Park in Maine. This example underscores his approach to photography and realism.

He asked if shadows are, in fact, black. He said that if you look at any magazine, you will see plenty of black shadows, yet if you walk outside, black is not the overriding feeling that you get. "Photography has grown into a harsh, dark, somber view of the planet earth.... The world is a troubling place, but it is also a delightful place. A place filled with light, not filled with darkness. Your photographs don't have to reflect that." Johnson said.

The Digital Epiphany
Johnson moved on by discussing the difference between film and digital sensors, and the day film died for him in 1994. "It was a brutal and ugly death." Johnson confided.

          
The enlargement above of a San Francisco street scene taken in 1994 shows why Steve Johnson realized that film was going away. The top image shows detail from 4x5 E100 transparency film scanned with a Linotype Tango drum scanner. The bottom image is the same detail from a prototype BetterLight digital camera back. He said that was the point he knew film was dead as he looked at the difference between the two images.

Johnson discussed how with digital, we can shoot RAW and balance on something known to be gray and get some degree of accuracy in the original color reproduction.

He then reviewed many different photos from his years of work within the US National Park system.

"Maybe it's time to get out of the way and let the beauty we see, be the beauty we try and record. Real light and color from the most ordinary scene can have an intrinsic beauty. I continue to be amazed at the narrow vision, the blinders that so many people have on, as they walk around the world and don't notice things. Even photographers, who have the audacity to characterize the planet earth bathed in the sun's light as sometimes being "bad light". They have to wait around for the "good light". What a huge opportunity missed..." Johnson said. "Being a witness to wonder is what photography is about." he added.

Johnson concluded by reminding the audience that there is a ways to go. "We are not in an age of digital photography. We are in an age of electronic photography that we are digitizing. The Bayer pattern itself is an early-on in the process technology. We need to be able to color manage our cameras - having a spectrophotometer in the cameras, understanding the sensors color capabilities and starting to move toward image specific profiles is where we need to go with digital cameras." Johnson said.





Color Correction, Retouching, and Manipulation #1

Tuesday, April 7, 2009 by Matt Anderson
Cover Girl Retouch

Here is my debut blog entry numero uno. I decided to post a shot of a beautiful woman I photographed a while back. (Thanks Cindy!) If I recall correctly the lighting was setup as follows. 60" umbrella high camera right and left, large gold reflector on a table near her waist for lower fill. A kicker hair light above with a grid. Nikon D200 f/10 105mm Micro, speedotron blackline lights sync'd at 1/200 second. I have posted an animated gif file that is limited in color depth (256), but handy for showing the various layers in action.



Original Layer: You can see some bad default settings on the RAW file. WB, exposure, detail, etc.

Figure 1
: The following were done in CS4's ACR 5.3 RAW editor. I have adjusted WB, exposure, sharpening, selective clarity (pos & neg via the adjustment brush). Also in the tone curve tab I have made a curve that adds pleasing contrast.

Figure 2
: Now in CS4 I created a new layer and did the following.
Dodged the background to white. Using curves I added additional contrast making an S-curve. Used the healing brush to minimize moles, creases, and wrinkles. Air brushed on darken mode the unwanted highlights. Cloned in some additional eye lashes. Using the color saturation adjustment I selected her teeth and dsat -10% and brightened 10%.

Final: I created an additional layer for these final tweaks. Manipulation via the liquify tool to shape and sculpt. Cloning for additional fill of weak spots in the hair areas. Masked off the necklace and diamond to brighten and color correct in curves. Made selections in her eyes to darken the centers, brighten the color of the iris, and control the light reflection spill-overs. Burned in additional weight in the eye lashes, eye brows, and cheek areas. Applied a curve that opened up the shadow area's via the history brush. (Using curves open the models skin in the mid-tones and shadows, set this as your history state to brush from, go back in the history palette prior to the move, and with 1% flow, begin brushing in the effect.) Using the air brush on 70% fade, I created a starburst catchlight for the diamond. I know much of this retouch on the final is "over the top", almost cartoonish. My intent is to show you a little bit of what is possible with various tools and adjustments.

Notes: First and foremost proper lighting and camera technique is a must for decent results of any subject. Secondly good masking (or hand technique with a digital brush) is crucial for top results. Third, your monitor must be calibrated accurately for professional results. Premedia color correction, color manipulation, and color retouching take time and lots of practice. Like many things in life, the more you do it the better you get. Finally have fun and experiment.

I hope you have enjoyed my first blog entry. Stay tuned for more...

Reference Tags: Color, Retouching, Color Management, Color Manipulation, Prepress, Photography

PIA Color Management Conference: Take 6

Friday, April 3, 2009 by Mark Pajari
Color Management: 10 Years Back and 10 Years Forward - How Times Have Changed: Part 3

This session at The PIA Color Management Conference featured three industry experts who took the audience back in time and then took a peek into the future of color management technology. I will cover each speaker's presentation in a separate blog post. This post covers Dan Caldwell's presentation.

Dan Caldwell
Dan Caldwell is the president of operations at ICS (Integrated Color Solutions, Inc.) Dan was one of the brains behind ColorBlind software form the late 90s and he is now producing cutting edge solutions at ICS, like Remote Director (soft proofing software). Dan spoke to the future of color management.

Still Too Complex
Dan began by saying that color management is still too complex. In order to make it easier for everyone to use, color management needs to:
  • Move into the subsystems
    • That's starting to happen, but it's not there yet
  • It needs to become transparent
    • So that we are using it but we don't know we're using it
  • All devices need to be self calibrating
  • All software needs to call on those calibrations
Dan got a chuckle from the audience when he said all the above points were pulled from a ColorBlind presentation from 1999. Meaning that we are still facing some of the same issues as we did 10 years ago. "We've made some strides here, but this is still a valid list of where we need to go in the future." Dan said.

The future of color management will involve the displays becoming much more important. Remote proofing and collaboration is becoming a bigger part of our workflow."Soft proofing will become much more accepted." Dan said.

We will see more and more large gamut displays. The color and luminance consistency is better and the resolution is getting higher.

We need automated verification of ICC profiles, the CMMs, workflows and documents. Systems need to verify that they are color accurate, you can't just assume they are accurate. Dan pointed to Maxwell from Chromix as one tool that is providing this feature. 

Dan wrapped up by predicting where we will be in 2018:
  • All ICC profiles will be spectral based
  • All applications will assign color handling automatically
  • All systems will call on color management by default
  • Monitors will handle ALL proofing
  • Microsoft will introduce a working color management solution (laughter)

Mark

 

PIA Color Management Conference: Take 5

Thursday, April 2, 2009 by Mark Pajari
Color Management: 10 Years Back and 10 Years Forward - How Times Have ChangedPart 2

This session at The PIA Color Management Conference featured three industry experts who took the audience back in time and then took a peek into the future of color management technology. I will cover each speaker's presentation in a seperate blog post. This post covers Steve Upton's presentation.

Steve Upton
Steve Upton is the president of Chromix, maker of tools like ColorThink - something which is in the arsenal of any true color geek. He is a popular speaker at trade shows and conferences. See my previous blog post on his excellent article called "The Color of Toast" which explains color managment technology in everyday language.

Although Steve was charged with speaking about the current state of color management, he confessed that he spends a lot of time looking forward in the color management world, and looking at it optimistically. "I think it will all be wonderful, but hopefully not too wonderful. Over the years, if there is one thing I've learned, it's go where there's chaos.... If everything works perfectly, there's no work for any of us in this room." Steve said.

Current Developments in Color Mangement
There are some interesting things happening today that are worth watching, yet they have some challenges that surround them...

• Integrated Measurement
Building a good ICC profile doesn't solve color management. Keeping a single device calibrated doesn't solve color management. Some new printers have full-blown spectrophotometers on board and the potential to support other types of media other than the one the manufacturer wants you to use. "Integrated measurements is a good idea. And for those machines that have them, it appears to be working quite well." Steve said.

But Steve did caution that it also presents an interesting challenge. He told a story of a large creative agency in New York that had an HP and Veris printer, both with integrated measurement, and and Epson with a conventional prepress RIP in front of it. All of the printers were in the same room, but could they not get them to match each other. The printers all did there own stuff internally. "It's not the be all, end all, but there are benefits." Steve said.

"Hopefully over time we will see more and more consistency between the different technologies that are offered, so that more of these systems will match more automatically" Steve said.

• Cheap Instruments
The EyeOne Pro is a good low cost spectrophotometer and you can get good quality screen calibrators for $150 to $200 with decent software. "But a whole bunch of cheap instruments out there doesn't mean that everything is going to get better." Steve said.

• Large Gamut Displays
"These new flat panel displays are blasting light at us in incredible volumes. Which by comparison make your prints look too dark. But the printer is not the problem. The displays are way too bright [before you calibrate them]." Steve said. But he did add that it can be a good thing, because it means you can bring the light around you up more. "You don't have to work in the caves anymore" he added.

The backlight in flat screen technology is changing. Were moving from florescent tube to white LED. And beyond that, are three color LEDs so now you can balance RGB (white point). But there can be uniformity problems.

"When you graph these new large gamut displays in 3D, you see that there are colors you can get on press (like cyans available in SWOP), that now can be viewed on these displays. So it's another step to making soft proofing more reliable. We will see a lot of advancements in display technology in the next ten years." Steve said.

• Display Port
Apple's new Display Port technology is like USB for displays. There is the potential to hook up more than one display to a single port and the potential to do high bit depth through it.

• SWOP GRACoL specifications
New specifications like SWOP3, SWOP5, GRACoL, G7 have created a new set of reference data. Up until now with Photoshop we had one profile for US use: SWOPV2. We now have a unified way of doing things. "It's a renaissance in US printing for standards." Steve concluded.

Mark

PIA Color Management Conference: Take 4

Thursday, April 2, 2009 by Mark Pajari
Color Management: 10 Years Back and 10 Years Forward - How Times Have Changed: Part 1

This session at The PIA Color Management Conference featured three industry experts who took the audience back in time and then took a peek into the future of color management technology. I will cover each speaker's presentation in a seperate blog post. First up is Dave Hunter...

Dave Hunter
Dave Hunter, President of Pilot Marketing and one of the founders of the conference, discussed the previous 10 years and reflected back on how things have changed since the conference's inception in 1999.

Dave began by talking about what he referred to as the "bleeding edge technology" of color management. "Bleeding edge technology means that the technology doesn't always work, and when it doesn't, you get cut. And depending on how bad it doesn't work, you bleed. And sometimes you bleed a lot. If I knew then, what I know now, I wouldn't be up in front of you talking today. Because I've lived through a lot of bleeding edge technology." Dave said.

Proprietary Systems
Looking back 10 years, Dave said that initially it was a very proprietary color world. Prepress color management systems only interacted with themselves, not other systems. The formation of the ICC in 1993 gave the industry an open platform so companies like Aldus, Adobe, Quark along with different RIPs could share the same profiles.

"Remember Pagemaker?" Dave asked while he talked about some of his early experience with color management when he was with Aldus. He would attend summit meetings with top software manufacturers (Agfa, Apple, Adobe...) to work through color problems. Dave said he learned a lot in those early days by writing down notes and listening to the conversations.

Dave discussed the state of the art in profiling in 1992. "At Kodak's labs in Bedford, MA, the hand held spectrophotometer took two of us to carry across the room, and costed around $15,000. "There were three of us that would take turns reading a 1,000 patch output target, one patch at a time. It would take approximately six hours to do. And to process this profile, would take about eight to ten hours." Dave said. He added that the state-of-the-art Mac IIci that was used would crash about half of the time. "An output profile would literally take 16 hours to make." Dave said.

The Holy Grail
Dave continued his stroll down memory lane by reminding the audience when color management was sold as the Holy Grail. Color management was oversold as something that will take bad images and make them good or "Child's Play" as Lino Color used to say. Or "Perfect color with your eyes closed." as ColorBlind claimed. "It never met expectations, and it was getting a pretty bad reputation because it was this never-ending promise that was never fulfilled." Dave said.


    Anyone Remember this claim? "Perfect color with your eyes closed." Really?

Apple Trouble
Dave spoke about the turmoil at Apple in 1996 - 1997. In 1997 Apple considered dropping ColorSync until they figured out that it was unique and catered to it's core users: graphic arts and printing. Since then they have put a lot of resources into ColorSync and it helped save Apple as a company.

Some of the companies from 1998 that were making software or hardware for color management: Color Savvy, Logo, RIT80, Praxisoft, ColorBlind, Fuji, LightSource, Monaco, Optical, Heidelberg, GretagMacbeth, Techkon, Sequel Imaging. "Many of these companies are not around anymore." Dave said. He also referred to what he called the 2008 X-Rite Empire. LightSource, Monaco, GretagMacbeth, Sequel, Logo and Pantone are now all part of X-Rite. And although X-Rite bought out GretagMacbeth, Dave pointed out that more of the recent product releases have been GretagMacbeth products.

Enabling Technologies
Dave expanded on some of the enabling technologies to color management throughout the last ten years:
  • LightSource Colortron 1997 - 2001
    • First hand held sub $5000 spectrophotometer ($1500)
    • Used software on a computer for intelligence
  • ColorBlind software 1997 - 2000
    • First to use 3D modeling so you could see what was happening with gamuts
  • Standards Committees
    • Dave McDowell, Larry Warter, Mike Rodriguez, Larry Steele worked tirelessly to provide the framework that enabled all of this color management technology. "These guys don't get enough credit. Because without them, this industry would really be in disarray." Dave said.

Education is Key
Dave wrapped up by emphasizing that education has always been an issue and it is still lacking. "I liken the analogy of color to an onion. Just when you think you know it all, there is another layer. And I'm still peeling back these layers of the onion because there's so much to it. And still crying along the way" he joikingly added.

Mark

Dear Dr. DAM: Could I have the energy to put in a DAM System on my own?

Tuesday, March 31, 2009 by Dr. DAM

DEAR DR. DAM:  My name is Jackie and I’m a “Jack of all Trades-Master of None” one person marketing team for a large energy corporation.  I handle it all – marketing, communications and PR – but, with the help of several key outsourced providers and partners.  Since I handle all of our business branding and promotional materials, I deal with a large amount of digital media.  We have hundreds of files … mostly images, videos and brochures … used for ad campaigns, websites, mail inserts, presentations and investor materials. 

We pay a lot of money for photography and videography but this digital content seems to always have a way of disappearing after only one or two uses.  It’s like “poof” and it’s gone.  Different departments throughout the company have no idea what other departments have.   We are constantly recreating old stuff instead of repurposing existing work or creating new stuff.  It’s definitely becoming very frustrating and seems like we’re missing out on a lot of opportunity.  It’s hard to realize any marketing ROI if we can’t realize the full value of our assets.  I attempted to implement a DAM system about 6 years ago, but didn’t have the time to dedicate to a project like this and the project got pushed to the back-burner.  Now it’s time… point me in the right direction Dr. DAM.

DEAR JACKIE OF ALL TRADES:  I like that you’re able to rely on an outsourced team of experts that are just a phone call away.  It makes you look like a star and you have the best help available.  As a hosted digital asset management provider, Widen has proven that for over a decade and sounds like it’s time for you to “phone a friend.”  With centralized digital asset storage for all your photos, videos, Flash animations, illustrations, brochures, logos, and press clippings you won’t have assets slipping through the cracks or vanishing on you.  With administrative access controls, you can open up the digital asset library up to nearly all 5,000 internal employees as well as external partners while maintaining control with sophisticated digital asset tracking tools.

Don’t be overwhelmed… This project is something you can handle on your own and with the help of the right DAM SaaS vendor.  SaaS vendors like Widen have entire teams of project managers and implementation consultants that walk you through everything from best practices to training and help desk support.  Plus, automatic upgrades future proof your marketing resources from going extinct.  Best of all, I.T. will continue to support the business operations and  you can stay on top of everything marketing operations while you get to be a little more savvy with marketing software.  Need to quantify the time and money on DAM activities, check out the ROI Calculator from http://digitalassetmanagement.com.

Dr. DAM

Dear Dr. DAM: Marketing Agencies Have Bigger Fish to Fry than Image Management

Wednesday, March 25, 2009 by Dr. DAM

DEAR DR. DAM:  My name is Patrick, Director of Premedia at a mid-sized marketing agency.  I have an extreme problem providing and controlling access to our digital files.  I have a number of internal departments that require different levels of access and our current method of using an internal shared folder is driving me nuts with all the problems we encounter just trying to keep things organized.  We do a high amount of direct mail pieces and need an efficient way for my team and clients to review the prints.  How can something so basic be so difficult to handle?

DEAR PERPLEXED PATRICK:  You would think that everyone would be utilizing a web-based digital asset management system by now...  just kidding.  Your prescription calls for a central repository with role-based access controls, complete with on-the-fly file transformations and a project collaboration component.  With Widen marketing resource management features, you have the ability to upload proofs for internal and external review and approval tracking.  I caution you of the intense spike in productivity you may experience by cutting out much of the manual labor dealing with content management and structure.

Dr. DAM

Assigning, tagging, converting, and embedding ICC profiles in Photoshop

Tuesday, March 24, 2009 by Mark Pajari
Fun with ICC Profiles... Okay, "fun" is a relative term...

The question I'm asked most often is, "Do these socks make me look fat?" Another question that I'm often asked, but is not nearly as weird is, "What's the difference between assigning, tagging, converting and embedding an ICC profile in Photoshop?"

I'm glad you asked. Here is the answer....

Assigning a Profile
When you assign a profile in Photoshop, you are telling the program the meaning of the RGB or CMYK values. For example, you are telling Photoshop what specific shade of blue is represented by 46R 169G 232B. When you assign a profile, you do not change any RGB or CMYK values in the file, only the way in which those values are rendered to your display within Photoshop. To say it another way, you are changing the appearance of those values, not the values themselves. When you use the Assign Profile function in Photoshop (found under Edit) you can also remove a tagged profile by selecting Don't Color Manage This Document.

Tagging
Tagging a file with an ICC profile is pretty much the same thing as Assigning a profile. Many people use the terms Assigning and Tagging interchangeably.  

Converting
Converting lets you convert a file from it's profile space (or if the image is untagged, the current working space) to any other profiled color space. Here, the goal is to change the RGB values, not necessarily the color appearance. Typically a Convert to Profile function (also found under Edit) is used to convert a file from RGB to CMYK. The dialog box displays the source profile and allows you to select the destination profile along with other options like the rendering intent.  Using Convert to Profile is always a better way to convert a file to CMYK because it gives you much more control than simply selecting Image - Mode - CMYK.


Convert to Profile
        
The Convert to Profile dialog box in Photoshop is used to convert an image from one color space to another using ICC profiles.

Embedding
When you embed a profile, it simply means that you are including that profile in the file when you save it. You are including a little meta data with the file that conveys your color intentions to everyone downstream in the workflow. It is for this reason that it is generally a good idea to embed ICC profiles in every image.

There are a few exceptions to embedding profiles. One instance is in a more closed-loop CMYK workflow. If all your images are destined for a standard press condition, you know that no one will be opening or editing your files any further, and you have converted all the files for that press condition (SWOP3 for example), then in a sense you have already tagged the file with the appropriate profile when you did the RGB-CMYK conversion.

Or suppose you are sending out a bunch of RGB images for a Web site. Microsoft Internet Explorer doesn't recognize ICC profiles (Safari and FireFox do), although Windows Vista does treat untagged images as sRGB.  Embedding profiles also increases the file size to a degree, which is not a good thing when you want fast-loading images on a Web page. For now, it's best to just convert Web images to sRGB and call it good.

And no, those socks don't make you look fat.

DAM Reporting Tools at Your Fingertips

Friday, March 20, 2009 by Widen Marketing

From images, to audio and video, Widen DAM SaaS applications provide the tools to help clients successfully manage and distribute their digital assets.  For the majority of our clients, there are select individuals that become the champions of their digital asset management implementation.  These are the people that hold the most responsibility in administering the applications and are the key decision makers into what the system manages and how to manage the system.

One of the great capabilities with a DAM System is that Administrators have the ability to run reports on all activity.  These reports include determining who is logging in to the platform, which assets are ordered the most or even determining how many assets you have for a particular product. 

Reporting is key to gathering market insights, determining product popularity, and understanding how/where to allocate marketing resources.  Moreover, reporting is extremely important when it comes to managing rights and knowing exactly how, where and by whom your brand assets are being used.  Reporting and tracking tools are vital to leveraging digital asset management programs as a true resource to marketing operations driving brand consistency and revenues.
 

Widen Reporting Trend Graph

Here’s a brief overview of a few standard reporting options for Widen Administrators:

Site Overview – Dashboard showing number of users, number of assets, total size (GB/TB), top users by number of logins, top assets ordered, and top asset quick searches.

Trend Graphs – Standard list of out-of-the-box reports showing trend graphs and data tables over time for Assets Orders, Assets, Versions, Asset Groups and Users

User Reports – Custom reports on user demographic info, roles, and activity such as logins

Registration Reports – Custom reports to control / monitor system access

Asset Reports – Custom reports on all asset metadata and security / release dates

Asset Order Reports – Custom reports with sender and recipient data

Asset Upload Reports – Custom reports on all assets entering the DAM system

Other Reports – Photo Routing (for Backdrop), Projects (for Collaboration), Templates (for Media Building) and Catalog Production

Widen Looks to the Future

Tuesday, March 10, 2009 by Tim Vial

During my Prepress services study, I continue to learn about ways Widen is staying ahead of the competition. Specifically, about a year ago Widen introduced an Apprenticeship Program for our color retouching and management services. The individuals selected for this program had just finished their degree work, and have been brought on for work experience. Each day they are introduced to various individuals around the company that do a particular skill very well, all the while sharing the latest and greatest techniques being taught in the industry today. This sensation to the best practices throughout the company creates a sort of “hybrid” position.

So why should you care about something like that? This is continued proof of Widen’s investment and commitment to your future. Many companies talk about having a program like this, but Widen does it. The companies that make it realize they must evolve with the ever changing times and technology. With the ongoing training like mentioned above, this ensures you always have the best tools and practices available, which in turn saves you time and money while yielding better quality.

What Can Red Do for You?

Friday, February 27, 2009 by Mark Pajari

DAM = Digital Alligator Management

Let's say you build a big red barn. It's huge. Like the size of the Superdome. And instead of cows, you fill that barn up with alligators. Big ones. With big teeth. They are all over the place, just running free. Now, it is your job to maintain that barn. In addition to knowing the ins and outs of barn maintenance, don't you think you should know something about how to handle all those alligators inside so you don't lose a limb each time you go inside? You should know how to organize them in cages, how to feed them, care for them if they get sick, and how to handle them with the proper equipment. You need to know how to speak their language. Hey, alligators just need a little love.

That scenario is a little like some digital asset management companies that want to sell you some off the shelf software (the barn), but they really don't have any experience with the assets (the alligators) that are contained in their systems.

UPS says "What can BROWN do for you?" To play off that theme, I'll ask, "What can RED do for you?" (Widen's logo is red. But you knew that already.) So what can Widen do for you? Well, to put it simply... We know all about alligators. We've been raising alligators for over 60 years. Okay, enough about alligators already.
 

Digital Alligator Management
                                             
What can RED do for you?

What should your digital asset management provider know? They should know about your digital assets. They should be experts in digital photography and photo composition. They should be intimate with color management and color conversion methods. They should know how to construct a solution that is built with assets that can be repurposed for different media. They should live with Photoshop jockeys that know all about color retouching and image manipulation. They should have intimate knowledge of rich media and video asset management. They should possess a broad range of prepress and premedia services. They should breathe digital asset optimization. They should live digital asset workflow management. They should be all about catalog production services. Your digital asset management solutions provider should know how you work with those digital assets because they have been doing just that since the Truman administration!  (Well, okay the assets were analog back then, not digital. But you get the idea.)

So it's not just DAM software as a service that Widen knows. Or brand management. We know that very well. But we also know content creation, production, photography illumination, manipulation, alteration, rasterization, conversion, color reproduction, composition, pagination, resolution and optimization. We understand how important your digital assets are to you because we live with them everyday.

Okay, I have to take off my sales and marketing hat and put on my Alligator wrestling boots and big kevlar gloves. it's time to feed the little digital assets. They grow up so fast, don't they?  

Mark