Catalog Production Services

What does it mean to reuse a digital asset? What does it mean to repurpose a digital asset?
These two terms are used interchangeably all of the time in the Digital Asset Management (DAM) space.

Do these terms mean the same thing to you?

The goal of this post is to introduce how I distinguish the concepts of RE-USING and RE-PURPOSING digital assets. Join the conversation by submitting a comment as I’m interested in understanding your take.

Digital assets are generally developed for one of three reasons:

• To make money in businesses where the assets are the actual products being sold, like digital music or movie downloads.
• To market and/or sell products or services where the digital assets represent the product(s) being sold—for example, product images in a catalog or Web site.
• To reinforce a brand image or build brand equity, like a brand logo or logo representing a special occasion such as “60 years of service.”

The goal for any digital asset produced is to get as much value out of that asset as possible. Maximizing the value of a digital asset is accomplished by getting as much use (work) and result (return) from that asset. The way we measure results and return varies because there are tangible and intangible methods of measurement. I’ll save the methodology for determining the value of digital assets for later posts…That's a complex subject. For now, let’s clarify the difference between re-using and re-purposing digital assets, as I see it.

RE-USE – To reuse a digital asset is to employ the asset for the purpose in which it was created more than one time.

For example, this image was developed for use in a specific PowerPoint presentation. The first time that presentation is “created” or “given” then that is the point in which the asset is first “used.” The more times the asset is used in another presentation (separate slide deck – OR – staged appearance), then it is being “re-used” for the purpose in which it was produced. Reusing or re-presenting the original PowerPoint presentation or re-deploying the slide (or slides) that contain that digital asset would count toward the number of times it is “re-used.” Again, the reason the image asset was produced in the first place was for use in one or multiple PowerPoint presentations.

RE-PURPOSE – To repurpose a digital asset is to utilize the asset (in its original form or modified) for a new and different purpose than which it was originally produced.



Again, let's say the common image in these examples above was originally developed for use in a PowerPoint presentation; however it was “re-purposed” for use on a website, in a brochure, in a promotional video, conference poster, Facebook page, and Twitter background. It is used in places different than its original intended purpose, thus it is “re-purposed.” The more an asset is repurposed, the more value it provides.

Repurposing is so commonplace in today’s multi-channel marketing environment that it is the standard. Everyone must deploy their message across multiple mediums in order to get the greatest impact and maximize the ROI in the time and money spent producing that asset. As marketers, if there is one thing we have learned over the last few years, we are expected to “do more with less.” It is also incumbent upon us to take advantage of all the latest cost-effective digital marketing vehicles that have come about. Advancements in technology, creativity, digital media management and digital asset optimization mean the emphasis is on efficiency.

Learn about the four key ratios in digital asset management that help customers realize the value of their digital assets. Among those four success metrics with digital asset management programs is the Repurposing Ratio. Download the whitepaper – Maximizing the Value of Digital Assets – to learn more about the Repurposing Ratio.

Read the related article on ChiefMarketer.com – Derive More Value From Your Digital Assets.

Widen recently had an article published on ChiefMarketer.com – Derive More Value From Your Digital Assets – discussing the role of digital asset management tools in maximizing the value of your digital media and brand assets.

Here’s an excerpt from the article…

An old episode of “Saturday Night Live” spoofed a real commercial, showing two characters arguing over whether the can they were holding was a floor wax or a dessert topping. After about 10 seconds of animosity, a chuckling Chevy Chase stepped in and said, “Hey you two, it’s a floor wax AND a dessert topping.”

That skit demonstrated how everyone feels good when they get more than one use out of something they buy. Wow—I can put it on my pumpkin pie and see myself in my kitchen floor? I must’ve done well when I bought it!


The same mindset is pervading the world of digital assets, particularly in a cost-conscious economy. Organizations are looking to maximize the value of all their digital assets, both to reduce up-front costs and increase the ROI on every expenditure.

That’s why digital asset management (DAM) has become so important to organizations large and small. It provides a way to centralize the organization’s digital assets, ensuring not only that the correct and most current version is being used, but also that it isn’t being duplicated unnecessarily.

Digital assets are generally developed for one of three reasons:

• To make money in businesses where the assets are the actual products being sold, like digital music or movie downloads.
• To market and/or sell products or services where the digital assets represent the product(s) being sold—for example, product images in a catalog or Web site.
• To reinforce a brand image or build brand equity, like a brand logo or logo for a special occasion such as “60 years of service.”

Maximizing the value of those digital assets is accomplished by getting as much use or work and result or return from that asset.

There are two basic ways to do that. You can either re-use a digital asset, which means employing it for the purpose it was created more than once, such as an image created for a specific PowerPoint presentation that is then used in other presentations. Or you can re-purpose the asset, that is, use the image created for one medium in a different one. An example of re-purposing would be to take the image created for the PowerPoint presentation and use it in a brochure, on a Web page, on a Facebook fan page, or in an e-mail marketing piece. Each method creates a different type of value for the asset.

Read the rest of the article at ChiefMarketer.com - Derive More Value From Your Digital Assets

A Few Tips to Make Life Easier



Production artists face many challenges throughout a day. Maybe you need to clone grass from one document to another or quickly shift between brushes and sizes.

All of this can be done super simply with your keyboard, stylus, or mouse. Try these tips to make your life easier!


Resizing Brushes

Tapping the left and right brackets to increase / decrease your brush size is so last year. Try using the new Drag-resize brush cursor keyboard shortcut in Photoshop CS4 to make changes to the brush size. Ctrl + Option (Mac) / alt + right click (win) -drag will increase/decrease brush size. Add the Cmd (Mac) /shift (Win) to change hardness.


Changing Brush Opacity

To change the opacity of a painting tool, use the number keys on the keyboard. Tapping one number assigns the percentage of the hit number (1 = 10%, 2= 20% etc. and 0 = 100%). Hitting two numbers quickly will give you that exact amount (5 + 4 = 54%). Note: If you have a tool selected that is not a painting tool, these shortcuts will affect the Opacity on the Layers panel.


Heal and Clone Between Documents

You can use the Healing brush and Clone Stamp tools between two open documents: Option (Mac) / Alt (Win) -click in the source document and then clone in the destination document.


Heal and Clone Stamp to Multiple Layers

For added flexibility, use the Healing Brush and Clone Stamp tools to clone to blank layers by checking Sample "All Layers" in the Options bar. In addition, you can choose to Sample the "Current & Below" layers. This can be extremely helpful when cloning image layers and adjustment layer information simultaneously.


One More Tip

I recently became a fan of Adobe Photoshop on Facebook and you should too! They post fun stuff and everyone gets involved. From "What's Your Favorite Shortcut" to some interesting posts from NAPP!

Happy Photoshopping!!
xx joy

This is the thirteenth video in the series of Widen customer interviews with Cheryl Rugland, Agency Director for Edge Advertising. After 21 years, Widen has never let Edge down. Edge thinks of Widen as a partner in providing digital asset management solutions and services. Cheryl explains that there is not another company that can provide the capabilities and service levels that Widen provides to the Edge catalog publishing workflow. Widen has delivered DAM tools and services that provide a huge impact to the catalog production process. Widen has helped Edge cut page production timelines down by 20-30 minutes per page. Edge has been able to reduce freelance time while increasing efficiency with their internal staff. Watch the video to learn more about why Edge has stayed with Widen through 21 years of working together.

This is the eleventh video in the series of Widen customer interviews with Cheryl Rugland, Agency Director for Edge Advertising. There isn’t a challenge relating to the catalog production and digital asset management workflow that hasn’t been looked at. Cheryl is amazed that Widen is a company that doesn’t stop coming up with new ideas. “Widen is a color house that doesn’t stop coming up with new ideas.” Watch the video to learn more about meeting client challenges with DAM services.

This is the tenth video in the series of Widen customer interviews with Cheryl Rugland, Agency Director for Edge Advertising. A partner is someone that will let you know when there is good news or bad news. They let you know when there’s a problem. They let you know when there’s a solution. They let you know when there are better ways to do things. The relationship between Edge and Widen is more like a partnership than a vendor-client relationship. All employees are working together for a common goal. Watch the video to learn more about working with Widen as a partner.

This is the eighth video in the series of Widen customer interviews with Cheryl Rugland, Agency Director for Edge Advertising. Every company believes they have great people. We certainly do. When looking at a technology implementation, it’s important not to forget about the people behind it. Widen people have a work ethic that is very similar to the work ethic at Edge. Honest, approachable and open-minded are a few qualities that Cheryl uses to describe Widen’s people. Widen and Edge have essentially grown up together in their maturity of developing catalog production efficiencies. Widen has been providing services to Edge Advertising for over 21 years and the people behind the operation are big part of it. Watch the video to learn more about the people at Widen.

This is the seventh video in the series of Widen customer interviews with Cheryl Rugland, Agency Director for Edge Advertising. The most recent addition Widen has provided to Edge is the Project Collaboration application. This application has helped provide a soft proofing workflow to create efficiencies in the collaboration processes and speed up catalog production. Watch the video to learn more about the soft proofing impact of digital asset management.

This is the sixth video in the series of Widen customer interviews with Cheryl Rugland, Agency Director for Edge Advertising. It’s done in steps. The step by step process allows Edge to be more careful. Edge has very strict deadlines that they must adhere to with their catalog production output. Widen has helped Edge rollout new features and advancements in their digital asset management implementation with a phased approach without biting off more than they could chew. Watch the video to learn more about taking steps in the digital asset management implementation.

This is the fifth video in the series of Widen customer interviews with Cheryl Rugland, Agency Director for Edge Advertising. Edge is a small office with a small IT department. Over the tenure of the relationship, Widen has been there to provide ideas to improve Edge catalog processes… some worked, some didn’t. Widen and Edge have been exchanging ideas and adding new technologies to create efficiencies in the catalog production process for quite some time. Watch the video to learn more about how Widen and Edge go about putting ideas in motion.

This is the forth video in the series of Widen customer interviews with Cheryl Rugland, Agency Director for Edge Advertising. Edge has tried lots of things with Widen to streamline the catalog production process. Edge has over 600 vendors that they deal with in their catalogs. That’s a lot of copy and information to go with all of the products. Before DAM, all of that data was kept with the copy writers. In the early 1990’s, Widen and Edge went beyond the catalog production process to develop a database that became the start of Widen Digital Asset Management and Catalog Production systems. Now, all of their catalog data is in a central location where the correct information can go in the appropriate catalog. All images, logos, charts and product information is part of the Widen digital asset management and catalog publishing system. With the help of Widen digital assets management and catalog production technologies, Edge is saving about 75% of the time involved with their catalog production processes from 10 years ago. Watch the video to learn more about the evolution of digital asset management between Edge and Widen.

This is the third video in the series of Widen customer interviews with Cheryl Rugland, Agency Director for Edge Advertising. Widen has helped Edge save money in a number of different areas, but primarily by creating efficiencies in their processes by being more streamlined in the catalog production timelines. Widen has been able to create efficiencies that has allowed Edge to realize both cost savings and time savings. Edge has been able to maximize their employee productivity by recognizing efficiencies with the help of Widen DAM asset management and premedia production technologies. Watch the video to learn more about saving money with DAM and premedia technologies.

This is the second video in the series of Widen customer interviews with Cheryl Rugland, Agency Director for Edge Advertising. Watch as Cheryl explains the how the first objective with catalog production is accuracy. The main goal is to get the best product information in the catalog for the dealers and to always keep their deadlines. Edge has been able to produce their catalogs in the same amount of time over the last several years while adding more vendors and more pages to each catalog. Essentially, they have done more work (more output) in the same amount of time by creating efficiencies with the help of Widen digital asset management and catalog production technologies and services. Watch the video to learn more about achieving catalog production objectives with Widen DAM software and catalog production services.

This series of posts features a video interview with Cheryl Rugland, Agency Director for Edge Advertising. Edge Advertising is the in-house agency for the Le Mans Corporation, a distributor of powers sports products—products related to motorcycles, all terrain vehicles, snowmobiles, and jet skies—with brands including Parts Unlimited and Drag Specialties. Edge is one of Widen’s longest-standing customers and uses Widen for a number of services from catalog production to digital asset management. With the help of Widen services and technologies, Edge produces over 10,000 catalog pages per year. Watch the video for an overview of Edge Advertising.

What is the best digital asset management product? That’s a good question… and a common question among those beginning to research digital asset management technologies and vendors. The purpose of this post to help those understand how to decide what is the best digital asset management product for you.

Organizations of all shapes and sizes are adopting digital asset management systems and practices to improve efficiency, brand consistency, accountability, intelligence and effectiveness. When asked, “what kinds of companies need digital asset management?” my response is typically any company that has sophisticated enough creative or marketing operations that they’re creating significant amounts of digital content – images, videos, brochures, etc. – that need to be used and repurposed. That digital content is to be centrally managed and readily available for multiple users to access the content they are supposed to. DAM is particularly valuable to organization’s that have distributed user networks and workers who require remote, self-serve access to a central library of digital assets. There is no exact right or wrong answer to know if a company needs DAM. The size and scale of a DAM implementation varies. When the “traditional” methods of using the shared drive, email attachments, and FTP site start to bring reoccurring pain, then DAM might be something worth considering.

Organizations that are finding success in adopting DAM software solutions include the following vertical markets:  manufacturing, retail, marketing & advertising agencies, media, entertainment, publishing, sports, colleges & universities, healthcare, insurance, financial services, non-profit organizations, hospitality, food service, government, engineering, construction, hi-tech.

When asked “What is the best digital asset management product?” … There really is no right answer. It varies. The digital asset management analyst community will tell you the same thing. The best DAM solution really depends on you and your company. It depends on what kind of company you are and what your functional goals are. The size of your company or industry you’re in may matter (or may not). The size of your digital asset library may matter (or may not). The types of assets you predominantly need to manage may play a part. The quantity of users and their location (internal or external) may make a difference.

The digital asset management analyst community will tell you to consider the types of solutions vendors offer to fit different use cases. It is important to understand the business scenarios that fit each vendor’s product strategy to find the best digital asset management product for your particular circumstances. The DAM analyst community has helped those looking for DAM solutions by rating vendors according to common scenarios useful for understanding which types of products tend to work better according to the type of projects. These use case scenarios can be divided into three buckets to include: (1) Image Management, Brand Management and Marketing Operations – segmented further by Digital Asset Library, Photo Archive, Brand Management, Marketing Collateral Production and Distribution, and Ad Production services; (2) Publishing – segmented further by Periodicals Production & Distribution, Multi-Channel Publishing, Catalog Publishing, Rights-Managed Content Syndication and Distribution services; (3) Video Production – segmented further by E-Learning, Video Review and Approval, Short Form Video Production, and Broadcast Video Production services.

Other things to consider when looking for a digital asset management vendor (in no particular order) include:

How long has the vendor been around? … How long have they been offering DAM? … How much of their focus is on DAM? … Is DAM a core part of their business or just a side activity? … How many DAM clients do they have? … How many DAM clients have they lost? … Do they have experience in your industry? … Do they offer complementary services? … Where does their experience come from? … How stable is the company? … Have they been bought or sold? … Is their DAM offering home grown or purchased from someone else? …  How sophisticated is it? … Is it evolving as the marketplace changes? … What does their product roadmap look like? … Do they have one? … How often do they come out with new upgrades and innovations? … Who installs them? … Do they have a technical services team? … Do they have a help desk? … What are their hours? … How do you reach them? … Who handles the implementation? … Do they offer training? … Do they perform integrations? How? … What information technology resources will be required internally? … What is the cost to deploy? … What is the cost to maintain? How do you achieve an ROI? … What are the extra costs? … What are their security practices? … How can they ensure my assets are safe? … Is it customizable? … How much customization is required to make it work? … Is it scalable to grow with my business?

These are just a small set of the many questions to ask when looking for the best digital asset management product for your organization.

Leave a comment if you have other advice for those looking at DAM for the first time or share your experiences.

With the season of “lists” upon us, here are the top ten Widen Premedia blog posts of 2009 in the Widen prepress services world of digital photography, color retouching, digital sampling, catalog production, color management, and wide format printing.


1. RAW Presets for Photoshop CS4 & Lightroom: Canon 5D Mark II Nikon D3 Nikon D300 Nikon D700 Nikon D3X, posted on Tuesday, April 14, 2009 by Matt Anderson (Industrial Retouch and Color)

2. Call Me Mr. Biv, posted on Friday, October 24, 2008 by Mark Pajari (The Color Space)

3. Digital Asset Solutions: Adding Micro Contrast and Detail to Digital Images by Matt Anderson, posted on Wednesday, July 22, 2009 by Matt Anderson  (Industrial Retouch and Color)

4. Smart Objects Part Déux, posted on Wednesday, April 22, 2009 by Matt Anderson (Industrial Retouch and Color)

5. A technical observation of post processing styles, posted on Wednesday, May 27, 2009 by Matt Anderson (Industrial Retouch and Color)

6. Edward Cullen Sparkle... For All You Twilight Fans, posted on Monday, July 27, 2009 by Joy Hamel (Premedia Arts)

7. Assigning, tagging, converting, and embedding ICC profiles in Photoshop, posted on Tuesday, March 24, 2009 by Mark Pajari (The Color Space)

8. Hair Mask Quick Tip for Color Retouching, posted on Wednesday, April 8, 2009 by Joy Hamel  (Premedia Arts)

9. Into the Light, posted on Tuesday, April 7, 2009 by Joy Hamel (Premedia Arts)

10. Wide Format Digital Printing at Widen, posted on Monday, May 11, 2009 by Joy Hamel (Premedia Arts)

Watch the interview with Brian Becker, VP of Client Development for Widen Enterprises, as he talks about the prepress production processes performed for a large apparel marketer. Part II focuses on Widen's digital sampling and color retouching services in the life cycle of a digital asset.
 

Intro

Widen recently helped a large apparel company improve quality and streamline creative production processes by utilizing a blend of Widen premedia services and digital asset management technologies. Widen helped the client make the move from showcasing garments currently shot on mannequins to garments shot on live models for a new women's sports licensed apparel campaign. In meeting the goal of going live inside 30 days, Widen created over 500 images with 20-25% of their shots featuring garments on live models versus mannequins.

To get up to speed with the photo shoot and Widen photography workflow management capabilities, check out Widen Premedia Workflow Study Part I - Photography Workflow Management.


Color Production
The image work for the project was done by the Widen Color Production department, which consists of six master graphic artists. They are the ones that go in and clean-up the files… They take the camera raw data and optimize it for the best environment for lighting of the flesh tones, hair color, garment color, detail and sharpness, etc. Widen’s color retouching experts have a knack for understanding the customer expectations, which was very simple and natural for them given the jobs they work on every day.


Digital Sampling
The Digital Sampling department is the group that applies the graphics to the garments shot on the models and mannequins. The color operators take artwork from Illustrator and merge them onto the actual photograph in Photoshop. There challenge and expertise is to make sure the graphics follow the contours, shapes, highlights, shadows and wrinkles in the garments as they apply logos, team names, numbers and names, etc. supplied in the client's technical specs.

Many people don't realize what a huge production process there is that goes on behind the scenes to get garments sent to Widen, put on models, styled, shot correctly, color-optimized, digital-sampled, posted to a database and eventually marketed on a website or print catalog, signage, etc.


Color Management
Consumers only spend a few seconds shopping for garments online, so it’s critical that what they see on the screen is what they’ll get in real life.  We don’t use our eyes to confirm what we “think” we like on a screen, we use technical data that comes from a strong color management umbrella over the top of everything we do in production. From our cameras to our proofing devices, everything is color managed for the desired output – website or printed material.

In the end, Widen created approximately 500 images, which are upload to their digital asset library also hosted by Widen. From there, the images are ordered for placement on any number of websites. Posting images via embed links will help to ensure the most current images are used across all web domains.

The Widen Advantage caters to the life cycle of a digital asset by offering all of the production, management and distribution services under one roof. The blend of Widen premedia services and digital asset management solutions working together help clients in a number of ways, including:

Cost Savings - Increases efficiency in creative/production cycles plus centralization of re-usable assets minimizes efforts re-inventing every process of the creation-production-distribution value chain.

Faster Time to Revenue - Shortens time to market and increases effectiveness of marketing execution by empowering sales channels with on-demand access to use brand-approved digital assets.

Competitive Advantage - Improves brand consistency with quality representation of products and ensures compliance across targeted, multi-channel marketing campaigns.

Better Planning and Strategy - Tracking of usage patterns including reuse and repurposing of assets allows for more effective budgeting, resource allocation and planning of future marketing campaigns.

Check out the Widen Premedia Workflow Study Part I - Photography Workflow Management.

Color Retouching for Catalog Production Services



Production artists face many challanges throuout a day. Maybe you need to clone grass from one document to another or quickly shift between brushes and sizes.

All of this can be done super simply with your keyboard, stylus, or mouse. Try these tips to make your life easier!


Resizing Brushes

Tapping the left and right brackets to increase / decrease your brush size is so last year. Try using the new Drag-resize brush cursor keyboard shortcut in Photoshop CS4 to make changes to the brush size. Ctrl + Option (Mac) / alt + right click (win) -drag will increase/decrease brush size. Add the Cmd (Mac) /shift (Win) to change hardness.


Changing Brush Opacity

To change the opacity of a painting tool, use the number keys on the keyboard. Tapping one number assigns the percentage of the hit number (1 = 10%, 2= 20% etc. and 0 = 100%). Hitting two numbers quickly will give you that exact amount (5 + 4 = 54%). Note: If you have a tool selected that is not a painting tool, these shortcuts will affect the Opacity on the Layers panel.


Heal and Clone Between Documents

You can use the Healing brush and Clone Stamp tools between two open documents: Option (Mac) / Alt (Win) -click in the source document and then clone in the destination document.


Heal and Clone Stamp to Multiple Layers

For added flexibility, use the Healing Brush and Clone Stamp tools to clone to blank layers by checking Sample "All Layers" in the Options bar. In addition, you can choose to Sample the "Current & Below" layers. This can be extremely helpful when cloning image layers and adjustment layer information simultaneously.


One More Tip

I recently became a fan of Adobe Photoshop on Facebook and you should too! They post fun stuff and everyone gets involved. From "Whta's Your Favorite Shortcut" to some interesting posts from NAPP!

Happy Photoshopping!!
xx joy

There are a lot of companies that will say “now is the time to gear up for the new year so that you can hit the ground running,” but this customer video compilation goes to show why top marketers implemented Widen digital asset management programs to improve their marketing operations. See why these marketers have made the investment in Widen’s hosted DAM software to create efficiencies, improve productivity, and increase brand consistency throughout their marketing channels.



Is now the right time for you to implement Digital Asset Management programs?

• Are you wasting precious time and resources managing and fulfilling requests for brand assets?
• Are you looking for ways to improve marketing efficiency, effectiveness and agility?
• Are you seeking fool-proof ways to achieve brand consistency across all customer touch points? 
• Do you want to empower sales channels to be more effective?

In the first segment, Jim Magruder, Senior Marketing Communications Manager at InSinkErator, talks about their growing problem managing and distributing brand assets. He explains what a problem it was to regularly get calls from customers, sales reps, ad agencies and PR firms needing digital assets and there was no easy way to provide them what they needed in a timely matter. Sound familiar? He knew they needed a more efficient digital media asset management system so he wouldn’t lose precious time having to duplicate the same process over and over again fielding requests such as “I need an image and I don’t know what format I need.” Each time, he would have to stop what he’s doing to find the asset, convert it, ship it, etc. Widen DAM asset management services changed all that and removed the burden of having to manage and distribute assets “the old way.”

In the second segment, Jim Scarlata, Senior Marketing Operations Manager for Knaack LLC, explains that there was one gatekeeper to their digital asset library and there was no easy way to achieve brand consistency across all marketing channels, ensure the most current brand assets were always available (and used), and make assets easily available to all channel partners. With Widen’s help, Knaack has a single online location for all of the most current digital content to be globally available to any approved user.

In the third segment, John Wernecke, Global Marketing Manager (Former Public Relations Manager), Motorola Mobile Devices talks about the ease of use when it comes to digital assets management with the help of Widen. The Widen Media Collective provides Motorola with enterprise-wide ability to share and collaborate interactively 24 hours a day, which has allowed marketing and creative groups to come together at a central location that is always accurate and working.

In the fourth segment, Michele Bedard, Vice President of Marketing, Sub-Zero, Inc. and Wolf Appliance, Inc., explains how Sub-Zero and Wolf is all about the brand and making sure customers have  a consistent brand experience across all touch points. The Widen online digital asset management tools provide the people in the field with access to the most current assets so Sub-Zero and Wolf brands look the same from whatever source anyone would see it.

In the fifth and final segment, Michele Kowalkowski, Catalog Manager North America, Brady Worldwide, Inc., talks about how the Widen corporate image library empowers sales people to carry out their jobs and supports relationships with their distributor networks. Without always having to be reliant on the marketing team, they have a digital asset library they can trust to be accessible when they need assets and get them instantly in the format needed to complete their project.

To get more takes from the pros, watch more Widen Customer Interviews.

Do you want all the latest and greatest news and updates about Widen digital asset management programs and premedia services?  Become a Fan of Widen on Facebook.

The Widen Facebook fan page provides a central location for everything “Widen” with links to all of the latest articles, news, blogs, videos, photos and more.

Become a fan of Widen on Facebook and join in on the conversations.



Introduction to the main features of the Widen Facebook Fan Page:

The Wall – View a log of the latest article placements, mentions in trade publications, press releases, blogs and member commentary.  Some of the more notable recent postings include links to Widen articles in Adotas, ebizQ, DM News, Corporate Media News, Multichannel Merchant and the American Marketing Association’s Marketing Power.com. You can also find Widen quotes and client successes in recent trade publications including KMWorld, Processor.com and Big Picture Magazine. 

Info – Catch a glimpse of Widen with a short company overview, mission and product snapshot.

A sample of the Widen Product snapshot:

Widen Media Collective - A web-based digital asset management software application for creating, managing and distributing photos, videos, marketing materials and other digital media.

Premedia Services - photography, color retouching, digital sampling, catalog production, color management and wide format printing.

Photos – Check out Widen photo albums including Widen magazine covers from the premedia open house, Widen company kickball, black and white historical images of Widen Engraving Co., and portfolios of Widen Digital Sampling, Color Markups and Color Retouching.

Videos – Watch Widen’s latest photoshop magic premedia viral videos and get 1-on-1 with Widen’s CEO and other subject matter experts.

Other areas of interest on the Widen Facebook page include RSS feeds of all the latest blogs covering  Widen’s areas of expertise, links to other industry resources, and favorite pages linking to the fan pages of Widen Customers.

To learn more, become a Fan of Widen on Facebook.