Brand Strategy and DAM

Hi there, I’m Nina Brakel-Schutt+. I’m the Business Development & Brand Strategist for Widen. My work with Widen began at the start of 2012 after spending the last 20 years working in brand strategy and integrated marketing communications on the agency side in Chicago, helping large and small...

    Meet Barb Alexander, Global Digital Asset Manager for Coty Beauty, based in New York. A self-proclaimed geek-at-heart, Barb enjoys the unique blend of creativity and technology. Her career started on Wall Street where she crunched numbers for industry analysis, but it turned out she was more...

After flying in for Henry Stewart New York today from Madison, WI, our CEO Matthew Gonnering and I whisked off to a DAM NY meetup at the Heartland Brewery in Midtown. These meetups happen regularly here and provide a venue for DAM admins, or digital asset managers, to share perspectives and learn....

Widen will be at Henry Stewart’s DAM NY 2013   There’s only one week left until the DAM NY 2013 conference – The Art and Practice of Managing Digital Media. It looks inviting with a lineup of great speakers and a new platform called the DAM Exchange with shorter presentations for easy information...

  Widen digital asset management users are a diverse and fascinating group with various backgrounds, occupations, and interests. They work in a range of industries and live in different locations around the world. In fact, they’re so great that we’re profiling these people in a series of digital...

Six digital marketing trends for 2013 and their impact on creative agencies and DAM   Earlier in the year, I read a great article from iMedia Connection about the top 6 digital marketing trends for 2013. The trends identified were not a huge surprise, but it was nice to see them summed up so nicely...

If you don’t have a digital asset management solution, or your have one that doesn’t get used, you're missing out on results. That’s the truth. Without the right DAM solution in place, productivity is lost, time to market is slowed, inefficiencies pile up, inconsistencies are problematic and lost...

There are a lot of amazing things happening at Widen every day, each fueled by the one thing that truly separates us from the pack — our experience.   That word, experience, is about much more than history or expertise. It’s about confidence. Widen instills confidence in our people and, in turn,...

We recently hosted a webinar all about how advertising and creative agencies leverage digital asset management to streamline operations and improve customer relations. We were joined by panelists Frank Chagoya, Executive Production Manager Asset Management of Leo Burnett in Chicago, and Jake...

Widen sponsors a series of member dinners hosted by the Chicago BMA (Business Marketing Association). As members of the BMA, you get to attend these small venues, held at different restaurants around the Chicagoland area, designed to provide an approachable environment for networking with other...

Hi there! We welcome you to join us for a free webinar... “Using DAM to Give Creative Agencies a Competitive Edge”   Tuesday, March 19, 2013 11:30 am - 12:15pm CST   Our webinar will cover how to position, structure, and utilize digital asset management for your business and your clients.   We’ll be...

If you’re involved in the world of digital marketing, you’ve probably heard a lot of buzz lately about digital asset management (DAM) — the process of centralizing, managing, and sharing your digital files. Every competitive organization should have a system in place to harness the explosion of...

We hosted a fabulous webinar this week discussing experiences and best practices for digital asset management at colleges and universities. “Making DAM a success for higher education: How to plan, structure and utilize digital asset management solutions” featured Corey Chimko, the digital asset...

An interview with Ellen Maly, Brand Manager at a major mid-market healthcare technology company There’s no question that a brand needs a strategy to compete and stay strong. It needs a long-term plan that will help customers realize who an organization is and what it stands for in the marketplace. A...

As you can imagine, that's a question we answer a lot around here. We spend lots of time (proudly): showing people what Widen Media Collective can do talking about the benefits of digital asset management more broadly exploring the issues that help determine whether we're a good fit for a given...

A couple of weeks ago, Lee Stadler and I got together at HighEdWeb to speak to a group at the Higher Education Web Professionals conference in Milwaukee. We talked about higher ed communications and marketing, along with how DAM software fits into the strategy behind telling a school's brand story....

Searching for the right digital asset management (DAM) system is no easy task. That's why we created this handy guide to help you reach the milestones necessary to implement a DAM system. There are lots of ways to think about this process, and you should always remain open to tweaking this model to...

As a business, a vendor/partner and a professional service, creative agencies face a unique set of challenges serving their clients. The computer revolution and DIY communications culture have many agencies scrambling for differentiation to avoid being commoditized. When turn around is everything to...

Navigating the sea of digital asset management options and information is no easy task. There are plenty of different vendors out there — each with a set of strengths, features and pricing options that sets it apart. Understanding which software solution is the best fit begins with understanding the...

It’s not unusual to hear vendors, analysts, consultants and others answer questions about how much you should expect to invest in DAM software with shockingly high numbers — millions at the high end, hundreds of thousands at the low end. When you hear these estimates, it’s important to account for...

When business confidence is down, it’s difficult to justify entering the buying cycle – even when the right purchase can save your organization money and streamline workflows. The economy might be uncertain, but digital asset management can bolster business confidence as a bunker for your brand....