Essential iPhone Digital Imaging Apps v.3

Friday, March 26, 2010 by Mark Pajari
A third in a series of iPhone digital imaging app reviews...

Mill Colour by The Mill - Price: FREE

If all you want in a photo editor on the iPhone is simply a way to edit color - saturation, gamma, exposure, etc.. Then this app is for you. It offers an extremely precise way of adjusting color via a fine tuning dial. Think of a fine tuning knob on an old tube TV set...


              

Pros:
  • Allows Very fine tuning of an image to edit color of a photograph via a scaled dial at the bottom of the screen.
  • Edit control includes Lift, Gamma, Gain and Saturation
  • A number of pre-defined image "looks" including, Golden, Print, Cross-processed, Chocolate, Noir (a dark, contrasty black and white), Instant, 70's (a washed-out warm look), Milky, Promo, and Bleached
  • Easy to use interface
  • It's FREE!
Cons:
  • Lacks many traditional editing tools like clone, crop, sharpen/blur, noise reduction, painting tools, etc... But then again, this is designed as a color correction app only.
  • No ability to share photos with social media sites like Twitter or Facebook (can only save to iPhone photo library)
  • No ability to continue previous session if an image was not saved before closing app
  • They spelled "color" wrong :)

Digital Asset Notes 5D Mark ii Raw File Processed in Canon DPP Adobe Photoshop ACR 5.6 Capture One Pro 5 Post Processing by Matt Anderson

Tuesday, January 5, 2010 by Matt Anderson

Lately, there has been much discussion in the forums about noise lurking in the shadows of Canon 5D Mark II images. Images that are shot at or near base ISO. Noise that appears under normal exposures with ISO settings that should be clean and free of any such artifacts.

Why are so many individuals identifying a poor trait?... A shortcoming that should never be an issue given the evolution of camera sensors and the perfect competition that exists. Surely there must be some mistake on a users part or on Canon's.

I normally use my own files for investigation, but this time I went to http://www.imaging-resource.com/ and downloaded a widely recognized RAW file (ISO 100) for interrogation. A well composed, technically perfect setup, and properly lit scene. I processed the RAW file thru three popular converters with some default settings.

Adobe Photoshop / Lightroom via ACR 5.6 (I believe to be the most popular)
Canon’s own DPP 3.7.2
Capture One Pro 5.0.1

I applied a levels adjustment to the middle pane, to over illustrate the slight chroma noise that lurks in the shadows.

Digital Asset Noise Illustration on a RAW Canon 5D Mark II file processed in DPP ACR Photoshop Capture One Pro v5

 
 
Here is an animated gif file showing the differences. Not the best illustration given the implicit diffusion noise with gif files, but enough where I think visually it's relevant.
 

Animated Gif Digital Asset Noise Illustration on a RAW Canon 5D Mark II file processed in DPP ACR Photoshop Capture One Pro v5
 

When looking at the differences, you can clearly see the different type of RAW processing decisions being applied. The ACR files clearly show more chroma noise. DPP and C1v5 show considerably less chroma noise. Also, the C1v5 file shows a much smoother tonal transition. I saw the greatest amount of detail in the C1v5 files. This could also be attributed to the default sharpening values in the RAW converters being different (as well as the chroma / lumi noise parameters).

What to take from this? Camera manufacturers know the limitations and shortcomings of their hardware. When you decide to forgo the proprietary software solutions, you also forgo any robust processing and decision making the R&D teams have chosen to implement on post processing. For example, I use to make a big stink about the Nikon D300 files having too much noise. I would take a properly exposed file at base ISO (200) and post process in Photoshop via ACR. Once processed I would visibly see chroma and lumi noise in the blue skies. Why? Take that same file, and process it thru Nikon’s own NX software and BAM! Visible sky noise gone. Also, the colors seem to be a bit more accurate. Proprietary de-mosaicing algorithms (formulas that remove that maze like pattern from the color filter array) seem to produce less artifacts in trouble zones (choppy intricate water, converging fine lines, detailed and  intersecting thin tree branches).

The exception to the rule IMHO is Capture One Pro (v5). Anyone who has used a high end medium format camera in the last decade is very familiar with their software. They have done their homework. Some of the best and quickest results can be achieved using their robust software and workflows. At a price of $399 for an additional outboard RAW processing solution it should work quite well! Canon’s DPP produces excellent results as well. Albeit a clunkier and less elegant interface. Don't get me wrong. I use ACR 5.6 all the time. It’s my status quo tool of choice. But, if you want to go the extra mile to squeeze every bit of detail and quality out of a file in post production, I recommend using the camera manufacturers RAW processing software. You will spend a lot less time retouching out tricky and tedious noise and artifacts.

Final thought.... It's interesting to see the color differences that occur as well!

Some Additional Thoughts:

 

With DPP your limited to sRGB, Adobe RGB, Wide Gamut RGB, Apple RGB, ColorMatch RGB. If your a real gunslinger, you could go with Wide Gamut RGB. Personally, for DPP, I am using Adobe for conversions. If I have a file with a large gamut, I may convert to profile to ProPhotoRGB prior to final post processing.

 

Also, finally snow leopard users can go to DPP 3.7.3 preferences (now without crashing)  and change the color match settings for display to Monitor Profile. (sRGB is default). You’ll notice if you go with the default, and change color space modes, the preview changes not only in slight color variations, but in luminosity. (given the differences in white points and gamma) The afore mentioned preference will fix that visual annoyance.
Canon DPP preference pane mac os x snow leopard information by matt anderson landscape photographydpp preference panedpp preference pane mac os x snow leopard

 

Finally, check out the new processing engine in LR3 Beta. Looks to be absolutely spectacular for those who print large. I hate how acr has used a fractal looking de-mosaicing algorithm in the past. The new option, under Settings, has a granular and less mathematical look. Funny how the new goal is a direction that C1 has been going towards since inception. (more film like) 

 

If you haven't, you should definitely download the LR3 beta from Adobe labs and give it a try. Also, give C1v5 Pro a 30 day free trial as well. The new lens correction features are quite nice.


Keywords: Digital, Asset, Retouching, Photoshop, DPP, Capture One Pro, ACR, Noise, Chroma, Luminosity, Lumi, RAW, Post, Processing, Matt, Anderson, Photography, Canon, 5D, Mark, II

 

Previewing Widen OnDemand Digital Asset Management at SIIA OnDemand 2009

Thursday, November 12, 2009 by Matthew Gonnering
Again, I had the opportunity to provide a preview of what Widen is doing in the SaaS / cloud computing space at the SIIA OnDemand Conference on October 28, 2009. Check out the video from the conference.




Here’s what I talked about:
  • Why DAM - Digital Asset Management - deserves recognition among other key enterprise software acronyms
  • Why Widen is good at providing DAM SaaS - Digital Asset Management Software as a Service
  • How we go about delivering software as an on-demand / hosted DAM provider
  • How we differentiate in the market by emphasizing the last “S” in SaaS (backing 60 years of service)
  • Widen25 commitment to response times – a new Widen service program
  • How Widen uses an aggregate of data and key ratios to help clients understand usage, make comparisons and recommendations for improvement. Read the article: What Those DAM Statistics Can Tell You

Catch All Presentation Videos from SIIA OnDemand -- Keynotes, SaaS/Cloud Insights and Previews

If all you have is 30 seconds to watch a 10-second message, check out the version our marketing team decided to have some fun with: SaaS Remix: Service Is Equally, If Not More, Important Than the Technology


About SIIA OnDemand

SIIA OnDemand is an annual conference produced by the Software & Information Industry Association and is the industry’s most comprehensive ISV conference for understanding the business drivers around SaaS and Cloud Computing. For more information, visit the SIIA OnDemand Home Page.

SIIA OnDemand 2009 Day One in Review Video

Wednesday, November 4, 2009 by Matthew Gonnering
Last week, I had a opportunity to talk about Widen’s doings in the DAM SaaS market during a company previews session at the SIIA OnDemand 2009 Conference. Check out the Day 1 in Review video… particularly the up-and-coming SaaS previews segment at 1:35-1:47.



Also during this time, I talked about:
  • Why Digital Asset Management deserves recognition among other enterprise software
  • Why Widen is good at providing digital asset management SaaS
  • Why Widen places heavy emphasis on the last “S” in SaaS
  • How Widen uses statistics and apply best practices

SIIA OnDemand, produced by the Software & Information Industry Association, is the industry’s most comprehensive ISV conference for understanding the business drivers around SaaS and Cloud Computing. For more information, visit www.siiaondemand.net.

SIIA OnDemand Preview for Widen OnDemand Digital Asset Management Services

Monday, October 26, 2009 by Matthew Gonnering

Watch the video previewing what I’ll talk about at the SIIA OnDemand Conference in San Jose later this week.  


Here’s what I’ll be talking about:

  • Highlighting why Digital Asset Management deserves recognition among other enterprise software
  • Why Widen is good at providing digital asset management software as a service
  • How we differentiate in the market by emphasizing the last “S” in SaaS
  • How Widen uses statistics to help clients understand usage, make comparisons and recommendations for improvement.

About SIIA OnDemand
SIIA OnDemand, produced by the Software & Information Industry Association, takes place October 28-30 in San Jose, CA and is the industry’s most comprehensive ISV conference for understanding the business drivers around SaaS and Cloud Computing. For more information, visit the SIIA OnDemand Home Page.

Signature Block Marketing Resources and Best Practices

Tuesday, October 6, 2009 by Jake Athey

As a marketer who markets products and services to fellow marketers, I thought it might be fun to share some best practices and or open up the conversation on the topic of using email as a primary communication method for B2B sales & marketing communications. Below is a list of resources and best practices for utilizing the email signature block to reinforce your message and brand, introduce your personality and further engage your intended target in 1-to-1 communication.     

Signature Block Marketing Best Practices and Resources

1. Contact Info. Stating the obvious, it’s the standard element for continuing the conversation. Who are you and why should I care? And, how do I get a hold of you if I do care?  Include:  name, title, company, phone, email, address, etc.  Also, a link to your Website helps people learn more about your company. As a bonus, a LinkedIn profile link helps people learn more about you, your background, and provides another opportunity to connect.

2. Company Logo. Reinforce your business branding and helps your organization maintain top of mind presence for continued brand recognition. People remember images more than words… so if your name, need, product or service comes up, your logo should be one of the first things that come to mind.

3. Tagline or Mission. What does your company stand for and how can I understand it in as few words as possible? 

4. Statistics. Stats resonate well with people and strengthen the message. Statistics help to quantify your message and better compel people to take action.

5. Quotes. Quotes humanize your message and add credibility to you, your company and your product. Quotes should come from your customers, 3rd-party trusted resources, company leaders or notable public figures. 

6. Links to Additional Resources. Use any combination of three resources where people can learn more, make a justification or get more proof. Any more than three resources is overload, but a diverse group will help answer more questions and connect you with opportunities sooner. It’s important to keep your list of resources fresh and select them based on the level of engagement. Examples include whitepapers, videos, articles, press releases, blogs or other links to something like a demo, trial, ROI info or other key web-pages or brochures.

7. Social Networks & Social Media. Social networks and social media are a great venue to provide more intimate details about your organization and yourself. They help build community and make users feel more welcomed. Plus, if they like what they see, they’ll pass it along… Facebook, Twitter, LinkedIn, YouTube are among the most popular.

Bonus – Rich Media. Images and Videos speak volumes. A profile picture will help you connect a name with a face. Friendly images such as cartoons help you build a connection and bridge a communication gap oftentimes difficult to achieve without a conversation. Videos further enhance the user experience and accelerate communications.  

If there are other experiences or methods that come to mind when you think of Signature Block Marketing Best Practices and Resources, please feel free to share.

Photoshop Color Retouching and Manipulation of Layer Effects on a Digital Asset Part 2 by Matt Anderson

Monday, September 21, 2009 by Matt Anderson
For this example I will show you how to create some cool chrome effects on a digital asset. A high end furniture store wanted a nice looking catchy banner created for display. My direction was a certain color palette along with a neat chrome effect. To accomplish this task I used the powerful possibilites of Photoshops layer effects. At the end of this blog entry I will actually let you download the final .psd digital asset. (It has been resized.)

Here is the final image.


Achieving this effect required just about every trick that layer effects offers.

Here is a screen shot of the layers palette on the final photoshop file.

Step 1 - I type set both lines of copy
Step 2 - I created an upper and lower bar with the path tool
Step 3 - I created a midnight blue background with an inner shadow effect
Step 4 - I applied a drop shadow, inner shadow, inner glow, bevel and emboss, color overlay, gradient overlay, satin and stroke to the text and bar layers
Step 5 - I also applied a Hue/Saturation and Curve adjustment layer to each of the type layers for additional color correction and contrast.
Step 6 - Using an air brush that fades, I painted white strokes for a nice catch light


Here is an animation of the layer effects settings I used.


*Hint* an easy way to copy and paste layer effects between layers is to control(Mac) click on the layer effects you want to copy (in the layer palette) and select copy layer style. Next, select the layer(s) you want to apply the layer effects too, control(Mac) click and select paste from the layer style option. Now your layer style is quickly applied to the new layer.


Click here to download the layered Photoshop file
.

Keywords: Color Retouching, Color Manipulation, Color Management, Brand Recognition, Photoshop, Creative Software, Layer Effects, Chrome

Photoshop Color Retouching and Manipulation of Layer Effects on a Digital Asset Part 1 by Matt Anderson

Monday, September 21, 2009 by Matt Anderson
For this next example I am going to use layer effects to recreate a mirrored look on some expensive trendy glass tiles. My client provided me a digital asset of mirror glass tiles that reflected a dark room. The ambient room lighting provided a dark and unattractive reflection. To create a more appealing and marketable appearance I recreated a traditional mirror reflection using Photoshops layer effects.

Step One - Using the pen tool I masked off all in interior contents of each fragment.
Step Two - Using the pen tool I masked off all the glass tile from the grout.
Step Three - I made a selection from my glass tile path to mask off the layer effects.
Step Four - I made a selection of the grout and with color manipulation I neutralized the warm cast of the grout.

Here is the before, mask of tile, and final look of the expensive glass tile digital asset.
Glass tile animation


To accomplish this layer effect I did the following:
(Tiles are masked on their own layer)
  1. Created a Drop Shadow
  2. Created an Inner Shadow
  3. Created an Inner Glow
  4. Created a Color Overlay
  5. Created a Stroke
Using these settings in tandom provides a reflection more in line with what consumers are use to seeing in brand marketing of reflective pieces. (The soft white neutral cloudy nature.)

Here is an animation of the layer effects settings.
Layer effects Settings

My final step was to use the grout selection and desaturate the warm casted grout.

Keywords: Color Retouching, Color Manipulation, Color Management, Brand recognition, Photoshop, Creative Software

Using Photoshop Layer Opacity to Create a Sense of Motion for your Digital Assets by Matt Anderson

Monday, September 21, 2009 by Matt Anderson
Self Closing Door
Here is one of my clients high quality pieces of furniture. My task was to take this digital asset and create a sense of motion for the self closing door feature. Accomplishing this task required digital media management of three separate exposures. The door is strategically placed in various positions. Using photoshop, I digitally sampled the opacities to 55%. Color correction and color retouching had to be performed identically to each layer.

The first layer represents the slightly open door at 100%.
The second layer I have added a slight ghost of the door in it's closed position.
The third layer I have placed the door in it's 2/3 closed position at 55% opacity.
The fourth layer I have placed the door in it's 1/3 closed position at 55% opacity.
The final layer I masked off the door in it's original position, allowing the motion portion to be seen underneath. When done correctly, the color manipulation will yield a natural looking temporal scenario for the auto close feature.

Keywords: Color Retouching, Color Manipulation, Color Management, Digital Media Management

You can have my last roll of Kodachrome, Paul Simon.

Tuesday, June 30, 2009 by Mark Pajari

The recent  announcement that Kodak will no longer manufacture the once-popular Kodachrome film has a lot of film purists hanging their heads. Not that everyone didn't see this coming. Digital cameras have outsold film cameras beginning in 1994. Today, you will have to look real hard to find any film cameras on the shelves of most stores. They may be slightly easier to find at camera stores that cater to professionals such as B&H or Calumet, but try to find a film camera at Best Buy or Target. They are over there, next to the bulky tube TVs and VCRs. History will show that the first decade of this millennium was when digital went from just a cool technology to the accepted standard in image capture. Although digital photography has been in use commercially for over 20 years, the last ten years have seen incredible advances, both in terms of function and quality. Photo journalists were first to adopt, followed by studios, and then consumers. There will always be those that believe film is superior to digital. And for certain situations like fine art, it may be true. It's the same reason some people prefer the natural sound of vinyl records over CDs or MP3s. Truth be told, there is a certain look of film like Kodachrome that can be difficult to duplicate with digital photography. Although with the right post processing in Photoshop you can come close. To me, Film vs. digital is like learning how to do long division with a pencil on paper (film) instead of simply using a calculator (digital). You can arrive at the same number with both methods, but one requires a lot more work. 

As for me, I love digital photography and am not looking back, even for a second. The concept of immediately seeing how your shot turned out has alone made the transition to digital worth it. Then there is the fact that you can shoot a seemingly unlimited number of shots, trying different exposures, techniques, poses, etc. without having to worry about how much film you have left. And let's not forget that if you provide color retouching or premedia services, you have eliminated a number of color reproduction variables from your process. With digital photography there is no film processing and scanning. Two steps that can drastically alter the color before it even makes it on to your computer display. I know, because I used to scan plenty of Kodachrome transparencies with all their vibrant hues back in the day of the drum scanner.

Okay, so the points I just made in the film vs. digital debate have all been made many times before. And now that Paul Simon's mama took his Kodachrome  away, (as made famous in his song of the same name, where he sings, "Mama don't take my Kodachrome away..."), it got me thinking as to other recording artists and the doomed technology they didn't want to do without... 
  • In 1984, Phil Collins sang, "Daddy, you better not take my top-loading Sony Betamax VCR away..."
  • In 1980, Ted Nugent sang, "I'll take my bow and arrow to anyone that touches my yellow Panasonic 8 Track tape player..."
  • In 1995, Pearl Jam sang, "I'll sit here at this Scitex Prisma workstation 'till the day I die."
  • In 2000, Harry Connick, Jr. jazzed up his fans by crooning, "I'm a dot matrix man, and I always will be..."
  • In 1991, Enya sang, "Sail away, sail away, sail away with my Sony Walkman...."
  • In 1927, Louis Armstrong blasted away at his trumpet while singing, "Hey boys, don't you take my wax cylinder phonograph player off that shelf...!"
  • In  the 1998, song, "Dial Me Up that Crazy Internet", Weird Al Yankovic sang, "You'll get my 28K baud modem when you pry it from my cold, dead hand."
  • In 2008, Snow Patrol sang, "Crack the shutters so I can gaze out at my beautiful Kodak Approval XP4 dye sublimation direct digital color proofer..."
  • In 2009, U2's Bono lamented, "Baby, you and my Toshiba HD DVD will never leave my side. You're both magnificent..."

          

So you see, many recording artists aren't so cutting edge after all. You can still have my Kodachrome, Paul Simon... And tell Art Garfunkel he can have my Ektachrome too.



Panorama 101 • A quick and simple guide to making a panoramic photo in Photoshop

Friday, June 19, 2009 by Matt Anderson
Making a panoramic photo in Adobe Photoshop has never been easier. For this example I used four supplied digital asset files from one of my clients, the Madison Mallards baseball team. The images were taken from a high point of view. I’m not sure if a tripod was used, my guess was that these images were hand held. A conservative, but consistent, exposure was used.



Step 1: When shooting your panoramic try to keep the horizon level, a tripod is recommended.

Step 2:  “Lobotomize the camera”. Shoot with your camera on manual mode if possible. Assign the focus, exposure and White Balance so each image is consistent with the next.

Step 3: If shooting RAW, process the files with identical settings.

Step 4: Load the files into photoshop. Menu:file:automate:photomerge...

Step 5: For most images the “Auto” setting works with great success. Select “Blend Images Together” for a seamless composition. If your digital image files have dark corners, select “Vignette Removal”. Photoshop CS4 will automatically lighten those dark corners. If your photo has some lens distortions (barrel, pincushion, fish eye) select the “Geometric Distortion Correction” option. Photoshop will manipulate the images automatically.

Step 6: Click “Ok”.

The time it takes to generate the panoramic image is dependent on the number, size, and content of your host files, the options you select, your computer, etc... Most images are processed within minutes, if not faster.

When completed your panoramic image will be in a blended but rough format. From this point you will want to crop your file to a pleasing rectangle. You may also need to clone a bit in the corners to add image for a complete composition. Lastly, the image is now in a perfect state for any final post processing, color correction, digital manipulation, and artistic flare.

Keywords: Photoshop, CS4, Panoramic, Blending, Automation, Digital, Asset, Image, Alignment, Auto, Color Correction, Madison, Mallards, Color Retouching, Photography, Pano, Creative Software, Corporate Image Library, Digital Sampling, Digital Media Management

Connect, Share, and Discuss all from the palm of your hand!

Monday, June 15, 2009 by Joy Hamel
Instant Gratification

I have been doing a ton of reading on social media marketing, digital media and corporate branding and the best ways to get it all out there in this crazy ever-changing world of instant gratification using twitter, blogs, and RSS feeds, etc. With the success of iPhones, the sky's the limit!

icons

So the wonderful world of Wikipedia defines Social Media as content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.

Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).  YAWN!!

Now in the immortal words of Chris Brogan its time to "Share, share, share!"

What makes a blog post something worthy of links? What makes a blog post something that people will send around to their friends? If you’re looking to find some kind of value and impact in your blog as a communication tool, it might be useful to know what makes a post share-able, versus those posts that people read and forget.

Some notable ideas from Chris's original post:
    1.    It starts with a picture that captures your eye.
    2.    No. It starts with a title that makes you pay attention.
    3.    It’s written in a human voice, and not corporate-ese.
    4.    You write in small words where possible. Remember: eschew obfuscation.
    5.    You use links out to resources liberally. Share, share, share.
    6.    Writing list posts never dies. Wish it weren’t true, but my top posts are lists. Always.


I gotta give it to him he's got some great ideas. (see Chris's original post)


My Two Cents...

Please don't use places like Twitter and Facebook, to name a few, as a dumping ground for every blog post you write. Try MyBogLog or something of that nature instead. Social Media spaces are made for communication... plain and simple. With that said, I don't think you'll get blocked by your followers for the occasional tweet about your best blog ever!

How does all this relate to Premedia Arts?


In the field of prepress services, color retouching and brand recognition it can be huge! Or hugely devastating!  Is print dead? The eternal question I am always pondering. Print as an art form will always be around, we are a tactile society after all. However, marketing a new brand or product?? Got a big sale coming up?? Stop sending me junk mail about it and tweet it, blog it and share it with the world!

What are your thoughts? Do you think print is dead? How do you use Social Media to your advantage in the world of prepress, design, or marketing? Is your blog share worthy?

Ciao
Joy

A technical observation of post processing styles

Wednesday, May 27, 2009 by Matt Anderson
Recently I was asking myself, “What is Matt Anderson’s style?“ The recipe for each of our photographic styles is, I believe, quite complicated and unique. A lot has to do with our personality, interests, environment, skills, fear and fascination. (Can you get out of bed at the crack of “way too early” for that golden sunrise? Do have anthropophobia, but wish to be a street or portrait shooter.)  Today's digital photography also requires savvy technical skills with complicated digital cameras and limitless post processing (developing) in the digital darkroom. Cyberphobia (fear of computers or working on a computer) is not an option. I looked up the definition of style: a manner of doing something, a distinctive appearance, elegance and sophistication, design or make in a particular form, rodlike objects - huh ? ... the list goes on and on. Some say any attempt trying to forcibly design a style is doomed. You can’t always control your light, subject, FOV, emotion, or audience. Creating a definitive style can be the culmination of trial and error. Evolution of your experience and processes. I think, in some ways, a photographer can create a visual style with post processing. Much can be done to an image after the shutter has been released. I won’t get into the debate of photographic purist vs photoshop artistry. What I will show you is the possibilities of using Photoshop as a tool for artistic vision.

For the purposes of this blog, I selected a few of my own personal images to illustrate the technical parity and creation of styles. Some of the photographic styles are well known masters others are artists who(m) are rising stars. I have illustrated before & after examples, explaining the post processing technique involved to achieve the look and feel. Side Note: Given the webs lossy nature of color and detail, I have processed the files by erroring on the dramatic side. The animated gif format doesn't do you any favors ;~}


For my first example I chose Vincent Versace. I had just finished his book “Welcome to Oz” a cinematic approach to digital photography. This example illustrates how you can control the direction of the viewers eye with the isolation of detail, DOF, and selective lighting. I had a few semesters of theater lighting at the University of Wisconsin-Madison. This experience proved to be quite helpful in understanding Vincent’s direction. The end result is done with multiple layers in Photoshop. Curves, dodging and burning, layer blending, and selective gaussian blurring with layer masks creates this intimate and mysterious feel. This is one my favorite photos.

For this example I tapped into my complete awe of  Ansel Adam’s “Moonrise over Hernandez, NM” ... My all time favorite landscape photo. Like many landscape photographers, much of our shooting is timed with the lunar cycles. Figuring out where and when the moon will be rising and setting on the horizon. This past winter it happen to workout out that I would be ice fishing deep in the Mississippi backwaters near Onalaska, Wisconsin. At then end of our cold day on the ice, we were treated to this amazing view of the moon rising over river bluffs, shining delicately on the ice shanties. This caused a ethereal glow to the frozen ice. I prefer the color version, but to keep in theme and tribute to Ansel’s masterpiece, I converted the photo to Black & White with Nik’s silver efex pro. The conversion was effortless using the auto functionality.

This example demonstrates the famous “Orton” effect, created and named after Michael Orton. There has been much written about this type of effect. You will also find many digital variations on how to create this look. For this particular example I chose a lone birch tree in the Winters snow. The photo was taken in Northern Wisconsin near Crandon, Walsh lake. The delicate texture of the birch provided excellent subject matter. Here is a simple way to create this look. Duplicate your image layer, apply a gaussian blur 5-30 pixels, set the layer opacity to 10-20%, and switch the mode to darken. This is only one variation of the limitless possibilities. The original effect was done with two films, exposure compensation, and focus-detail variations.

The unmistakeable Jill Greenberg look. For this example I chose the quite popular and equally controversial style Jill Greenberg created for her upset children series. I first want to admit that this is my own ten minute rendition of this intricate and detailed style. By no means is this perfect, just a quick illustration. My starting point was a backlit harsh lighting photo of my daughter from 2006. I had just explained to her the deep sorrow I had felt that day. It had been a year since a close friend and relative had died from brain cancer at the age of 35. The amount of processing that goes into this type of effect is staggering. In many of Greenberg’s photos you see a simple single colored background with a vignette of light coming from the center. To create this effect outside a controlled lit studio I created a similar look using the gradient tool. I masked off the hair with my air brush in quick mask. A second layer was added to add fly-away hairs for a natural look. The overall photo was adjusted with curves for saturation (S-curves in the individual RGB channels) and a global S-Curve for contrast. An additional layer was added above, filled with 50% grey, set to soft light. With a soft brush  I added black for rosy cheeks, and white for smooth catchlights. Done correctly this creates a soft high-pass look without the use of shooting with a ring light. Additional dodging and burning was done on the eyes, lashes, and facial features.

Sally Mann. Well known for her large black and white photographs of young people, and later in her career landscapes. Many of them having a dark greenish and high contrast edge. To recreate the effect I chose Nik’s silver efex pro. Is was almost effortless. Under two minutes and a few clicks of the mouse and I had a Sally Mann preset created. Vignetting on the edges with a bit of a burned style, green tinting in the mid and three-quarter tones, deep and dark shadows, high structure (contrast and sharpness) throughout. The same look can be achieved by duplicating your layer, set to multiply, adjust the opacity, and apply a layer adjustment photo filter for the greenish hue.


This next example illustrates a one-two punch effect. Step 1, increasing the saturation and hue separation of an image. Step 2, controlling the luminosity of the scene after the shutter has been released. In step 1, I called upon the ingenious Photoshop findings of Tony Kuyper, a photographer known for his colorful imagery of the Southwest. He has an excellent tutorial on “saturation masks”. There are many ways to skin the chroma cat. I suggest you check out his method. It involves using color space changes using legacy filters. You can also emulate the effect using the new vibrancy adjustment in photoshop, or switching to Lab and applying endpoint shifts with either levels or curves to the a/b channels for increased contrast, thus increasing chroma and hue. In Step 2, I applied Chip Springer’s “Paint with Light” action. It creates a duplicate layer that lets you adjust tonal values in the photo via brush or dodging/burning. The effect is nice to visually control where you want light emphasize and where you don’t. Chip’s light control action is handy for many types of imagery including landscape, portrait, and still life.

This photo illustrates, what I think, is an off shoot of the Orton effect. Dave Jaseck has an action called “Midnight Gold”. In a nutshell, the action quickly creates and blends variations of the background layer using multiple blend techniques (multiply, screen, softlight) with gaussian blurring and toning. The look is unmistakable and quite artistic in appearance.


Marc Adamus glow. Marc is a photographer from the Northwest who has a knack for getting imagery with extraordinary light. (This extraordinary light is the result of extreme perseverance) Some of his work has an almost painting nature to it. He has described this processing as his own variation to the Orton effect. To create this look here are the steps. Duplicate your layer. Apply a gaussian blur 20-40 pixels. Increase the contrast of this duplicated layer. Set the layer opacity to 5-15%. Mask off portions you don’t want affected. Additionally, selective dodging and burning to artistically render the scene to your interpretation. Finally, a slight vignette on the edges for framing.



One of the most popular post processing effects to fly across the internet has stemmed from the work of Andrzej Dragan. He is a well educated Polish photographer as well as music composer. His photography is quite unmistakable. He is known to portray his subjects in a dark and almost sinister or eccentric manner. His post processing techniques require a masters skills to properly emulate. I chose to use his image of “Jacek Leluk 2004” as stimulus for this particular entry. A while back I shot some promo kits for a few bands. I had a photo in mind that would be suitable content (I  hoped) for this entry. An individual with a bit of a peculiar look seemed perfect. Let me first say, to echo the artistic style of Andrzej is no easy task. Quite impossible really. His style is not just post processing, it’s preparation, theme, composition, lighting, etc... It’s like trying to make an award winning dish with a frozen dinner. If you don’t have the right ingredients and skill, it ain’t gonna happen. Processing this photo required masking two portraits of our bass player model. The background image was dodged/burned, high passed, curves, converted to B/W, high passed, and high passed again to my own tastes. The main portrait image had similar processing done. Additionally, I converted the image to Lab, used the L channel as a luminosity layer in RGB and applied a contrast curve. I used the “paint with light” with the dodge and burn tools to work on facial features. I used a gradient map on the chroma details to apply a washed out color look, and additionally added  the photo filter effect for the warmer amber toning. Most of the work on this style required painstaking hand brushing via the Wacom tablet with a soft touch. I have purposely over done the effect to illustrate the style. It’s easier to process that way, then go back and adjust the opacity for a controlled effect. For fun I applied some effects with the liquify filter to mirror some of Andrzej’s bizarre subject matter. In a perfect world I would have shot a subject in a studio with controlled unidirectional lighting that isolated selected features.

I have attempted to illustrate to you a few of the popular styles that I see on the internet. These unique “visions” are an approximation into the talented peoples styles that I find intriguing and at times intoxicating. I think it is important for all artists to find their own unique artistic and imaginative style. I believe our personal style is an evolving culmination of experiences and pursuits. Experimentation and taking risks is crucial. I hope these examples, processed in appreciation to the creative vision, offers some insight into your own personal direction. Inventive and expressive efforts advancing the Fine Arts. These artisans, and many others, have helped develop my elements of style and vision.


Wide Format Digital Printing at Widen

Monday, May 11, 2009 by Joy Hamel

Prior to working at Widen, I applied my expertise to color retouching for fine art reproductions.  Creating exact reproductions of an artist's vision is not an easy task.  Here are some things I have learned over the years to help achieve the best reproductions of your work.

Let's talk RGB

In the ever expanding world of Premedia Arts, digital is now the norm.  Hopefully the fine art of printing will not become a thing of the past.  With so many ways to get your digital creations out there we cannot leave behind the good feeling of holding a printed masterpiece in our hands.

Personally, I work the bulk of my files in RGB... sometimes I do ALL my work in RGB then convert for output.  RGB as a color space has a much wider color gamut, you can change colors more easily and make larger changes to exposure and contrast too.  Have I lost you yet?... boy, this can be pretty dull... lets liven it up with some fun images...
 

Wide Format Digital Printing at Widen


An image that is in RGB mode is optimized for display on a computer monitor.  In order to reproduce that very same image using ink on paper, it must be converted to the CMYK.  This is where we might run into trouble... If you have been working on a super vibrant RGB image and then convert your file to CMYK for output you might feel a little let down... Your super sexy colors in RGB are now a little drab and dull in CMYK.

First let's check your color settings... Go to Edit - Color Settings (command + shift + k on a mac) I always work in Adobe RGB 1998.  You'll want to make sure your settings reflect your final output.  If your goal is to display your masterpiece on the web or on a device (monitor, iphone, etc) keep with RGB.  However, when your ready to print your CMYK profile should be the same as the output device you are printing to.

Of course, we are assuming that your monitor is calibrated...

You can use a number of methods to calibrate your monitor.  Two low cost solutions are the X-Rite Colormunki for about $500, or the X-Rite i1 Display for around $200.  Both solutions will allow you to calibrate and profile your monitor.  The Colormunki is a full blown spectrophotometer that will also sample colors and profile a printer.  Read more at Mark Pajari’s blog: Go Bananas with X-Rite's New Colormunki.

As far as settings go, a typical LCD display should be calibrated to a white point of 6500, gamma 2.2, and a luminance of around 120 cd/m2.  You can increase the luminance a bit if you work in a brighter environment.  A new monitor out of the box is usually set way too bright, often over 300 cd/m2.  So calibrating it and bringing down the luminance is a very good start.

If you are still using a CRT display, as soon as you are done reading this blog, get in your car and go buy a new LCD display.  Put it in place today.  Really, if you care about the color of the work you produce from your computer, a good LCD display is a smart and cost effective investment.

Widen Prints

Need a large print for promotional materials?  Maybe something from your corporate image library?  Looking to reproduce your best image as a small edition to sell at galleries or art shows?  Whatever your needs, your files are in good hands with Widen.

We use either the Epson 9880s or the HPZ6100. The Epson uses K3 ink technology, the HP using their own version, called HP Vivera inks. The Epson has a max width of 44", the HP max width is 60".  All of our devices are put to the test on a daily basics, printing everything from beautiful full color landscapes to subtle sepia tones creations.  We are always checking for consistency and accuracy in all of our prints so you are sure to receive the finest quality print Widen can produce.

Substrates

We use HPs Premium Instant Dry Satin Photo Paper and are currently testing various papers with matte finishes.  In the future we will be expanding our substrate list as the demand increases.

Color Space

Nothing traditional here...
Widen will print your  images on both machines in RGB using Adobe'98 color space.  We are still experimenting with 16 bit color and other gamuts that will help your images reach their fullest potential.

What do we need from you?

Simple. You supply us with your RGB file and depending on your level of expertise you can request just a print or have one of our experienced color operators give your file our undivided attention.  We will convert the file, if needed, spot check for any flaws and complete any specific direction you might have for us.

Remember the past, live in the present, and plan for the future.

In the coming weeks I will be diving in deeper to wide format printing at Widen.  For now, you can get more info and a price quote by clicking the link below:

Wide Format Prints at Widen

Psst... I will be interviewing one of the GREATS in the world of fine art reproduction! So stay tuned and follow me on twitter or Behance for all the latest and greatest in the great big world of Premedia Arts!

Color Correction, Retouching, and Manipulation #1

Tuesday, April 7, 2009 by Matt Anderson
Cover Girl Retouch

Here is my debut blog entry numero uno. I decided to post a shot of a beautiful woman I photographed a while back. (Thanks Cindy!) If I recall correctly the lighting was setup as follows. 60" umbrella high camera right and left, large gold reflector on a table near her waist for lower fill. A kicker hair light above with a grid. Nikon D200 f/10 105mm Micro, speedotron blackline lights sync'd at 1/200 second. I have posted an animated gif file that is limited in color depth (256), but handy for showing the various layers in action.



Original Layer: You can see some bad default settings on the RAW file. WB, exposure, detail, etc.

Figure 1
: The following were done in CS4's ACR 5.3 RAW editor. I have adjusted WB, exposure, sharpening, selective clarity (pos & neg via the adjustment brush). Also in the tone curve tab I have made a curve that adds pleasing contrast.

Figure 2
: Now in CS4 I created a new layer and did the following.
Dodged the background to white. Using curves I added additional contrast making an S-curve. Used the healing brush to minimize moles, creases, and wrinkles. Air brushed on darken mode the unwanted highlights. Cloned in some additional eye lashes. Using the color saturation adjustment I selected her teeth and dsat -10% and brightened 10%.

Final: I created an additional layer for these final tweaks. Manipulation via the liquify tool to shape and sculpt. Cloning for additional fill of weak spots in the hair areas. Masked off the necklace and diamond to brighten and color correct in curves. Made selections in her eyes to darken the centers, brighten the color of the iris, and control the light reflection spill-overs. Burned in additional weight in the eye lashes, eye brows, and cheek areas. Applied a curve that opened up the shadow area's via the history brush. (Using curves open the models skin in the mid-tones and shadows, set this as your history state to brush from, go back in the history palette prior to the move, and with 1% flow, begin brushing in the effect.) Using the air brush on 70% fade, I created a starburst catchlight for the diamond. I know much of this retouch on the final is "over the top", almost cartoonish. My intent is to show you a little bit of what is possible with various tools and adjustments.

Notes: First and foremost proper lighting and camera technique is a must for decent results of any subject. Secondly good masking (or hand technique with a digital brush) is crucial for top results. Third, your monitor must be calibrated accurately for professional results. Premedia color correction, color manipulation, and color retouching take time and lots of practice. Like many things in life, the more you do it the better you get. Finally have fun and experiment.

I hope you have enjoyed my first blog entry. Stay tuned for more...

Reference Tags: Color, Retouching, Color Management, Color Manipulation, Prepress, Photography

Is Your Company Going To Survive?

Thursday, February 26, 2009 by Widen Sales
I want to be very candid with you about our current state of the economy. In any business, you must reduce operating costs. Day in and day out, I meet with people who are not realizing opportunities to maximize efficiency in marketing operations. They think that this time calls for “zero spending,” when actually “smarter spending” is what will help most. Take a step back and make sure your budget is being allocated on what will help you survive and help you come out of this as a stronger company with greater brand recognition. In the marketing software industry, Software as a Service companies are really the ones that will give you the best tools to do this.  Here is a link with 7 questions to help evaluate if you’re ahead of the game.

To be truthful, your competitors love these tough times. A recession will “weed out” the below average companies. If you’re not operating at maximum efficiency, these times will crush you, leaving the ones who are left with your would-be business. Bottom line, if you don’t embrace change and recognize ways to be more efficient and effective with your marketing resources you’re going to be left by the wayside.

When you decide to control your own destiny, make sure you pick a strategic partner than has a stable history and commitment to your future financial strength. Require a track record with proven client success stories, a scalable offering and "budget-able pricing." 

Approval Management Tools

Thursday, January 15, 2009 by Widen Sales

Let’s say you’re an agency (or anyone else who needs digital asset management workflow), and you have a client who needs to login, comment, approve, etc. to their rich media.

With Widen’s Project Collaboration tool, you are able to route all kinds of files whether it be images, documents, or video (We all know how important video is), to any number of clients. These clients can then login to review, make comments, see comments from everyone else on the route, and even approve for use. All activity is time stamped and history is tracked. Furthermore, full versioning is supported on cases that need to be redone. Any asset that is uploaded with the same file name will be made into a version, saving the original copy. Take a document that is constantly being updated (legal dept, etc.) for instance.

A specific use case I came across recently was for an agency who works with live events and commercials. They need to post videos, give clients the ability to watch a full length preview, and either make comments for revisions or approve for use. This allows clients to make sure brand recognition stays consistent.

Dear Dr. DAM: Agency Seeking Video Asset Management Solution to Save Dozens of Hours in Manual Tasks per Month

Monday, December 29, 2008 by Dr. DAM

DEAR DR. DAM:  I have a question for you and think it might be related to video hosting and DAM.  I see from your blogs that you give advice to people on what to do when they have issues managing their digital files.  Hopefully you will be able to help me out.  To start, you can call me “video dude” and I’m the owner of a small marketing and creative agency that specializes in short form video production focusing on building brand recognition for our clients.  Our current process involves taking the raw digital video footage from the client and editing it into several five minute segments for publishing to their websites.  We complete roughly 15-20 video clips a day.  After we cut up the raw files into short segments, we save the file to our hard drive in a high resolution format.  Then, depending on what client it is, we convert that file to the format requested.  After it is converted, we put that file on our FTP site and the client can then access it from there.  Now, is there a relatively low-cost “lite” video asset management solution that can help me streamline this workflow?  We probably spend 5-10 minutes per conversion and spend several more minutes on the phone with the client instructing them on how to download the correct file.  We’re pretty sure there’s a way to streamline the manual processes and communications.  Right?  Thanks, “Video Dude.”

DEAR VIDEO DUDE:  Thanks for writing...  You are correct.  I can help you streamline your video production and distribution workflow with one simple recommendation.  Check out Widen’s digital asset management system and see how it will provide you with full storing, previewing, converting and downloading functions for your video files.  The Widen system is a low-cost “lite” video management solution that will replace the need for passing around videotapes, sending clips via email or messing with FTP sites.  After you upload the highest definition video formats available, your clients can log into the web based DAM, search for the correct video and download it in whatever format they need with transcoding on the fly .  You mentioned you spend 5-10 minutes per clip converting them, and you deal with 15-20 clips per day.  The Widen Media Collective will save roughly 25 hours a month that you currently spend just converting those files!  Plus, the built-in workflow and email features will foster more effective communication with your clients.  Hope this helps… If you have any more questions about DAM solutions, feel free to write back. Thanks, Dr. DAM.

Dr. DAM

DAM is part of your Brand

Tuesday, December 9, 2008 by Al Falaschi

We recently interviewed Jim Magruder, Senior Marketing Communications Manager at InSinkErator.  There are six segments to his video, but I was truly impressed with one comment that he made about their brand recognition and brand asset management systems and processes.

InSinkErator - Brand Control

Jim showed me their recently completed Brand Guidelines document which was a very detailed description of exactly how they want their brand portrayed globally.  Innovation was a key part of their branding.  Jim made the statement that not only does InSinkErator strive to have the most innovative products, but they also strive to have the most innovative methods of marketing those products.  He specifically calls out Digital Asset Management as the answer.  Not only does DAM software help with digital media management and marketing personnel efficiencies, the use of it as a technology also becomes part of your brand.  If innovation and efficiency are part of your branding guidelines, it just makes sense to use DAM as the delivery method for your brand assets.

3 Questions to Ask Yourself If Now Is the Right Time to Be Looking At Digital Asset Management Solutions

Tuesday, December 9, 2008 by Jake Athey

Are you looking for ways to “Do More with Less?”

Are you working to make you marketing operation work smarter not harder?

Are you determined to be a champion for your organization to secure your job and differentiate yourself when review time comes around?

If you're in the process of determining if you need a more effective means of managing your digital assets, you have three standard questions to ask.  Although they are simple questions, the answers can be complex and vary tremendously when it comes to marketing resource management and business branding.  Nonetheless, the answers to these questions have substantial impacts to the effectiveness of marketing operations, brand recognition and digital content management. 

Take a moment to complete our self evaluation to determine your level of digital media management proficiency.  When it comes to facilitating the creation, management and distribution of brand assets including photos, logos, audio/video, presentations and marketing collateral, there are three primary questions:

1)   Where does all of this stuff exist?
2)   When you want something, what do you do?
3)   When others want something, what do they do?

POP QUIZ:
 
1.) Where does all this stuff exist?
a.  on the internal network
b.  in drawers of CDs and DVDs
c.  scattered across multiple locations
d.  any or all of the above
 
2.)  When you want something, what do you do?
a.  any or all of the following
b.  spend too much time searching for images
c.  lose valuable time instead of being productive
d.  pull my hair out in frustration
 
3.)  When others want something, what do they do?

j.  call me or a member of my team so we waste time searching
k. zip up files and pray they don't get clogged or lost in email
l.  sing holiday songs because you enjoy working with FTP sites
m.  any or all of the above
 
BONUS QUESTION:  What do your answers spell? 

Submit your answers as a comment for a chance to win a $25 Amazon.com gift card.