I’m Jake Athey. I’ve been with Widen since 2004, where I’ve spent a majority of time promoting and educating audiences about the role of digital asset management at the core of the digital media value chain.

About a year ago, someone told me that this business of marketing was like a soap opera. It’s always changing and there’s always a new episode of roadblocks – new or old – to overcome.

So, I thought about the days of our lives and how we (as marketers) use digital media to help create passions for our products in efforts to trigger buying decisions among the countless other messages we’re exposed to as the world turns.

After a few hours of contemplating life on another world, Dr. DAM dawned on me as the guiding light to share real customer problems and solutions in a more general, loose type of setting. This is no general hospital, but I figure this shared wealth of knowledge could help you leverage digital asset management best practices along your quest for global market domination (another blog).

For now (I say for now because marketing is always changing), the purpose of this blog is to share real customer stories of the common disorders, success stories (and lots of stuff in between) associated with the growing amount, types and uses of digital media in marketing organizations today.

Want to share your story or have a question? Just write... Dear Dr. DAM.